THE MEDIAS INFLUENCE ON YOUTH TODAY TV Advertising

THE MEDIA’S INFLUENCE ON YOUTH TODAY

TV & Advertising Quiz 1. If you watch TV for four hours straight (no breaks, no leaving to grab a snack), approximately how many ads would you see? A. B. C. D. 20 50 100 500

2. The average amount of time per week that American kids ages 2 to 17 spend watching television is… A. 7 hours B. 10 hours C. 12 hours D. 19 hours

3. Which of the following are tactics used in the media to make people appear more perfect than they are in real life? A. Body doubles B. Airbrushing and computer graphics C. Professional make-up artists D. All of the above

4. There is no doubt that most fashion models are thin. If an average woman is 5 feet 4 inches tall and weighs 140 pounds, what is the average height and weight of a model? A. 5 feet 4 inches tall, 130 pounds B. 5 feet 6 inches tall, 130 pounds C. 5 feet 11 inches tall, 117 pounds D. 5 feet 11 inches tall, 108 pounds

TV Advertising Facts Young People view more than 40, 000 ads per year on TV alone. By 18, a U. S youth will have seen 20, 000 simulated murders & 200, 000 acts of violence The average U. S. youth watches television 25 hours per week The top 10 TV shows for teenagers: The Secret Life of an American Teenager Family Guy Degrassi Gossip Girls Drake & Josh South Park Friends The Office Zoey 101 Full House

An Actual Ad Ran during the Flinstones 1960 -1966 Were they targeting youth even back then? http: //www. youtube. com/watch? v=ntrs. MAl. IQWA

TV & Violence Television violence can lead to imitation Children often behave differently after they’ve been watching violent programs on TV. They are more likely to strike out at playmates, argue, disobey authority, and are less willing to wait for things Media violence may cause aggressive and antisocial behavior, desensitize viewers to future violence, & increase perceptions that they are living in a “mean & dangerous world. ” “Not every child who watches a lot of violence or plays a lot of violent games will grow up to be violent…but, just as every cigarette increases the chance that someday you will get lung cancer, every exposure to violence increases the chances that someday a child will behave more violently than they otherwise would. ” ~Ibid

Print Media More than 160 magazines are now targeted at youth Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines adults do in their magazines

Tobacco manufacturers spend $11. 2 billion per year and alcohol manufacturers spend $5. 7 billion per year to entice young people to “just say yes”

If you smoke, you can get married and be happy? ? ?

Wayne Mc. Laren, American actor, became famous worldwide as "Marlboro Man" on cigarette ads. His lung cancer was diagnosed at age 49. He died in 1992, aged 51. Before his death he fought to ban of tobacco advertisements.

Another Target Aimed Toward Youth Joe Camel, Spokesperson…or shall we say animal…until 1998’ If you smoke this cigarette, you can be this cool.

Cartoon Characters Banned… …but, we now have candy-flavored cigarettes…hhhmmm!

“Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens … The smoking patterns of teenagers are particularly important to Philip Morris. ” - (1981 Philip Morris internal document)

More Ads Aimed at Youth

Instead of this…

Maybe it should look like this…

or, instead of….

We can use….

This….

or

Real Ads…

The Internet Nearly 96% of children ages 9 -17 have used socialnetworking sites 58% of teens post information about where they live online… 1 in 10 teens post their cell phone on-line 69% of teens regularly receive messages from people they don’t know & most do NOT tell a trusted adult What you need to know: Sexual relationships between adults & youth are criminal It is dangerous to explore curiosity about sex online, especially when talking with strangers There are people online that try to groom & seduce youth

Movies, Music, & Celebrities By age 18, a U. S. youth will have seen 16, 000 simulated murders and 200, 000 acts of violence Teen movies often portray risky behaviors as cool. Reckless driving Dangerous stunts Casual sex Drug, alcohol, tobacco use Disrespectful behaviors Casual violence

Music + Teens Study 522 girls between the ages of 14 -18 from nonurban, lower socio-economic neighborhoods were asked to view “gangsta” rap music videos for at least 14 hours per week over the course of one year. Here are the findings: The girls were ¯Three times more likely to hit a teacher ¯Over 2. 5 times more likely to get arrested ¯Twice as likely to have multiple sexual partners ¯ 1. 5 times more likely to get an STD, use alcohol or drugs.

