Toppings and Icings Training Guide Market Component 2007

Toppings and Icings Training Guide Market Component 2007 ** Confidential **

Market Background – (USA, Toppings) • Market Size (category) – Total sales in $US: – Total Volume: $278 M / year 20 M / year – Total Growth Rate %: <1% / year ** Confidential **

Market Background - (USA, Toppings) • Market Shares of top players in category Rank • Company % Mkt Share 1 Dean (Aerosol) 36% 2 Rich Products 19% 3 Instantwhip 4% 3 All others 41% RPC’s top seller product codes in category Rank Product (brand, description, PC) % of total RPC sales in category 1 Rich’s Original On Top 16 oz, PC 02559 46% 2 Rich’s Whip Topping 32 oz (Blue Can), PC 06576 13% 3 Rich’s Sugar Free On Top 16 oz, PC 02090 5% 4 Sysco Bag Topping 16 oz 5% ** Confidential **

Market Background - (USA, Toppings) • Typical requirements of customers in this category in terms of… – PRODUCT SENSORY: Customers prefer a topping that is sweet, with light texture, and white in color. – KEY PRODUCT PERFORMANCE ATTRIBUTES: The key performance characteristic for a non-dairy topping is stability. Once whipped and dispensed on an application, it should hold for up to several days, or go through freeze thaw (for use later) – SERVICES (Marketing, Technical support, Finance…) The majority of toppings are sold to Foodservice customers for use as a garnish for desserts. The Value of the Dollop research shows customers that improving visual appeal will allow them to charge more for a menu item. ** Confidential **

USA – Keys to Success – Whip Topping Basic Facts • Product format: 12 x 32 oz composite can, frozen • Shelf-life: 365 frozen, 14 refrig. • Production location: Arlington & Claremont, USA Product Features (facts) - Sweetened with High Fructose Corn Syrup - Protein-free - Dairy-free - Incorporates a lot of air / high overrun 4: 1 - High stability (rosette time) Product Benefits (i. e. valued by this market) - Flexibility: Lack of protein allows it to be mixed with many ingredients, including acids - Light texture: High overrun and smooth texture with no aftertaste is appreciated by customers - Good value: Long shelf-life, high overrun and stable price is valued by the foodservice market. • Launch year: 1945 Target Audience: • Primary audience: Foodservice (all levels of customers) • Secondary audience: Other variations of formula sold to industrial customers ** Confidential **

USA – Keys to Success – Whip Topping How we win and make money with this product / brand in this market: • Product Differentiation? The point of differentiation is the fact that Rich’s Whip Topping is protein-free and dairy-free. • Pricing strategy? Rich’s Whip Topping is priced on par with dairy cream. Key selling strategy is to sell on the value, ie. higher overrun, longer shelf-life, consistent taste, freeze thaw stable, protein free. • Distribution? Available nationally through the majority of Foodservice distributors. • Programs? Dessert Times and Dessert Sampling program ** Confidential **

USA – Keys to Success – Whip Topping “Dessert Times” newsletter • Published six times annually • Explains how to make desserts • Includes desserts selling tips. • 10, 000 + Requested Subscribers – Versatility, Merchandising, & Trends – Cross RPC Categories • …. Balance to Brokers ** Confidential **

USA – Keys to Success – On Top Basic Facts • Product format: 12 x 16 oz & 15 x 8 oz, plastic pastry bag, frozen • Shelf-life: 365 frozen, 14 refrig. • Production location: Arlington & Niles, USA Product Features (facts) - Uses an oil with low melting point - Pre-whipped product - Will be stable for long periods after dispensed - Must be held refrigerated Product Benefits (i. e. valued by this market) - Convenience: Ready-to-use product in convenient pastry bag with decorator tip - Stability: Key feature is the ability to hold it’s peak over a long period of time - Yield: Almost 100% yield vs 80% for aerosol topping. • Launch year: 1987 Target Audience: • Primary audience: Foodservice • Secondary audience: Some bakery. ** Confidential **

