ONE SOURCE MULTI USE The Philippine Experience PRESENTATION

ONE SOURCE MULTI USE The Philippine Experience PRESENTATION TO THE 2012 ASIAN PUBLISHERS FELLOWSHIP GABRIEL L. REINOSO Rex Publishing Philippines

ONE SOURCE, MULTI USE: The Philippine Experience • The development of mass media in the Philippines and the One Source, Multi Use experience are very much intertwined. • The story of OSMU in the Philippines is a journey of possibilities. • But for every step of the way, the quality of CONTENT is very crucial in each media engagement.

OSMU Philippines Experience PUBLICATION LITERARY BOOKS NOLI ME TANGERE EL FILIBUSTERISMO POCKETBOOK NOVELS KRISTINE COMIKS KULAFU KENKOY DYESEBEL DARNA ZUMA ANG PANDAY BATANG X MOVIE TV THEATER FASHION NEW MEDIA

Noli Me Tangere Dr. Jose P. Rizal Published in 1887 An Eagle Flight (1900) The Social Cancer (1912)

Noli Me Tangere has been adapted for literature, theater, television, and film.

1915: a silent film adaptation by Edward M. Gross. 1930: another silent film adaptation, directed by José Nepomuceno under Malayan Movies.

1951, SISA Director: Gerardo de León Award-winning actress Anita Linda in the role of the titular character.

1961, Noli Me Tangere Released for the birth centenary of José Rizal, the motion picture was awarded the Best Picture in the 10 th FAMAS Awards.

1992, Noli Me Tangere a 13 -episode TV series by Eddie S. Romero was produced by The Cultural Center of the Philippines and first aired over ABC Channel 5.

1994 Noli Me Tangere a musical adaptation of the novel. 2008 -2009 Noli at Fili: Dekada 2000 a stage adaptation of Noli Me Tangere and El Filibusterismo by the Philippine Educational Theater Association, set in the present day.

At present, the Noli me Tangere and Rizal’s other novel, El Filibusterismo, are required literature courses for secondary school levels in the Philippines.

Florante at Laura 1838 Francisco “Balagtas” Baltazar

FLORANTE AT LAURA 1939 Vicente Salumbides, director Salumbides Film Company

1970 2012

THE COMICS ERA • Mga Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) • Kulafu • Darna • Dyesebel • Ang Panday

Mga Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) 1920 Tony Velasquez

1951 MOVIE 1991 MUSICAL

KENKOY LOVES ROSING 1991 Regine Velasquez Janno Gibbs

KENKOY FASHION COLLECTION 2011

KENKOY FASHION COLLECTION 2011

KULAFU 1933 PEDRITO REYES AND FRANCISCO REYES

LIWAYWAY KOMIKS 1932 -1941

DYESEBEL 1950 MARS RAVELO

1953 EDNA LUNA

1973 MOVIE VILMA SANTOS

1978 ALMA MORENO

1996 CHARLENE GONZALES 1990 ALICE DIXSON

2008, DYESEBEL TV SERIES

2008 MARIAN RIVERA

DARNA 1950 MARS RAVELO

1951 1973 1991

DARNA! TV SERIES, KBS CHANNEL 9 1977 LORNA TOLENTINA

2005 DARNA TV SERIES GMA CHANNEL 7 ANGEL LOCSIN

2009 DARNA SERIES GMA 7 MARIAN RIVERA

PANDAY 1981 CARLO J. CAPARAS

MOVIES 1990 -2000 TV SERIES 2005

PANDAY KIDS 2010 GMA 7 CARLO J. CAPARAS

BATANG X 1995 MOVIE PEQUE GALLAGA

BATANG X TV SERIES ABC 5 1995

BATANG X COMICS 1995 SPONSORED BY Mc. DONALD’S

ROMANCING THE MEDIA Tagalog Romance Novels

Precious Hearts Presents KRISTINE Series MARTHA CECILIA

KRISTINE SERIES CONTENT-on-DEMAND Value-Added Mobile Telephony Service Text greetings from the idolized characters, info text on the twists and turns of the plots, memorable quotes from dialogues, video clips, wallpapers, themes and even ring tones

TEXT PROMO

DIGITAL download KRISTINE Theme Song

WEEKLY LOGOS

WEEKLY MMS WALLPAPERS

WEEKLY PICTURE MESSAGES

JAIME WEEKLY TEXT MESSAGES

EMERALD WEEKLY TEXT MESSAGES

MARCO WEEKLY TEXT MESSAGES

DAILY QUOTATIONS FROM KRISTINE

CONTENT ADOPTION IN OSMU NEW MEDIA TELEVISION FILM PERFORMING ARTS PUBLICATION • NON-LINEAR • MARKET DRIVEN • TIMELESS

CONTENT = CHARACTER-DRIVEN KOMIKS THEATER ARTS & FASHION

With the One Source Multi Use, the possibilities do seem endless.

THANK YOU VERY MUCH!