POWER OF PERSUASION Link WHAT IS PERSUASION guiding

WHAT IS PERSUASION? guiding yourself or someone else toward the adoption of an idea,

ETHOS (APPEALS TO AUTHORITY/EXPERT) To persuade by using the credibility or trustworthiness of the

PATHOS (APPEALS TO EMOTION) To persuade by appealing to reader’s/ audiences’ emotions “I Have

LOGOS (APPEALS TO LOGIC) To persuade by use of logic and reasoning; argument made

MORE EXAMPLES Commercial 1 Commercial 2 Commercial 3 Commercial 4

RHETORICAL DEVICES Usage of language to convey meaning or to persuade

REPETITION Uses repeating ideas, ideas phrases, phrases or words for emphasis or reinforcement i.

PARALLEL STRUCTURE the repetition of a chosen grammatical form within a sentence Also known

PARALLEL STRUCTURE Series of Words She wanted three things: money, power, and security. Infinitives

PARALLEL STRUCTURE Not parallel Mary likes hiking, swimming, and to ride a bicycle. Parallel

RHETORICAL QUESTION A question that is asked in order to make a point without

RHETORICAL DEVICES Anecdote: a short story that makes a point; usually told at the

Slides: 27

Download presentation

POWER OF PERSUASION Link

WHAT IS PERSUASION? guiding yourself or someone else toward the adoption of an idea, idea attitude, attitude or action 3 types of persuasive appeals: Ethos-Appeals to authority/expert Pathos-Appeals to emotion Logos-Appeals to logic/common sense

ETHOS (APPEALS TO AUTHORITY/EXPERT) To persuade by using the credibility or trustworthiness of the author/speaker 3 part test: Good sense Good moral character Goodwill

PATHOS (APPEALS TO EMOTION) To persuade by appealing to reader’s/ audiences’ emotions “I Have a Dream” speech –Martin Luthor King, Jr. Jim Jones- Jonestown Massacre Persuaded 900 followers to commit suicide

VOTING AD Mayonnaise Medical Ad

LOGOS (APPEALS TO LOGIC) To persuade by use of logic and reasoning; argument made by presenting facts, statistics, or examples i. e. “Subscribing to On. Star service for your car is better than carrying a cell phone because a cell phone can’t call automatically call for help if you are injured. ”

MORE EXAMPLES Commercial 1 Commercial 2 Commercial 3 Commercial 4

WHAT TYPE OF APPEAL?

RHETORICAL DEVICES Usage of language to convey meaning or to persuade

REPETITION Uses repeating ideas, ideas phrases, phrases or words for emphasis or reinforcement i. e. - I want you to vote for equality, I want you to vote for freedom, I want you to vote for me!! i. e. - “I have a dream” speech

PARALLEL STRUCTURE the repetition of a chosen grammatical form within a sentence Also known as parallelism Repeated grammatical forms series of words infinitives prepositional phrases clauses

PARALLEL STRUCTURE Series of Words She wanted three things: money, power, and security. Infinitives There was no opportunity to do my taxes or to request an extension. Prepositional Phrase He found cleaning supplies in the closet, under the sink, but not in the garage. Clauses The company doesn’t care about who you are or how you got there.

PARALLEL STRUCTURE Not parallel Mary likes hiking, swimming, and to ride a bicycle. Parallel Mary likes hiking, swimming, and riding a bicycle. Not parallel The production manager was asked to write his report quickly, accurately, and in a detailed manner. Parallel The production manager was asked to write his report quickly, accurately, and thoroughly.

RHETORICAL QUESTIONS

RHETORICAL QUESTION A question that is asked in order to make a point without the expectation of an answer i. e. Cara was amazed at the support for the rally. She yelled into the microphone, “Why do the rich people have to pay less taxes than the poor? ”

RHETORICAL DEVICES Anecdote: a short story that makes a point; usually told at the beginning of a speech; provides an example Call to Action: lets the audience know exactly what you want them to do; usually at the end of a speech i. e. We should go out and support our local businesses on Saturday.

EXTRA PRACTICE

Dove Ad