USA – Keys to Success – On Top How we win and make money with this product / brand in this market: • Product Differentiation? Key product feature is that it is a ready-to-use product in a pastry bag with a built-in pastry tip. • Pricing strategy? Priced on par with aerosol toppings • Distribution? Distributed nationally through foodservice distributors. . • Programs? “Value of the Dollop” is focused on showing operators that garnishing desserts and beverages can allow them to increase their sell price and margins. ** Confidential **

USA – Keys to Success – On Top “Value of the Dollop” research ** Confidential **

USA – Keys to Success – On Top “Value of the Dollop” research And consumers said: • “More is better. ” • “Bigger is better. ” • “The topping is better proportioned to the drink. ” • “Feel like I’m getting my money’s worth. ” • “Topping adds to the appearance of the drink. ” • “I like more topping. ” ** Confidential **

USA – Keys to Success – Niagara Farms Product Features (facts) - Has dairy component and flavor - Whiter colour - Pre-whipped topping in a pastry bag - Will be stable for long periods after dispensed - Must be held refrigerated Basic Facts • Product format: 12 x 16 oz & 15 x 8 oz, plastic pastry bag, frozen • Shelf-life: 365 frozen, 14 refrig. • Production location: Arlington & Niles, USA Product Benefits (i. e. valued by this market) - Flavor: Dairy flavor appeals to dairy “snobs” - Convenience: pre-whipped in a pastry bag with decorator tip, offers easy to use functional packaging - Yield: Almost 100% yield vs 80% for aerosol topping. Target Audience: • Launch year: 2003 • Primary audience: Food Service (mid to upscale) ** Confidential **

USA – Keys to Success – Niagara Farms How we win and make money with this product / brand in this market: • Product Differentiation? The biggest difference between Niagara Farms and other toppings is the dairy component. Allows customer to make certain “made with dairy” claims on the finished product. • Pricing strategy? Pricing strategy is to be 10 -20% higher than On Top. • Distribution? Available nationally through major distributors. National account focus. • Programs? “Value of the Dollop” is focused on showing operators that garnishing desserts and beverages can allow them to increase their sell price and margins. ** Confidential **

USA – Keys to Success – WT Base Product Features (facts) - Low amount of sweetener - Uses an oil with low melting point - Little flavor / slight vanilla - Concentrated product allows the introduction of other liquids, including fruit juices and milk Basic Facts • Product format: 12 x 2 lbs & 6 x 6. 5 lbs purepak, 30 Lbs pail, frozen • Shelf-life: 365 frozen, 14 refrig. • Production location: Arlington & Niles & Claremont, USA • Launch year: 1950 s Product Benefits (i. e. valued by this market) - Flexibility: Concentrated and neutral taste allows customers to incorporate their own ingredients - Protein Free: Allows for the addition of acidic ingredients without curdling - Good value: Concentrated format allows for lower cost. Can also be used as a dairy extender and stabilizer. Target Audience: • Primary audience: Industrial • Secondary audience: Foodservice ** Confidential **

USA – Keys to Success – WT Base How we win and make money with this product / brand in this market: • Product Differentiation? Whip Topping Base is a concentrated format which allows for the incorporation of other liquids and ingredients. It’s neutral flavour helps the product take on the taste profile of the added ingredients or flavours. • Pricing strategy? Priced 5 -10% higher than Ready to Whip toppings • Distribution? National distribution through Rich’s distributor network and also direct sales to industrial customers • Programs? Industrial focus ** Confidential **

China – Keys to Success – Gold Label How we win and make money with this product / brand in this market: • Product Differentiation? - GL provides the overall best quality in terms of organoleptic property and functionality - Bundle service with product to provide differentiation • Pricing strategy? Priced 50%-60% above average competitors • Distribution? Use current RPC distributors, product available nationally. • Programs? Key Account program - achieved 11% volume growth in 2006. ** Confidential **

China – Keys to Success – Gold Label Key Account program • 1. KA Management Training • 2. Overseas Bakery Show • 3. Thematic Program • 4. Merchandising Program & Technical Support Materials ** Confidential **

