Tom Peters Leadership 2002 Leading in Totally Screwed

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Tom Peters’ Leadership 2002 Leading in Totally Screwed. Up Times SACTO/05. 23. 2002

Tom Peters’ Leadership 2002 Leading in Totally Screwed. Up Times SACTO/05. 23. 2002

The Context.

The Context.

“There will be more confusion in the business world in the next decade than

“There will be more confusion in the business world in the next decade than in any decade in history. And the current pace of change will only accelerate. ” Steve Case

The Leadership 40

The Leadership 40

The Basic Premise.

The Basic Premise.

1. Leadership Is a … Mutual Discovery Process.

1. Leadership Is a … Mutual Discovery Process.

“I don’t know. ”

“I don’t know. ”

1 A. Not to Screw Things Up Leaders Try …

1 A. Not to Screw Things Up Leaders Try …

“Ninety percent of what we call ‘management’ consists of making it difficult for people

“Ninety percent of what we call ‘management’ consists of making it difficult for people to get things done. ” – P. D.

The Leadership Types.

The Leadership Types.

2. Great Leaders on Snorting Great Talent Developers (Type I Leadership) are Steeds Are

2. Great Leaders on Snorting Great Talent Developers (Type I Leadership) are Steeds Are Important – but the Bedrock of Organizations that Perform Over the Long Haul.

25/8/53* (*Damn it!)

25/8/53* (*Damn it!)

3. But Then Again, There Are Times When This “Cult of Personality” (Type II

3. But Then Again, There Are Times When This “Cult of Personality” (Type II Leadership) Stuff Actually Works!

“A leader is a dealer in hope. ” Napoleon (+TP’s writing room pics)

“A leader is a dealer in hope. ” Napoleon (+TP’s writing room pics)

4. Find the “Businesspeople”! (Type III Leadership)

4. Find the “Businesspeople”! (Type III Leadership)

I. P. M. (Inspired Profit Mechanic)

I. P. M. (Inspired Profit Mechanic)

5. The Leader Is Rarely/Never the Best Performer.

5. The Leader Is Rarely/Never the Best Performer.

33 Division Titles. 26 League Pennants. 14 World Series: Earl Weaver— 0. Tom Kelly—

33 Division Titles. 26 League Pennants. 14 World Series: Earl Weaver— 0. Tom Kelly— 0. Jim Leyland— 0. Walter Alston— 1 AB. Tony La. Russa — 132 games, 6 seasons. Tommy Lasorda—P, 26 games. Sparky Anderson— 1 season.

The Leadership Dance.

The Leadership Dance.

6. Leaders … SHOW UP!

6. Leaders … SHOW UP!

Rudy!

Rudy!

7. Leaders … LOVE the MESS!

7. Leaders … LOVE the MESS!

“If things seem under control … you’re just not going fast enough!” Mario Andretti

“If things seem under control … you’re just not going fast enough!” Mario Andretti

8. Leaders DO!

8. Leaders DO!

The Kotler Doctrine: 1965 -1980: R. A. F. (Ready. Aim. Fire. ) 1980 -1995:

The Kotler Doctrine: 1965 -1980: R. A. F. (Ready. Aim. Fire. ) 1980 -1995: R. F. A. (Ready. Fire!Aim. ) 1995 -? ? : F. F. F. (Fire!Fire!)

9. BUT … Leaders Know When to Wait.

9. BUT … Leaders Know When to Wait.

Tex Schramm: The “too hard” box!

Tex Schramm: The “too hard” box!

10. Leaders Are … Optimists.

10. Leaders Are … Optimists.

Hackneyed but none the less LEADERS SEE CUPS AS “HALF FULL. ” true:

Hackneyed but none the less LEADERS SEE CUPS AS “HALF FULL. ” true:

“[Ronald Reagan] radiated an almost transcendent happiness. ” Half-full Cups: Lou Cannon, George (08.

“[Ronald Reagan] radiated an almost transcendent happiness. ” Half-full Cups: Lou Cannon, George (08. 2000)

11. Leaders FOCUS!

11. Leaders FOCUS!

“To Don’t ” List

“To Don’t ” List

12. Leaders … CLEAR DESIGN SPECS. Set

12. Leaders … CLEAR DESIGN SPECS. Set

Danger: S. I. O. (Strategic Initiative Overload)

Danger: S. I. O. (Strategic Initiative Overload)

Jack. World/ 1@T: (1) Neutron Jack. (Banish bureaucracy. ) (2) “ 1, 2 or

Jack. World/ 1@T: (1) Neutron Jack. (Banish bureaucracy. ) (2) “ 1, 2 or out” Jack. (Lead or leave. ) (3) “Workout” Jack. (Empowerment, GE style. ) (4) 6 -Sigma Jack. (5) Internet Jack. (Throughout) TALENT JACK!

