Trade Union Communications The Purpose of Trade Union

Trade Union Communications

The Purpose of Trade Union Communications

The Purpose of Trade Union Communications • Strategic

The Purpose of Trade Union Communications • Strategic – Reduced working time, safeguarding social security, improving the image of unions

The Purpose of Trade Union Communications • Strategic – Reduced working time, safeguarding social security, improving the image of unions, • Tactical

The Purpose of Trade Union Communications • Strategic – Reduced working time, safeguarding social security, improving the image of unions, • Tactical – Union elections, trade unions activities, strikes

The Purpose of Trade Union Communications • Strategic – Reduced working time, safeguarding social security, improving the image of unions, • Tactical – Union elections, trade unions activities, strikes • Organizational Priorities

The Purpose of Trade Union Communications • Strategic – Reduced working time, safeguarding social security, improving the image of unions • Tactical – Union elections, trade unions activities, strikes • Organizational Priorities – Organizing more members, organizing in new sectors

Communication Basics

Communication Basics • People get most of their views from the groups they are part of.

Communication Basics • People do not necessarily have the arguments to back up their views.

Communication Basics • Authority figures and group leaders provide orientations and views.

Communication Basics • Any information gets accepted processed. and

Communication Basics • People are bombarded by millions of messages a day.

Planning A Communications Program

Planning A Communications Program • Define target groups

Planning A Communications Program • Define target groups • Develop concise themes and messages

Planning A Communications Program • Define target groups • Develop concise themes and messages • Decide on form of communication

Planning A Communications Program • • Define target groups Develop concise themes and messages Decide on form of communication Find people to create and implement the campaign

Planning A Communications Program • • Define target groups Develop concise themes and messages Decide on form of communication Find people to create and implement the campaign • Devise a budget

Implementing a Communications Program

Implementing a Communications Program • 1. Design Phase

Implementing a Communications Program • 1. Design Phase • 2. Create the material

Implementing a Communications Program • 1. Design Phase • 2. Create the material • 3. Produce the material

Implementing a Communications Program • • 1. Design Phase 2. Create the material 3. Produce the material 4. Distribute the material

Implementing a Communications Program • • • 1. Design Phase 2. Create the material 3. Produce the material 4. Distribute the material 5. Evaluate the campaign

Implementing a Communications Program • • • 1. Design Phase 2. Create the material 3. Produce the material 4. Distribute the material 5. Evaluate the campaign 6. Alter materials, target audience, or messages according to the evaluation

Activist Writing

Activist Writing • Recognise the PANIC moment

Activist Writing • Recognise the PANIC moment • Create brainstorming lists

Activist Writing • Recognise the PANIC moment • Create brainstorming lists • Number the points

Activist Writing • • Recognise the PANIC moment Create brainstorming lists Number the points Re-order the list

Activist Writing • • • Recognise the PANIC moment Create brainstorming lists Number the points Re-order the list Choose a few major points

Activist Writing • • • Recognise the PANIC moment Create brainstorming lists Number the points Re-order the list Choose a few major points List secondary points under major points

Activist Writing • Create a draft

Activist Writing • Create a draft • Write from the general to the specific

Activist Writing • Create a draft • Write from the general to the specific • Tell your readers what you are going to tell them

Activist Writing • Create a draft • Write from the general to the specific • Tell your readers what you are going to tell them • Write one paragraph per major point

Activist Writing • Create a draft • Write from the general to the specific • Tell your readers what you are going to tell them • Write one paragraph per major point • Connect paragraphs with connectors: However, But, And

Activist Writing • Put people words in your writing.

Activist Writing • Put people words in your writing. • Don’t use jargon

Activist Writing • Put people words in your writing. • Don’t use jargon • Spell out all acronyms the first time.

Activist Writing • • Put people words in your writing. Don’t use jargon Spell out all acronyms the first time. RE-WRITE!

Communicate!