Persuasion What is persuasion What is Persuasion Something
![Persuasion Persuasion](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-1.jpg)
![• What is persuasion? • What is persuasion?](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-2.jpg)
![What is Persuasion? • Something that sets out to influence or change an audience's What is Persuasion? • Something that sets out to influence or change an audience's](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-3.jpg)
![Forms of Persuasive Writing • • Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays Forms of Persuasive Writing • • Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-4.jpg)
![Advertisements try to convince you to do or buy something. Advertisements try to convince you to do or buy something.](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-5.jpg)
![Editorials about current issues appear in newspapers and magazines, or on television, radio, and Editorials about current issues appear in newspapers and magazines, or on television, radio, and](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-6.jpg)
![• Persuasive speeches try to convince an audience to take action • Persuasive speeches try to convince an audience to take action](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-7.jpg)
![• Propaganda is often about political issues, and usually includes emotionally charged appeals. • Propaganda is often about political issues, and usually includes emotionally charged appeals.](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-8.jpg)
![Reviews evaluate items like books or movies and state an opinion as to whether Reviews evaluate items like books or movies and state an opinion as to whether](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-9.jpg)
![Blogs provide commentary on a particular topic, often combining text, images, and links to Blogs provide commentary on a particular topic, often combining text, images, and links to](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-10.jpg)
![• Persuasive essays use logic, reason, and emotion to convince readers to join • Persuasive essays use logic, reason, and emotion to convince readers to join](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-11.jpg)
![Aristotle said: – Persuasion is clearly a sort of demonstration, since we are most Aristotle said: – Persuasion is clearly a sort of demonstration, since we are most](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-12.jpg)
![The Three Modes of Persuasion • Ethos • Pathos • Logos The Three Modes of Persuasion • Ethos • Pathos • Logos](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-13.jpg)
![Ethos • Appeal to the authority or honesty of the speaker • Appeal to Ethos • Appeal to the authority or honesty of the speaker • Appeal to](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-14.jpg)
![Pathos • Appeal to the emotions • Stirring up an emotional reaction in your Pathos • Appeal to the emotions • Stirring up an emotional reaction in your](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-15.jpg)
![Logos • Logical Appeal (Logos)—Does the author’s proposal make sense? • Facts and figures Logos • Logical Appeal (Logos)—Does the author’s proposal make sense? • Facts and figures](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-16.jpg)
![Persuasive Techniques • Bandwagon: “Everyone else is doing it, so you should too!” • Persuasive Techniques • Bandwagon: “Everyone else is doing it, so you should too!” •](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-17.jpg)
![Persuasive Techniques • Plain Folks: Ordinary people like you. Make you think that they Persuasive Techniques • Plain Folks: Ordinary people like you. Make you think that they](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-18.jpg)
![Persuasive Techniques • Free or Bargain- a speaker suggests that the public can get Persuasive Techniques • Free or Bargain- a speaker suggests that the public can get](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-19.jpg)
![Persuasive Techniques • Name Calling- negative or derogatory words to create a distasteful association Persuasive Techniques • Name Calling- negative or derogatory words to create a distasteful association](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-20.jpg)
![The Persuasive Essay • The lead/hook captures the reader’s attention • The thesis states The Persuasive Essay • The lead/hook captures the reader’s attention • The thesis states](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-21.jpg)
![Leads/Hooks Leads/Hooks](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-22.jpg)
![The Thesis Statement A thesis statement is always one sentence that states your assertion The Thesis Statement A thesis statement is always one sentence that states your assertion](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-23.jpg)
![Text Structure Text Structure](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-24.jpg)
![Which of the following is a good thesis statement? 1. I believe we must Which of the following is a good thesis statement? 1. I believe we must](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-25.jpg)
![Counter Arguments Address Reader Objections • Your counter argument is where you mention what Counter Arguments Address Reader Objections • Your counter argument is where you mention what](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-26.jpg)
![Remember… • When writing persuasively, always remember the interaction between the writer and the Remember… • When writing persuasively, always remember the interaction between the writer and the](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-27.jpg)
- Slides: 27
![Persuasion Persuasion](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-1.jpg)
Persuasion
![What is persuasion • What is persuasion?](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-2.jpg)
• What is persuasion?