12 A. Leaders … Send V-E-R-Y Clear Signals About Design Specs!

12 A. Leaders … Send V-E-R-Y Clear Signals About Design Specs!

Ridin’ with Roger: “What have you done to DRAMATICALLY IMPROVE quality in the last

Ridin’ with Roger: “What have you done to DRAMATICALLY IMPROVE quality in the last 90 days? ”

It’s Relationships, Stupid.

It’s Relationships, Stupid.

13. Leaders … Understand the Ultimate Power of RELATIONSHIPS.

13. Leaders … Understand the Ultimate Power of RELATIONSHIPS.

14. Leaders Know … Women Roar/ Women Rule.

14. Leaders Know … Women Roar/ Women Rule.

“AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts

“AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts in almost every measure” Title, Special Report, Business Week, 11. 20. 00

Women’s Strengths Match New Economy Imperatives: Link [rather than rank] workers; favor interactive-collaborative leadership

Women’s Strengths Match New Economy Imperatives: Link [rather than rank] workers; favor interactive-collaborative leadership style [empowerment beats top-down decision making]; sustain fruitful collaborations; comfortable with sharing information; see redistribution of power as victory, not surrender; favor multi-dimensional feedback; value technical & interpersonal skills, individual & group contributions equally; readily accept ambiguity; honor intuition as well as pure “rationality”; inherently flexible; appreciate cultural diversity Source: Judy B. Rosener, America’s Competitive Secret

If It Ain’t Broke … Break It.

If It Ain’t Broke … Break It.

15. Leaders … FORGET!/ Leaders … DESTROY!

15. Leaders … FORGET!/ Leaders … DESTROY!

Forget>“Learn” “The problem is never how to get new, innovative thoughts into your mind,

Forget>“Learn” “The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out. ” Dee Hock

Forbes 100 from 1917 to 1987: 39 members of the Class of ’ 17

Forbes 100 from 1917 to 1987: 39 members of the Class of ’ 17 were alive in ’ 87; 18 in ’ 87 F 100; 18 F 100 “survivors” underperformed the market by 20%; just 2 (2%), GE & Kodak, outperformed the market 1917 to 1987. S&P 500 from 1957 to 1997: 74 members of the Class of ’ 57 were alive in ’ 97; 12 (2. 4%) of 500 outperformed the market from 1957 to 1997. Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

“Good management was the most powerful reason [leading firms] failed to stay atop their

“Good management was the most powerful reason [leading firms] failed to stay atop their industries. Precisely because these firms listened to their customers, invested aggressively in technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership. ” Clayton Christensen, The Innovator’s Dilemma

16. BUT … Leaders Have to Deliver, So They Worry About “Throwing the Baby

16. BUT … Leaders Have to Deliver, So They Worry About “Throwing the Baby Out with the Bathwater. ”

“Damned If You Do, Damned If You Don’t, Just Plain Damned. ” Subtitle in

“Damned If You Do, Damned If You Don’t, Just Plain Damned. ” Subtitle in the chapter, “Own Up to the Great Paradox: Success Is the Product of Deep Grooves/ Deep Grooves Destroy Adaptivity, ” Liberation Management (1992)

17. Leaders … HONOR THE USURPERS.

17. Leaders … HONOR THE USURPERS.

Saviors-in-Waiting Disgruntled Customers Upstart Competitors Rogue Employees Fringe Suppliers Wayne Burkan, Wide Angle Vision

Saviors-in-Waiting Disgruntled Customers Upstart Competitors Rogue Employees Fringe Suppliers Wayne Burkan, Wide Angle Vision

CUSTOMERS: “Futuredefining customers may account for only 2% to 3% of your total, but

CUSTOMERS: “Futuredefining customers may account for only 2% to 3% of your total, but they represent a crucial window on the future. ” Adrian Slywotzky, Mercer Consultants

Employees: “Are there enough weird people in the lab these days? ” V. Chmn.

Employees: “Are there enough weird people in the lab these days? ” V. Chmn. , pharmaceutical house, to a lab director (06. 01)

18. Leaders Make [Lotsa] Mistakes – and MAKE NO BONES ABOUT IT!

18. Leaders Make [Lotsa] Mistakes – and MAKE NO BONES ABOUT IT!

Sam’s Secret #1!

Sam’s Secret #1!

19. Leaders Make … BIG MISTAKES!

19. Leaders Make … BIG MISTAKES!

“Reward excellent failures. Punish mediocre successes. ” Phil Daniels, Sydney exec (and, de facto,

“Reward excellent failures. Punish mediocre successes. ” Phil Daniels, Sydney exec (and, de facto, Jack)

Create.

Create.

