Motorcycle Safety Programs in Florida Working with CUTR

Motorcycle Safety Programs in Florida - Working with CUTR Edie Peters Traffic Safety Specialist Florida Department of Transportation

Have a lot on our plate SMSA 2014 NATIONAL SYMPOSIUM

Motorcycle Riding in Florida � The Sunshine State is one of the most popular tourist locations in the world and has an incredible 1, 197 miles of shoreline, palm trees, and beaches touching both the Atlantic Ocean and the Gulf of Mexico. � As of July 2014, we have • 600, 000+ Registered MC • 1. 1 M+ Endorsed MC riders SMSA 2014 NATIONAL SYMPOSIUM

3 year Average (2010 -2012) SMSA 2014 NATIONAL SYMPOSIUM

NHTSA Funds � Florida DOT uses several different funds to support its Motorcycle Safety efforts. 402 405 f- Training and motorist awareness 405 d- Alcohol SMSA 2014 NATIONAL SYMPOSIUM

Motorcycle Safely Emphasis Areas 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Program Management & Evaluation Operator Licensing Data & Analysis Rider Training and Education Roadway Engineering Law Enforcement & EMS Legislation and Regulations Communications & Outreach Motorist Responsibility Rider Responsibility SMSA 2014 NATIONAL SYMPOSIUM

Center for Urban Transportation Research SMSA 2014 NATIONAL SYMPOSIUM

Florida Motorcycle Safety Program Florida Department of Transportation Safety Office (1. 5 M) [Comprehensive Motorcycle Safety Program Grant] 30% • Florida Motorcycle Safety Coalition • Promotional Items • Motorcycle Safety Event • Data Analysis • Campaign creative testing/development [Paid Media Grant] 60% • Share the Road Campaign • Ride Smart Paid Media Campaign • Motorcycle Anti-Speeding Campaign • Impaired Motorcyclist PSA Campaign [Evaluation] 10% Motorcycle Program Evaluation and Data Collection Observational Survey of Motorcyclist Behaviors SMSA 2014 NATIONAL SYMPOSIUM

Under the Comprehensive Motorcycle Program CUTR’s responsibilities are as follows: � Provides technical and administrative support to the Coalition � Assists Coalition members to complete assignments, as needed � Develops, tests and distributes motorcycle safety messages through the selected media outlets � Plans, selects and staffs various motorcycle safety events � Produces and purchases promotional safety items SMSA 2014 NATIONAL SYMPOSIUM

Schedule (subject to change without notice) November Thinking Oct. 1 January Shopping /Cooking May August Evaluation Selling Sep. 30 Daytona bike Week Biketoberfest Hog Rally Leesburg Bikefest Thunder Beach Motorcycle Rally Motorcycle Safety Coalition Meeting Motorcycle Program Evaluation and Data Collection Observational Survey of Motorcyclist Behaviors SMSA 2014 NATIONAL SYMPOSIUM

Our story goes… “Great, we will start to work on it” An idea popped into my head (FDOT) Call CUTR… “Hey, how about we do…. ” CUTR assembly line Data-Driven? Effective and Efficient? Development & Testing “Sure, we can check it out…” “Seriously? ” FDOT Approval Production Execution SMSA 2014 NATIONAL SYMPOSIUM

https: //www. facebook. com/Ride. Smart. FL SMSA 2014 NATIONAL SYMPOSIUM

Ride 457 SMSA 2014 NATIONAL SYMPOSIUM

Checklist and Quick Reference Guide SMSA 2014 NATIONAL SYMPOSIUM

Bike Events SMSA 2014 NATIONAL SYMPOSIUM

Motorcycle Program Evaluation and Data Collection � Conduct comprehensive surveys to measure the effectiveness of the motorcycle safety program's efforts, including (1) Florida Motorcyclist Survey and (2) Florida Rider Training Survey. SMSA 2014 NATIONAL SYMPOSIUM

Observational Survey of Motorcyclist Behaviors � Conduct an observational survey in conjunction with an in-depth study of all available Floridaspecific motorcycle data. Motorcycle Type • Gender • PPE Use ▪ Helmet ▪ High Visibility • SMSA 2014 NATIONAL SYMPOSIUM

Ride Smart Implement paid media campaigns utilizing various media outlets to educate motorcyclists on the importance of the following: RIDE SMART S - Say No to drinking and riding M - Make yourself more visible to motorists. A - Always wear your helmet when you ride R - Ride in control (within legal and personal limits) T - Train regularly and get endorsed SMSA 2014 NATIONAL SYMPOSIUM

New Motorcycle Safety PSA � https: //vimeo. com/107137820 � Ride Smart 2 082714. mp 3 SMSA 2014 NATIONAL SYMPOSIUM

Conclusion � Motorcycle Florida. Safety is a challenging issue in � CUTR has been very instrumental in promoting motorcycle safety because the institute is one of the best players in the league and one-stop shop for motorcycle safety. � But at the end of the day, “Building good work relationships” is the integral part of our joint venture. SMSA 2014 NATIONAL SYMPOSIUM

Any Questions or Comments? Edie Peters Edith. Peters@dot. state. fl. us Traffic Safety Specialist Florida Department of Transportation