Persuasion UNDERSTANDING THE ELEMENTS OF PERSUASION What is
- Slides: 61
Persuasion UNDERSTANDING THE ELEMENTS OF PERSUASION
What is rhetoric? Rhetoric is the art of ruling the minds of men. Plato
The Elements of Persuasion · The basics of classical argument are three types of appeals. · Aristotle held that there were three ways to go about persuading an audience regarding a point. · These three appeals are the appeal to reason (logos), the appeal to the speaker’s character (ethos), and the appeal to the audience’s emotions (pathos).
https: //www. youtube. com/watch? v=gf 81 d 0 YS 58 E
Ethos, Logos, or Pathos?
Ethos, Logos, or Pathos?
Ethos, Logos, or Pathos?
Loaded Words Tend to make a reader or listener feel either positive or negative toward the subject being discussed
Bandwagon Appeal The reader is urged to “jump on the bandwagon” before is it too late. In other words, everyone else is doing or has already done whatever it is the writer wants the reader to do.
https: //www. youtube. com/watch? v=6 d. QRCOEe. Ha Y
Testimonial Quotation by an expert or authority on the subject being discussed
https: //www. youtube. com/watch? v=MPI 9 Jzgdk_g &safe=active https: //www. youtube. com/watch? v=uu. Wfm 1 s 7 a. BI
Plain-Folks Appeal Average looking people using their product and having a wonderful time
https: //www. youtube. com/watch? v=NE_c. VKc_pn 4 https: //www. youtube. com/watch? v=dq. CKQo. OVUfo
Snob Appeal Glamorous, well-dressed people using products, implying that your life will be more glamorous and exciting if you buy the products that these beautiful people are using
https: //www. youtube. com/watch? v=ow. Gyk. Vbfg. UE &safe=active
Repetition Allows a writer or speaker to hammer home an idea, image, or relationship, to force the reader or listener to pay attention
https: //www. youtube. com/watch? v=6 c. Mj. LXNTs-0 https: //www. youtube. com/watch? v=UOGTs. KLZof. A &list=PLCCBFCEA 8309982 A 8&index=3
Props or Objects Use of a visual aid to evoke strong or subtle emotion to support from the audience
Hyperbole An extreme exaggeration used to make a point. It is like the opposite of “understatement. ” It is from a Greek word meaning “excess. ”
Hyperbole https: //www. youtube. com/watch? v=r. Uz. Scx 6_l. Wg& safe=active
Rhetorical Question Asking a question with no intended answer:
https: //www. youtube. com/watch? v=Dtp_mq 2 f. O 24 &safe=active https: //www. youtube. com/watch? v=sdgd. VVu. Hax. I &safe=active
Stereotype A hasty generalization that states all members of a particular group share certain qualities or characteristics
Post Hoc Ergo Proctor Hoc Occurs when one event is said to be the cause of another just because the two events happened in sequence. You cannot assume that an event caused whatever happened afterward.
http: //www. mandm. org. nz/2011/03/fallacy-friday- the-fallacy-of-false-cause-post-hoc-ergo-propterhoc. html https: //www. youtube. com/watch? v=v. RJUv. FG 8 gb. E &safe=active
Ad hominem Claim or argument is rejected on the basis of some irrelevant fact about the author of or the person presenting the claim or argument
https: //www. youtube. com/watch? v=FD 50 OTR 3 ar. Y &safe=active https: //www. youtube. com/watch? v=IVFK 8 s. Vd. JNg &safe=active
Red herring An irrelevant topic is presented in order to divert attention from the original issue. The basic idea is to “win” an argument by leading attention away from the argument to another topic.
https: //www. youtube. com/watch? v=Mo 9 wqm. Vlul. M
False Authority logical fallacy in which the writer uses the assumption that an expert in one field is also an expert in another
Slippery Slope logical fallacy in which the writer makes the assumption that if one thing is allowed, it will be the first step in a downward spiral
https: //www. youtube. com/watch? v=GWc. UY 9 tm 01 I
Guilt by Association logical fallacy in which the writer uses an unfair attempt to make someone responsible for the beliefs or actions of others
Begging the Question logical fallacy in which the writer presents an assertion that simply restates the point just made
https: //www. youtube. com/watch? v=J 2 wj 4 Lk 07 RE
- Elements of argumentative writing
- Logos in speech
- Motion economy
- Thơ thất ngôn tứ tuyệt đường luật
- Hổ sinh sản vào mùa nào
- Thế nào là hệ số cao nhất
- Diễn thế sinh thái là
- Vẽ hình chiếu vuông góc của vật thể sau
- Ng-html
- Làm thế nào để 102-1=99
- Thế nào là mạng điện lắp đặt kiểu nổi
- Lời thề hippocrates
- đại từ thay thế
- Vẽ hình chiếu đứng bằng cạnh của vật thể
- Thang điểm glasgow
- Quá trình desamine hóa có thể tạo ra
- Khi nào hổ mẹ dạy hổ con săn mồi
- Các châu lục và đại dương trên thế giới
- Dot
- Nguyên nhân của sự mỏi cơ sinh 8
- Bổ thể
- độ dài liên kết
- Thiếu nhi thế giới liên hoan
- Hát lên người ơi
- điện thế nghỉ
- Phối cảnh
- Một số thể thơ truyền thống
- Sơ đồ cơ thể người
- Cong thức tính động năng
- Thế nào là số nguyên tố
- đặc điểm cơ thể của người tối cổ
- Tỉ lệ cơ thể trẻ em
- Các châu lục và đại dương trên thế giới
- ưu thế lai là gì
- Môn thể thao bắt đầu bằng từ đua
- Tư thế ngồi viết
- Thẻ vin
- Hát kết hợp bộ gõ cơ thể
- Cái miệng xinh xinh thế chỉ nói điều hay thôi
- Mật thư anh em như thể tay chân
- Từ ngữ thể hiện lòng nhân hậu
- Trời xanh đây là của chúng ta thể thơ
- Tư thế ngồi viết
- V cc cc
- Voi kéo gỗ như thế nào
- What are elements of a folktale
- Hydrosulfuric acid
- Http //elements.wlonk.com/elements table.htm
- What are elements of drama
- Setting of folktales
- Oracle landed cost management
- Rhetorical devices
- Description
- Peripheral route persuasion
- Yale attitude change approach
- Source message and channel factors
- Rational persuasion
- Indirect satire
- Appeal persuasive technique
- The art and craft of persuasion
- Persuasion social influence and compliance gaining
- The true cost your phone