20. Leaders Know that THERE’S MORE TO LIFE THAN “LINE EXTENSIONS. ” Leaders Love

20. Leaders Know that THERE’S MORE TO LIFE THAN “LINE EXTENSIONS. ” Leaders Love to CREATE NEW MARKETS.

No one ever made it into the Business Hall of Fame on a record

No one ever made it into the Business Hall of Fame on a record of “line extensions. ”

“Acquisitions are about buying market share. Our challenge is to create markets. There is

“Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference. ” Peter Job, CEO, Reuters

21. Leaders Pursue DRAMATIC DIFFERENCE!

21. Leaders Pursue DRAMATIC DIFFERENCE!

1 st Law Mktg Physics: OVERT BENEFIT (Focus: 1 or 2 > 3 or

1 st Law Mktg Physics: OVERT BENEFIT (Focus: 1 or 2 > 3 or 4/“One Great Thing. ” Source #1: Personal Passion) 2 ND Law: REAL REASON TO BELIEVE (Stand & Deliver!) 3 RD Law: DRAMATIC DIFFERENCE (Execs Don’t Get It: “intent to purchase” – 100%; “unique” – 0% to 5%) Source: Jump Start Your Business Brain, Doug Hall

22. Leaders … Make Their Mark / Leaders … Do Stuff That Matters

22. Leaders … Make Their Mark / Leaders … Do Stuff That Matters

“I never, ever thought of myself I was interested in creating things I would

“I never, ever thought of myself I was interested in creating things I would be proud of. ” —Richard Branson as a businessman.

The greatest danger for most of us is not that our aim is too

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

23. Leaders Push Their W-a-y Up the Value-added/ Intellectual Capital Chain Organizations

23. Leaders Push Their W-a-y Up the Value-added/ Intellectual Capital Chain Organizations

The Big Day!

The Big Day!

09. 11. 2000: HP bids $18, 000, 000 for Pricewaterhouse. Coopers Consulting business!

09. 11. 2000: HP bids $18, 000, 000 for Pricewaterhouse. Coopers Consulting business!

“These days, building the best server isn’t enough. That’s the price of entry. ”

“These days, building the best server isn’t enough. That’s the price of entry. ” Ann Livermore, Hewlett-Packard

Systems Integrator of choice. Global Services: Gerstner’s IBM: $35 B. Pledge/’ 99: Business Partner

Systems Integrator of choice. Global Services: Gerstner’s IBM: $35 B. Pledge/’ 99: Business Partner Charter. 72 strategic partners, aim for 200. Drop many in-house programs/products. (BW/12. 01).

“UPS wants to take over the sweet spot in the endless loop of goods,

“UPS wants to take over the sweet spot in the endless loop of goods, information and capital that all the packages [it moves] represent. ” ecompany. com/06. 01 (E. g. , UPS Logistics manages the logistics of 4. 5 M Ford vehicles, from 21 mfg. sites to 6, 000 NA dealers)

“No longer are we only an insurance provider. Today, we also offer our customers

“No longer are we only an insurance provider. Today, we also offer our customers the products and services that help them achieve their dreams, whether it’s financial security, buying a car, paying for home repairs, or even taking a dream vacation. ”—Martin Feinstein, CEO, Farmers Group

24. Leaders LOVE the New Technology!

24. Leaders LOVE the New Technology!

100 square feet

100 square feet

$400. Wal*Mart: 13%. Autobytel: Source: BW(05. 13. 2002)

$400. Wal*Mart: 13%. Autobytel: Source: BW(05. 13. 2002)

“There’s no use trying, ” said Alice. “One can’t believe impossible things. ” “I

“There’s no use trying, ” said Alice. “One can’t believe impossible things. ” “I daresay you haven’t had much practice, ” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast. ” Lewis Carroll

I’net … allows you to dreams you could never have dreamed before! …

I’net … allows you to dreams you could never have dreamed before! …

Talent.

Talent.

25. When It Comes to TALENT … Leaders Always Swing for the Fences!

25. When It Comes to TALENT … Leaders Always Swing for the Fences!

From “ 1, 2 or you’re out” [JW] to … “Best Talent in each

From “ 1, 2 or you’re out” [JW] to … “Best Talent in each industry segment to build best proprietary intangibles” [EM] Source: Ed Michaels, War for Talent (05. 17. 00)

Message: Some people are better than other people. Some people are a helluva lot

Message: Some people are better than other people. Some people are a helluva lot better than other people.

26. Leaders Don’t Create “Followers”: THEY CREATE LEADERS!

26. Leaders Don’t Create “Followers”: THEY CREATE LEADERS!

Brand You, Big Time! I AM AN ARMY OF ONE

Brand You, Big Time! I AM AN ARMY OF ONE

27. Leaders LOVE RAINBOWS – for Pragmatic Reasons.

27. Leaders LOVE RAINBOWS – for Pragmatic Reasons.

“Diversity defines the health and wealth of nations in a new century. Mighty is

“Diversity defines the health and wealth of nations in a new century. Mighty is the mongrel. … The hybrid is hip. The impure, the mélange, the adulterated, the blemished, the rough, the black-and-blue, the mix-and-match – these people are inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the human spirit, spurs economic growth and empowers nations. ” G. Pascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge

Passion.