China – Keys to Success – Gold Label 1. KA Management Training • • They need more attention They search for the opportunity for business expansion and growth They need scientific and systematic management methodology They need information and experience from successful companies Objectives • Provide a platform for KA to acquire management skills to meet their growing business needs • Strengthen KA relationship • Build KA loyalty • Attract new KAs Mechanics • Engage management consultants to give 1 day training course on relevant topics with case studies and tools ** Confidential **

China – Keys to Success – Gold Label KA Training – topics examples • • • Theme 1: Chain store operation management Target：General Manager / Shop Manager / Operation Manager / Middle Management Member Outline: - Product / Category management - Sales management - Human management - Stock control Theme 2: Consumer Satisfactory service Target：General Manager / Shop Manager / Middle Management Member Outline: - Why consumer satisfaction? - How to achieve consumer satisfaction - How to deal with consumer complaints Theme 3: Competitive strategy in competitive environment Target：General Manager Outline: - Frame of competitive strategy - Market research & collection of competitor information - Develop competitive plan ** Confidential **

China – Keys to Success – Gold Label 2. Overseas bakery show visit Objectives • Provide opportunity for KA to learn bakery trends • Strengthen KA relationship • Build KA loyalty Mechanics • Well-known overseas trade show • Local bakery visits ** Confidential **

China – Keys to Success – Gold Label 3. Thematic programs Objectives • Drive cake consumption • Build Gold Label consumer brand awareness Mechanism • • • Leverage a theme Several tailor-made cakes match theme Rich’s provides an integrated promotion plan with the support of POSM design & printing, and / or some giveaways. Typical results • Sales increase vs. sales without promotion • KAs understand the benefits of the promotion and are more willing to cooperate ** Confidential **

China – Keys to Success – Gold Label Example: Chinese New Year program Co-branding Package Poster ** Confidential **

China – Keys to Success – Gold Label Greeting Card + Envelope Example: Chinese New Year program ** Confidential **

China – Keys to Success – Gold Label Example: Chinese New Year program Poster for Valentine’s Day ** Confidential **

China – Keys to Success – Gold Label Mother’s Day card ** Confidential **

China – Keys to Success – Gold Label 4. Merchandising Program & Technical Support Materials Packaging Design for KA • Packaging design for Hefei Cai Die Xuan Background – The customer is the leading chain bakery in Anhui province who is keen to upgrading its brand image and is requesting support from Rich’s. Objectives – Leverage our marketing expertise to help them improve their brand image via upgrading their cake package – To build Gold Label brand presence in return for the support ** Confidential **

China – Keys to Success – Gold Label Merchandising Program • Objective: To build the GL brand presence in the bakery channel through co-branding in-store merchandising –Co-branding Light-box –GL exclusive shop sign –GL Icon Light-box ** Confidential **

China – Keys to Success – Gold Label Co-Branding POSM - BJ Wei Duo Mei Consumer Brochure • Used to sponsor consumer cake brochure. In return, they will print Gold Label Icon on each cake page and the RPC introduction on the back page. ** Confidential **

China – Keys to Success – Gold Label Technical Support • Newsletter: – Objective: • Sharing the information with middle-scale or Mom & Pop bakeries to maintain customer relationships. – Main Column: • Company news update • Industry news / info update • New recipes • Domestic & Oversea Industrial Info. Disk sharing with customers: – China Bakery Trade Show brochure – Japan Trade Show Information disk by machinery and ingredients ** Confidential **

China – Keys to Success – Gold Label Technical Support Materials Newsletter ** Confidential ** Industrial Info Disk

China – Keys to Success – Gold Label Technical Support – New Recipe Flyer Snow Lady Soft Ice-cream Cake ** Confidential **

