The Art of Persuasion The Art of Persuasion

The Art of Persuasion

The Art of Persuasion: A Quick Review Three Strategies

The Art of Persuasion: A Quick Review Three Strategies • Pathos

The Art of Persuasion: A Quick Review Three Strategies • Pathos (an appeal to emotion)

The Art of Persuasion: A Quick Review Three Strategies • Pathos (an appeal to emotion) • Logos

The Art of Persuasion: A Quick Review Three Strategies • Pathos (an appeal to emotion) • Logos (an appeal to logic or reason)

The Art of Persuasion: A Quick Review Three Strategies • Pathos (an appeal to emotion) • Logos (an appeal to logic or reason) • Ethos

The Art of Persuasion: A Quick Review Three Strategies • Pathos (an appeal to emotion) • Logos (an appeal to logic or reason) • Ethos (an appeal to credibility or character)

The Art of Persuasion: A Quick Review Three Strategies • Pathos (an appeal to emotion) • Logos (an appeal to logic or reason) • Ethos (an appeal to credibility or character)

The Art of Persuasion: A Quick Review More Important Techniques Include:

The Art of Persuasion: A Quick Review More Important Techniques Include: • Bandwagon-join the crowd or be on the winning side by using a product—you don’t want to be the only person without it!

The Art of Persuasion: A Quick Review More Important Techniques Include: • Bandwagon-join the crowd or be on the winning side by using a product—you don’t want to be the only person without it! • Bribery- offers you something “extra. ” Buy a burger; get free fries.

The Art of Persuasion: A Quick Review More Important Techniques Include: • Bandwagon-join the crowd or be on the winning side by using a product—you don’t want to be the only person without it! • Bribery- offers you something “extra. ” Buy a burger; get free fries. • Snob Appeal-suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle

The Art of Persuasion: A Quick Review More Important Techniques Include: • Bandwagon-join the crowd or be on the winning side by using a product—you don’t want to be the only person without it! • Bribery- offers you something “extra. ” Buy a burger; get free fries. • Snob Appeal-suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle • Plain Folks- suggestion that the product is a practical product of good value for ordinary people. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

The Art of Persuasion: A Quick Review More Important Techniques Include: • Bandwagon-join the crowd or be on the winning side by using a product— you don’t want to be the only person without it! • Bribery- offers you something “extra. ” Buy a burger; get free fries. • Snob Appeal-suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle • Plain Folks- suggestion that the product is a practical product of good value for ordinary people. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product. • Transfer- Positive words, images, and ideas are used to suggest that the product being sold is also positive

The Art of Persuasion: A Quick Review More Important Techniques Include: • Bandwagon-join the crowd or be on the winning side by using a product—you don’t want to be the only person without it! • Bribery- offers you something “extra. ” Buy a burger; get free fries. • Snob Appeal-suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle • Plain Folks- suggestion that the product is a practical product of good value for ordinary people. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product. • Transfer- Positive words, images, and ideas are used to suggest that the product being sold is also positive • Patriotism- suggestion that purchasing this product shows your love of your country

The Art of Persuasion The following posters are examples of propaganda. They all contain at least one of the previously mentioned strategies. Keep these posters in mind…your kingdom might need it.

The Art of Persuasion Pay attention to details such as slogans, colours, and font (size and type) in the following images

Your Task Now that you have created your kingdom, complete with castle(s), weapons, maps, etc. , you need to recruit new people to come and live there. Further, you need to not only entice them to move there, but also be willing to be defend your kingdom. You need to:

Your Task Now that you have created your kingdom, complete with castle(s), weapons, maps, etc. , you need to recruit new people to come and live there. Further, you need to not only entice them to move there, but also be willing to be defend your kingdom. You need to: • Create an advertising campaign that: • Promotes your kingdom (tourism) • Encourages people to fight for your kingdom (propaganda)

Your Task Now that you have created your kingdom, complete with castle(s), weapons, maps, etc. , you need to recruit new people to come and live there. Further, you need to not only entice them to move there, but also be willing to be defend your kingdom. You need to: • Create an advertising campaign that: 1. Promotes your kingdom (tourism)

Your Task Now that you have created your kingdom, complete with castle(s), weapons, maps, etc. , you need to recruit new people to come and live there. Further, you need to not only entice them to move there, but also be willing to be defend your kingdom. You need to: • Create an advertising campaign that: 1. Promotes your kingdom (tourism) 2. Encourages people to fight for your kingdom (propaganda)

Your Task Now that you have created your kingdom, complete with castle(s), weapons, maps, etc. , you need to recruit new people to come and live there. Further, you need to not only entice them to move there, but also be willing to be defend your kingdom. You need to: • Create an advertising campaign that: 1. Promotes your kingdom (tourism) 2. Encourages people to fight for your kingdom (propaganda) • Each individual in your kingdom will create a poster that focuses on one (or bot) of the above. Make sure you discuss with your group so that you have a solid campaign.

Create!