Influences on Youth

Britney Spears & Co.

Jessica Simpson

Amy Winehouse

Lindsey Lohan

Josh Hamilton http: //www. youtube. com/watch? v=3 W 83 o. P hg. Yso Brian Welch http: //www. youtube. com/watch? v=D 5 H 2 IDo 0 f. IA

Who Dat Is? High school dropout History of family violence, drug-use, prejudice and legal issues Glorified drugs and violence publicly Sent to prison for assaulting and battering a former employee Shot 5 times during a robbery Found guilty of sexually assaulting a female 120 days in jail for probation violations

Several encounters w/ police officers due to public confrontations Hit by 4 bullets which led to respiratory failure and cardiopulmonary arrest which ultimately led to death at 25 years of age. By twenty years of age this person: had been arrested eight times was the subject of two wrongful-death lawsuits involving a six-year-old boy who was killed after getting caught in gang-war crossfire between his/her gang and a rival group A police officer

Quotes by… “My major thing growing up was I couldn't fit in. ” “The addict in _____ is dead. The excuse maker in _____ is dead. The Vengeful _____ is dead. The _____ that would stand by and let dishonorable things happen is dead. God let me live for me to do something extremely extraordinary, and that's what I have to do. ” “My only fear of death is coming back to the streets reincarnated. ”

Tupac Shakur 6/16/71 -9/13/96 “If we really are saying that rap is an art form, then we got to be more responsible for our lyrics. If you see everybody dying because of what you are saying, it don’t matter that you didn’t make them die, it just matters that you didn’t save them”

Celebrities that have been in Rehab Robin Williams Robert Downey, Jr. Eminem Ben Affleck Nick Carter Keith Richards Joaquin Phoenix Elton John Kurt Cobain Courtney Love Kelly Osborne Chevy Chase Randy Moss Naomi Campbell Patrick Swayze Haley Joel Osment Anna Nicole Smith Ozzy Ozborne Jenna Bush Mel Gibson Matthew Perry Charlie Sheen Kate Moss Ray Charles Johnny Depp Britney Spears Drew Barrymore Prince Harry Martin Lawrence Lindsey Lohan Alice Cooper Demi Moore Nicole Richie OJ Simpson Mike Tyson Joe Nameth

Who are our Influences? http: //www. youtube. com/watch? v=t. R Dzy. T 3 ogj. E&feature=related

Body Image National Institute on Media & the Family Surveys say: 40% of 9 -10 year olds have tried to lose weight 10 year old girls AND boys told researchers they were dissatisfied with their bodies after watching a Brittany Spears music video or an episode of Friends. The amount of time an adolescent watches soaps, movies, and music videos is associated with their degree of body satisfaction and desire to be thin At age 13, 53% of girls are “unhappy with their bodies. ” By 17, it grows to 78%.

Appearance Body Image & Advertizing found: By 17 years old, girls see over 250, 000 commercial messages through the media: 9% have a direct message about 50% magazine ads & 56% TV ads use beauty to make their product more appealing Exposure to idealized body images lowers a woman’s satisfaction with their own appearance 75% of “normal” weight girls see themselves as overweight Today’s fashion model weighs 23% less than average women 7% women ages 18 -34 have a 7% chance of being thin as a catwalk model & 1% chance of being as thin as a supermodel The diet industry makes about $33 billion each year

Boys & Body Image As the media raises the standard & idealizes wellbuilt men, many men are becoming more insecure about their body appearance. Increased muscularity in action figures = unrealistic view of “normal” Obsessive weight training Use of anabolic steroids More dietary supplements 90% of teens with eating disorders are girls, but boys are less likely to acknowledge this issue. Boys, 9 -14, are 65% more likely to turn to smoking

Reality vs. Media Kristen Stewart

Jennifer Hudson

Tyra Banks

Miley Cyrus

Beyonce

Rhianna

Oprah Winfrey

50 Cent

What is Real Beauty? http: //www. dove. us/#/features/videos/default. aspx[cp-documentid=8354359]/