China – Keys to Success – GL Plus Dairy Product Features (facts) • Dairy blend • Average bench stability (rosette time and bowl time) • Average whip window • Vanilla + dairy flavor • Suitable for cake decoration Basic Facts • Product format: • 12 x 907 g, purepack, frozen • Shelf-life: • 365 days frozen, 14 days refrig. • Production location: • Suzhou, China • Launch year: 2004 Product Benefits (i. e. valued by this market) - Convenient: Operator saved from blending dairy topping with NDWT. Achieves good dairy note with good stability. Target Audience: • Primary audience: Retail bakeries – medium to high end • Secondary audience: Food service ** Confidential **

China – Keys to Success – GL Plus Dairy How we win and make money with this product / brand in this market: • Product Differentiation? - GL provides the overall best quality in terms of organoleptic property and functionality - Superior dairy note with good stability - Bundle service with product to provide differentiation • Pricing strategy? Priced 50% - 60% above average competitors • Distribution? Use current RPC distributors, product available nationally. • Programs? KA programs (same as Gold Label). Achieved 52% volume growth in 2006. ** Confidential **

China – Keys to Success – Ling You Product Features (facts) - Vanilla flavour - Poor taste and mouth feel - Good stability at high ambient temperature and high humidity - Dull finish - Suitable for cake decoration Basic Facts • Product format: • 12 x 1000 g, purepack, frozen • Shelf-life: • 365 days frozen, 14 days refrig. Product Benefits (i. e. valued by this market) - Stability: Good stability at high ambient temperature (and at high humidity) - Good value for low price • Production location: • Suzhou, China • Launch year: 2004 Target Audience: • Primary audience: Retail bakeries (low end) • Secondary audience: NA ** Confidential **

China – Keys to Success – Ling You How we win and make money with this product / brand in this market: • Product Differentiation? This product has acceptable stability, low price, and is a quality product manufactured by Rich’s. • Pricing strategy? On par or lower than competitor. Priced about 45% lower than Gold Label. • Distribution? Use current RPC distributors, product available in South China. • Programs? Launch seminars conducted during launch phase only. Currently no program support. Achieved 20% volume growth in 2006. ** Confidential **

China – Keys to Success – Avoset Pn. W Product Features (facts) - Good get-away but poor stability - Off-white color - Suitable for simple cake decoration and western style desserts Basic Facts • Product format: • 12 x 907 g, purepack, frozen • Shelf-life: • 365 days frozen, 14 days refrig. Product Benefits (i. e. valued by this market) - Good flavor and mouth feel: The NDWT that is closest to dairy topping in terms of taste and color. - Light texture: Quick melting in mouth is preferred by local consumers • Production location: • Suzhou, China • Launch year: 1980’s Target Audience: • Primary audience: Retail bakeries (high end) • Secondary audience: Food service ** Confidential **

China – Keys to Success – Avoset Pn. W How we win and make money with this product / brand in this market: • Product Differentiation? Similar sensory attributes to dairy topping • Pricing strategy? Priced around 13% higher than Gold Label • Distribution? Use current RPC distributors, product available nationally. • Programs? KA program to trade up Gold Label / Topping Pride users. Achieved 51% volume growth in 2006. ** Confidential **

China – Keys to Success – On Top Basic Facts • Product format: • 12 x 454 g, Piping bag, frozen • 10 X 250 g, Piping bag, frozen • Shelf-life: 365 days frozen Product Features (facts) - Good stability - No need to whip - 2 pack sizes available Product Benefits (i. e. valued by this market) - Produces good decorations for the end product - Reduced costs vs. aerosol - Less waste vs. aerosol - Good taste • Production location: • Suzhou, China • Launch year: 2002 & 2005 Target Audience: • Primary audience: Chain café and restaurant • Secondary audience: Dessert stores ** Confidential **

China – Keys to Success – On Top How we win and make money with this product / brand in this market: • Product Differentiation? A whipped non-dairy topping, frozen format, thaw and chill condition, and ready to use. • Pricing strategy? Pricing strategy is 30% lower than aerosol • Distribution? Use current RPC distributors, product available nationally • Programs? No special programs run in the market ** Confidential **