Passion.

28. Leaders … Out Their PASSION!

28. Leaders … Out Their PASSION!

“Create a ‘cause, ’ not a ‘business. ’ ” G. H. :

“Create a ‘cause, ’ not a ‘business. ’ ” G. H. :

29. Leaders Know: ENTHUSIASM BEGETS ENTHUSIASM!

29. Leaders Know: ENTHUSIASM BEGETS ENTHUSIASM!

BZ: “I am a … Dispenser of Enthusiasm!”

BZ: “I am a … Dispenser of Enthusiasm!”

The “Job” of Leading.

The “Job” of Leading.

30. Leaders Know It’s ALL SALES ALL THE TIME.

30. Leaders Know It’s ALL SALES ALL THE TIME.

If you don’t LOVE SALES … find another life. (Don’t pretend TP: you’re a

If you don’t LOVE SALES … find another life. (Don’t pretend TP: you’re a “leader. ”) (See TP’s The Project 50. )

31. Leaders LOVE “POLITICS. ”

31. Leaders LOVE “POLITICS. ”

If you don’t LOVE POLITICS … find another life. (Don’t pretend TP: you’re a

If you don’t LOVE POLITICS … find another life. (Don’t pretend TP: you’re a “leader. ”)

32. But … Leaders Also Break a Lot of China

32. But … Leaders Also Break a Lot of China

If you’re not pissing people off, you’re not making a difference!

If you’re not pissing people off, you’re not making a difference!

Characteristics of the “Also rans”* “Minimize risk” “Respect the chain of command” “Support the

Characteristics of the “Also rans”* “Minimize risk” “Respect the chain of command” “Support the boss” “Make budget” *Fortune, article on “Most Admired Global Corporations”

33. Leaders Give … RESPECT!

33. Leaders Give … RESPECT!

“It was much later that I realized Dad’s secret. He gained respect by giving

“It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president. He was seriously interested in who you were and what you had to say. ” Sara Lawrence-Lightfoot, Respect

34. Leaders Say “Thank You. ”

34. Leaders Say “Thank You. ”

“The two most powerful things a kind word and a thoughtful gesture. ” in

“The two most powerful things a kind word and a thoughtful gesture. ” in existence: Ken Langone, CEO, Invemed Associates [from Ronna Lichtenberg, It’s Not Business, It’s Personal]

35. Leadership Is a … Performance.

35. Leadership Is a … Performance.

“It is necessary for the President No. 1 actor. ” to be the nation’s

“It is necessary for the President No. 1 actor. ” to be the nation’s FDR

36. Leaders … Are The Brand

36. Leaders … Are The Brand

The BRAND lives (OR DIES) in the “minutiae” of the leader’s moment-to -moment actions.

The BRAND lives (OR DIES) in the “minutiae” of the leader’s moment-to -moment actions.

“You must be the change you wish to see in the world. ” Gandhi

“You must be the change you wish to see in the world. ” Gandhi

37. Leaders … GREAT STORY! Have a

37. Leaders … GREAT STORY! Have a

“A key – perhaps the key – to leadership is the effective communication of

“A key – perhaps the key – to leadership is the effective communication of a story. ” Howard Gardner Leading Minds: An Anatomy of Leadership

Leaders don’t just make products and make decisions. Leaders make meaning. – John Seeley

Leaders don’t just make products and make decisions. Leaders make meaning. – John Seeley Brown

Introspection.

Introspection.

38. Leaders … Enjoy Leading.

38. Leaders … Enjoy Leading.

“Warren, I know you want to ‘be’ president. But do you want to ‘do’

“Warren, I know you want to ‘be’ president. But do you want to ‘do’ president? ”

The End Game.

The End Game.

39. Leaders ? ? ? :

39. Leaders ? ? ? :

“Leadership is the PROCESS of ENGAGING PEOPLE in CREATING a LEGACY of EXCELLENCE. ”

“Leadership is the PROCESS of ENGAGING PEOPLE in CREATING a LEGACY of EXCELLENCE. ”

“Hire smart – go bonkers – have grace – make mistakes – love technology

“Hire smart – go bonkers – have grace – make mistakes – love technology – start all over again. ”

“LEADERS NEED TO BE THE ROCK OF GIBRALTAR ON ROLLER BLADES”

“LEADERS NEED TO BE THE ROCK OF GIBRALTAR ON ROLLER BLADES”

40. Leaders Know WHEN TO LEAVE!

40. Leaders Know WHEN TO LEAVE!

Thank You !

Thank You !