![What is Persuasion Something that sets out to influence or change an audiences What is Persuasion? • Something that sets out to influence or change an audience's](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-3.jpg)
What is Persuasion? • Something that sets out to influence or change an audience's thoughts or actions. • Convincing others that your opinion is the correct opinion • Can be: – Verbal- speeches, debates – Written- letters, essays, articles – Visual- magazine ads, TV commercials
![Forms of Persuasive Writing Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays Forms of Persuasive Writing • • Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-4.jpg)
Forms of Persuasive Writing • • Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays
![Advertisements try to convince you to do or buy something Advertisements try to convince you to do or buy something.](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-5.jpg)
Advertisements try to convince you to do or buy something.
![Editorials about current issues appear in newspapers and magazines or on television radio and Editorials about current issues appear in newspapers and magazines, or on television, radio, and](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-6.jpg)
Editorials about current issues appear in newspapers and magazines, or on television, radio, and the internet
![Persuasive speeches try to convince an audience to take action • Persuasive speeches try to convince an audience to take action](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-7.jpg)
• Persuasive speeches try to convince an audience to take action
![Propaganda is often about political issues and usually includes emotionally charged appeals • Propaganda is often about political issues, and usually includes emotionally charged appeals.](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-8.jpg)
• Propaganda is often about political issues, and usually includes emotionally charged appeals.
![Reviews evaluate items like books or movies and state an opinion as to whether Reviews evaluate items like books or movies and state an opinion as to whether](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-9.jpg)
Reviews evaluate items like books or movies and state an opinion as to whether the product is worth the reader’s time and money.
![Blogs provide commentary on a particular topic often combining text images and links to Blogs provide commentary on a particular topic, often combining text, images, and links to](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-10.jpg)
Blogs provide commentary on a particular topic, often combining text, images, and links to other blogs, web pages, and other media related to its topic. Blogs also allow readers to respond.
![Persuasive essays use logic reason and emotion to convince readers to join • Persuasive essays use logic, reason, and emotion to convince readers to join](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-11.jpg)
• Persuasive essays use logic, reason, and emotion to convince readers to join the writer in a certain point of view.
![Aristotle said Persuasion is clearly a sort of demonstration since we are most Aristotle said: – Persuasion is clearly a sort of demonstration, since we are most](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-12.jpg)
Aristotle said: – Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated. – Of the modes of persuasion furnished by the spoken word there are three kinds. [. . . ] Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. [. . . ] Secondly, persuasion may come through the hearers, when the speech stirs their emotions. [. . . ] Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question
![The Three Modes of Persuasion Ethos Pathos Logos The Three Modes of Persuasion • Ethos • Pathos • Logos](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-13.jpg)
The Three Modes of Persuasion • Ethos • Pathos • Logos
![Ethos Appeal to the authority or honesty of the speaker Appeal to Ethos • Appeal to the authority or honesty of the speaker • Appeal to](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-14.jpg)
Ethos • Appeal to the authority or honesty of the speaker • Appeal to a person’s ethics or character – Is the speaker a credible source? – Examples: • A professor would be credible in his field of study • A business man would be credible • in business • A mother would be a credible • source about their child
![Pathos Appeal to the emotions Stirring up an emotional reaction in your Pathos • Appeal to the emotions • Stirring up an emotional reaction in your](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-15.jpg)
Pathos • Appeal to the emotions • Stirring up an emotional reaction in your audience to get them to be persuaded. • Examples: – Showing pictures of sick dogs to get people to donate money to the humane society – Telling a sad story about a person dying because they weren’t wearing a seat belt in order to get more people to wear seat belt.
![Logos Logical Appeal LogosDoes the authors proposal make sense Facts and figures Logos • Logical Appeal (Logos)—Does the author’s proposal make sense? • Facts and figures](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-16.jpg)
Logos • Logical Appeal (Logos)—Does the author’s proposal make sense? • Facts and figures that support the author’s claims • Often contain expert Testimony or statistical information • Suggest that the product is the “logical” or “right” choice
![Persuasive Techniques Bandwagon Everyone else is doing it so you should too Persuasive Techniques • Bandwagon: “Everyone else is doing it, so you should too!” •](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-17.jpg)
Persuasive Techniques • Bandwagon: “Everyone else is doing it, so you should too!” • Testimonial: Famous people endorsing a product • Emotional Appeal: Showing images or words that stir up emotions. Ex: Those commercials about abused animals with sappy music playing.