China – Keys to Success – Non-Sweet Topping Product Features (facts) - No sucrose, no artificial sweetener - Contains dairy ingredient - Similar solids level to UHT dairy topping but can be frozen - Not suitable for whipping - Suitable for western style dessert Basic Facts • Product format: • 12 x 907 g, purepak, frozen • Shelf-life: • 365 days frozen, 14 days refrig. • Production location: • Suzhou, China Product Benefits (i. e. valued by this market) - Non-sweet: Neutral taste allows Operator to customize the end product to his needs - Acid tolerant: Suitable for desserts with fruit - Good value: Value alternative of dairy topping in China • Launch year: 2006 Target Audience: • Primary audience: Retail bakeries (high end) ** Confidential **

China – Keys to Success – Non-Sweet Topping How we win and make money with this product / brand in this market: • Product Differentiation? Similar applications as dairy topping but at a lower price • Pricing strategy? Priced about 25% lower that dairy topping, about 40% higher than Gold Label. • Distribution? Use current RPC distributors, product available nationally. • Programs? KA programs ** Confidential **

Taiwan – Keys to Success – Non-Sweet Topping Basic Facts • Product format: • 12 x 1000 g, purepak, frozen • Shelf-life: 365 frozen, 14 refrig. • Production location: • Suzhou, China • Launch year: 2006 Product Features (facts) - No sucrose, no artificial sweetener - Contains dairy ingredient - Better performance than dairy cream in Fruit Mousse Cake making - Can be used to blend with other NDWT to have better mouth-feel - The texture is smooth for mousse cake making - Can be used for new kinds of mousse cake making, e. g. Mint, Pomelo, Rose Product Benefits (i. e. valued by this market) - Low cholesterol, is a healthier option - High overrun leads to cost saving for operator - High acid resistance for easy operation Target Audience: • Primary audience: Bakery chains / Bakery manufacturers • Secondary audience: Independent bakery outlets ** Confidential **

Taiwan – Keys to Success – Non-Sweet Topping How we win and make money with this product / brand in this market: • Product Differentiation? Similar applications as dairy topping, but is healthier, low cholesterol product • Pricing strategy? Priced on par with mid to low dairy toppings, e. g. Pritchitts • Distribution? Use current Rich’s distributor, product available nationally. • Programs? • • • Product training workshops: Invite a professional chef to do product demonstration for individual bakery shops Conduct indoor product demonstration: For key bakery chains & industrial bakeries Mousse Cake Program ** Confidential **

Taiwan – Keys to Success – Non-Sweet Topping Mousse Cake Program - Objectives • Increase the chance to succeed in the launch of “Dessert Topping” • Create excitement for bakery chefs to try the new product • Develop a library of new mousse cake recipes • Build a stronger relationship with key bakery chefs • Create unique opportunities for the key bakery chefs • Build stronger customer loyalty by providing application support and new recipes to selective key bakeries throughout Taiwan ** Confidential **

Taiwan – Keys to Success – Non-Sweet Topping Mousse Cake Program - Mechanics • RPC team identified and selected 30 bakery key bakery chefs located in Taipei, Taichung and Kaohsiung (key cities in Taiwan) • “Dessert Topping” as the main ingredient to make four new recipes of mousse cakes • The mousse cake specification: 8 inch round-shape • RPC provide “Dessert Topping” and NTD 4, 000 to each chef • New cakes made and sent to RPC between Aug. and Nov. 30, 2006 along with picture, recipe, and name of cake • Brochure made by RPC with new recipe idea • Brochure presented to key bakery customers to share the new ideas. Key bakery customers include current and potential Dessert Topping customers • Small bakery customers only get the recipes / handling process of new mousse cakes • Large customers get technical support (one on one service) if they prefer to have live cake making demonstration • Specifically chosen chefs travel to other cities / customers to demonstrate their skills and innovative ideas • Rich’s pays consulting fee to chefs who travel to demonstrate new ideas / recipes • All cake recipes and photos become property of RPC and are not returned ** Confidential **

Taiwan – Keys to Success – Non-Sweet Topping Program’s benefits to Rich’s: • Loyalty - Build up a loyal team of chefs who are actively engaged with RPC • Expert Panel Recommendation - Respected group of chefs that proactively support and recommend RPC to other peers and customers • Reduce Fixed Overhead - Reduce the burden and need to hire RPC full time chefs • Active Engagement - Pool of chefs to help RPC test products in development and launch new products in the future • Immediate Sales - Sales volume of new products launched through this program ** Confidential **

Taiwan – Keys to Success – Non-Sweet Topping Program’s benefits to Customer: • • • Receive lots of information and new recipes for developing new products Technical support from Rich’s Create and showcase trends (ie: low cholesterol, organic products) Program’s benefits to Chefs: • • • Improve their own reputation Engaged with Rich’s, a good reputable global company Greater awareness of the market and trends Information / recipes exchange among the elite group of chefs Opportunity to travel Extra $$$ ** Confidential **

Market Background – (Korea, Toppings) • Market Size (category) – Total sales in $US: – Total Volume: – Total Growth Rate %: $40 M / year 1. 4 M cases / year -4% / year Dairy: +3. 7% , Non-Dairy: -7. 7% (’ 06 vs’ 07) • Market Segmentation by sales channels (for category) Sales channel % of total market % of RPC sales Retail bakeries 55% 86% In-store bakeries 14% 7% Food service 6% 7% Industrial 20% 0% Others 0% 0% 100% Total ** Confidential **

Market Background - (Korea, Toppings) • Market Shares of top players in category Rank Company % Mkt Share 1 Maeil milk company 41% 2 RPC Korea 29% 3 Lotte Samkang company 9% 3 All others 21% • RPC’s top seller product codes in category Rank Product (brand, description, PC) % of total RPC sales in category 1 RPC Gold Label 907 g (PC 49224) 77% 2 RPC Pour n Whip Blue 907 g (PC 03350) 13% 3 RPC Pour n Whip Red 907 g (PC 31589) 6% 4 RPC Avoset Dairy 500 ml (PC 00108) 1% ** Confidential **

Market Background - (Korea, Toppings) • Typical requirements of customers in this category in terms of… – PRODUCT SENSORY: In the T&I category, customers usually prefer products that are fairly sweet, that have no distinctive flavors and no artificial flavors. They expect toppings to be of toned-down colors, such as ivory. – KEY PRODUCT PERFORMANCE ATTRIBUTES: In this category, customers are mostly expecting T&Is to have high stability and overrun (table stakes). They want products that provide ease of use and good shelf-life on a cake. – SERVICES (Marketing, Technical support, Finance…) ISB customers expect coop marketing programs for special days throughout the year. They also want to get technical support and access to information on industry trends. For the Retail bakery distributors, the expectation is mostly around on-time deliveries and they prefer volume promotion to marketing material support. ** Confidential **

Korea – Keys to Success – Gold Label Product Features (facts) - High speed whipping - Suitable for cake decoration and dessert topping - Good stability once whipped and on a cake - Ease of use - High overrun - White color, smooth mouth feel Basic Facts • Product format: 12 x 907 g, purepack, frozen • Shelf-life: 365 frozen, 14 refrig. • Production location: Suzhou, China Product Benefits (i. e. valued by this market) - Stability: Decorated cakes will look good longer - Long shelf-life : Minimizes spoilage - Good value: Reduces Operator costs due to high overrun and tolerance to high speed whipping compared to competitors. • Launch year: 1996 Target Audience: • Primary audience: Retail bakery • Secondary audience: ISB, some food service ** Confidential **