![Persuasive Techniques Plain Folks Ordinary people like you Make you think that they Persuasive Techniques • Plain Folks: Ordinary people like you. Make you think that they](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-18.jpg)
Persuasive Techniques • Plain Folks: Ordinary people like you. Make you think that they can be trusted because they are ordinary people • Snob Appeal: Perfect people dressed in expensive clothes “I accept only the best, so that’s what I use this product” • Repetition- idea is repeated over and over, like in that "Head On" commercial
![Persuasive Techniques Free or Bargain a speaker suggests that the public can get Persuasive Techniques • Free or Bargain- a speaker suggests that the public can get](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-19.jpg)
Persuasive Techniques • Free or Bargain- a speaker suggests that the public can get something for nothing or almost nothing • Card Stacking- telling only one side of the story as if there were no opposing view or other consideration • Exigency- creating the impression that action is required immediately or the opportunity will be lost forever
![Persuasive Techniques Name Calling negative or derogatory words to create a distasteful association Persuasive Techniques • Name Calling- negative or derogatory words to create a distasteful association](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-20.jpg)
Persuasive Techniques • Name Calling- negative or derogatory words to create a distasteful association in the mind of the audience • Reasoning- luring the reader by listing or explaining reasons or an idea • Glittering Generalities- in glowing terms and offering no evidence the speaker or advertiser supports a candidate or a solution to social problems
![The Persuasive Essay The leadhook captures the readers attention The thesis states The Persuasive Essay • The lead/hook captures the reader’s attention • The thesis states](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-21.jpg)
The Persuasive Essay • The lead/hook captures the reader’s attention • The thesis states the writer’s assertion (belief) about the topic • The supporting arguments (logos, pathos, ethos) convince the reader that thesis is correct • Optional counter arguments respond to reader concerns and objections • The conclusion restates thesis (comes back to the point)
![LeadsHooks Leads/Hooks](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-22.jpg)
Leads/Hooks
![The Thesis Statement A thesis statement is always one sentence that states your assertion The Thesis Statement A thesis statement is always one sentence that states your assertion](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-23.jpg)
The Thesis Statement A thesis statement is always one sentence that states your assertion (belief) about a topic. A thesis statement usually includes a forecast (brief preview of your arguments). (I believe) __________ because of argument 1, argument 2, and argument 3.
![Text Structure Text Structure](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-24.jpg)
Text Structure
![Which of the following is a good thesis statement 1 I believe we must Which of the following is a good thesis statement? 1. I believe we must](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-25.jpg)
Which of the following is a good thesis statement? 1. I believe we must stop wasting food now! 2. The problem of food waste can easily be solved by implementing three simple steps: reduce, reuse, recycle. 3. If you aren’t reducing, reusing, and recycling, you should. 4. I believe wasting food is a huge problem. We need to reduce our food waste. For example, make a shopping list before you go to the store, and only buy things you truly need. You shouldn’t buy a gallon of milk if you are only going to drink a quart of it during the week. Who cares if the gallon size is on sale?
![Counter Arguments Address Reader Objections Your counter argument is where you mention what Counter Arguments Address Reader Objections • Your counter argument is where you mention what](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-26.jpg)
Counter Arguments Address Reader Objections • Your counter argument is where you mention what the opposition might say against your belief, and then defend against it. • Write a counterargument and defend against it for the following belief: – Schools should make overweight students eat diet meals for school lunch.
![Remember When writing persuasively always remember the interaction between the writer and the Remember… • When writing persuasively, always remember the interaction between the writer and the](https://slidetodoc.com/presentation_image_h2/7a71becffcc0c20e4d9dbef15eb1ecc1/image-27.jpg)
Remember… • When writing persuasively, always remember the interaction between the writer and the reader. The writer is trying to persuade a reader who may be enthusiastic or resistant or simply disinterested. Persuasive writing must be well organized, but it must also hook the reader, and then keep him or her engaged with creative and authentic word choice
Smart is something you become not something you are
Something old something new poem
The wind yells while blowing
Adjective language feature
With symbolism authors use concrete objects to represent
Something concrete that represents something abstract
It tells how something works or why something happens
When something represents something else
Pattern of development
Anne elliot persuasion
Kairos persuasion
Source message and channel factors
Tools of persuasion
Persuasive techniques in writing
Rational persuasion
The art and craft of persuasion
Persuasion process
Persuasion pattern
Writing to persuade
What is persuasion theory
Central route to persuasion
Gass and seiter model
Three modes of persuasion
Rational persuasion
Yale attitude change approach to persuasion
Indirect persuasion
Appeals in persuasive writing
Persuasive communication