Korea – Keys to Success – Gold Label How we win and make money with this product / brand in this market: • Product Differentiation? Product has built a strong brand awareness by providing some of the best quality of NDWT and a unique set of combined features versus competitors in this category: high overrun, good stability on the bench, smoother mouth feel and neutral flavor profile. • Pricing strategy? Pricing strategy is 10 - 15% above average competitor and is the highest priced product in the Korean NDWT Korea market. • Distribution? Use current RPC distributors (around 200), product available nationally and have inland transportation to each customer. Delivery service is stable and frequent. • Programs? Last year, we had two volume promotions for Gold label. This year, we have prepared a nationwide seminar program expected to build up promotions and to increase product consumption. The programs will provide diverse applications and cake decoration trends. They are targeted for May (Parent’s day, Teacher’s day) and November (Christmas day). ** Confidential **

Market Background – (India, Total ND) • Market Size (Total ND category) Total T&I Market* (including Dairy & Others) – Total sales of NDWT : ~ $US 13 M. – Total Volume NDWT : 6, 400 tons – Total Growth Rate %: 15% • Market Segmentation by sales channels (for Total ND category) Sales channel * Total Estimated T&I Market = 32, 000 tons % of total market % of RPC sales Mom ‘n Pop 60% 58% Bakery Chains 9% 7% Five-Stars Hotels 10% 11% Food Service - Independent Restaurants 15% 18% Coffee Parlors 5% 4% Flight Kitchen 1% 2% ** Confidential **

Market Background – (India, Total ND) • Market Shares of top players in category Rank • Company % Mkt Share 1 Rich Products 65% 2 Shine road (China) 9% 3 Frollik (India) 6% 4 Merrywhip (India) 5% 5 Puratos (Belgium) 4% RPC’s top seller product codes in category Rank Product (brand, description, PC) % of total RPC sales in category 1 Rich’s Whip topping 2 kg, PC - 02122 99% 2 Chocolate Whip Topping 2 kg PC - 04398 1% ** Confidential **

Market Background – (India, Total ND) • Typical requirements of customers in this category in terms of… – PRODUCT SENSORY: • Good taste (no after taste) and consistent flavor, • Smooth texture and light non-oily mouth-feel. – KEY PRODUCT PERFORMANCE ATTRIBUTES: • Convenience (product is easy to work with) • High Stability (tolerates over-whip, overall stability) • Better Yield (high overrun) – SERVICES (Marketing, Technical support, Finance…) • For the Mom & Pop Stores – – They want Demos of New Designs and Recipes to use the product – These customers expect calendar of events for occasions with POS -Valentine’s day, Diwali, Christmas etc • The Food Service segment require New Recipes for desserts , timely delivery of product and Technical service to support their internal processes. ** Confidential **

India – Keys to Success – Choc Topping Rich’s VISION for product Introduce , launch , establish , sustain and build chocolate whip topping as a NEW category in cakes & desserts in order to introduce a new variety of LIGHT CHOCOLATE cakes and pastries in the market and continue the dominance in topping & icing business. ** Confidential **

India – Keys to Success – Choc Topping Why chocolate whip topping • Chocolate cakes are the most popular and Rich’s is not part of it ! • Chocolate cakes sell as much in quantity as all the white cakes combined • Chocolate whip topping is a strategy to enter this market without directly competing with dark chocolate and taking some shares from the chocolate market Market Overview • Market has White cakes at one end and Dark Truffle cakes at other end • The middle level does not exist in most of the cake shops • Reason : Plain white cakes – Pineapple and Black Forrest fetch a low-end price, while Dark Truffle based cakes are priced 15 to 20 % more expensive. • A potential to launch a topping which is reasonably priced and have a chocolate connotation (1: 2 mixture of chocolate and RWT). Product positioning • A exclusive product that provides opportunity to introduce a whole new range of cakes and dessert using CWT. • It is not chocolate truffle , Nor does this product attempts to replace chocolate truffle ** Confidential **

India – Keys to Success – Chocolate Topping Product Features (facts) Basic Facts • Product format: 6 x 2000 g, purepak, frozen • Shelf-life: 12 months frozen, 15 days refrigerated. • Production location: PUNE, India - Appearance and taste similar to chocolate truffle added into whipped RWT in 1: 2 ratio. - Homogenous, smooth appearance - Overrun minimum of 275% Product Benefits (i. e. valued by this market) - Flexibility: Light chocolate taste allows Operator to customize the end-product to his needs -Consistent- Same taste and same color in all batches -Consumer satisfaction: Light texture and quick melting in mouth is preferred by local consumers - Good value: Reduces Operator costs due to saving the mixing time and low spoilage on the bench. • Launch year: AUG ’ 06 Target Audience: • Primary audience: MOM & POP STORES, BAKERY CHAINS • Secondary audience: COFFEE PARLOURS, STAR HOTELS. ** Confidential **

India – Keys to Success – Choc Topping • Typical requirements of customers in this category in terms of… – PRODUCT DIFFERENTIATION: • Product differentiates itself from the regular dark chocolate with its unique light chocolate taste, which enables the customers to make a totally new range of chocolate topping cakes. It is not competing with chocolate truffle. • The product offers high overrun 275%, good stability on the bench, • Product is consistent and has no after-taste. – PRICING STRATEGY: • Pricing strategy is 15%-20% above price of Rich’s Whip topping. – DISTRIBUTION: • Current RPC distributors, product available nationally. – PROGRAMS: • Culinary Demos: Demos of new cake designs and dessert recipes in every market. • The activity was supported by in-store posters and product brochures. • In-shop Festivals promotions : Diwali , Christmas & New year’ 06. ** Confidential **

India – Keys to Success – Choc Topping Marketing Support Material ** Confidential **

India – Keys to Success – Choc Topping Marketing Support Material Diwali festival POS Valentine POS ** Confidential **

Market Background – (Mexico, Toppings) • Market Size (category) – Total sales in $US: – Total Volume: – Total Growth Rate %: $6 M / year 223, 000 cases / year 6. 75% / year • Market Segmentation by sales channels (for category) Sales channel % of total market % of RPC sales Independent Market 30% 61% In-store bakeries 60% 32% Food service 10% 7% Industrial 0% 0% Others 0% <1% 100% Total ** Confidential **

Market Background - (Mexico, Toppings) • Market Shares of top players in category Rank • Company % Mkt Share 1 Productos Rich 36% 2 Chantilly 28% 3 Instant Whip 25% 4 Others 10% RPC’s top seller product codes in category Rank Product (brand, description, PC) % of total RPC sales in category 1 32352 – Grand American™ Whip Topping Classic (Gallon) 62% 2 62768 - Grand American™ Whip Topping Prestige (Gallon) 26% 3 32440 - Grand American™ Whip Topping Classic (Quart) 9% 4 62812 - Grand American™ Whip Topping Prestige (Quart) 3% ** Confidential **

Market Background – (Mexico, Total T&I) • Typical requirements of customers in this category in terms of… – PRODUCT SENSORY: • • • Sweet profile Intense flavor (vanilla, chocolate or dairy like “Sabor Nata”) Intense aroma No after-taste Slightly yellow color Smooth and creamy texture – KEY PRODUCT PERFORMANCE ATTRIBUTES: • • Convenience (easy to use / ready to use) Stability & tolerance High overrun Long shelf-life – SERVICES (Marketing, Technical support, Finance…) • In Store Bakery: customers require Technical support, POP material for each season / program, costing of the programs, layout renewals with decorations according to market trends. • Independent Bakery: the main requirement is providing training sessions to the Distributor and its sales force. They also ask us for presentations about market trends. ** Confidential **

Mexico – Keys to Success – Grand American™ Whip Topping™ Classic Basic Facts • Product format: • 32352 – Purepack 4 x 4 kg • 32440 – Purepack 12 x 907 g • Shelf-life: • 365 days frozen • Production location: • Arlington & Claremont, USA • Launch year: 1996 Product Features (facts) - Medium to High overrun - Tolerates handling at higher temperatures than most toppings - Smooth texture - Kosher Certification Product Benefits (i. e. valued by this market) - Stability & Tolerance: its high performance allows the operator to create sophisticated decorations even at high temperatures (35° C) - Ease of use: cakes are easy to decorate even for non -experts. - Value: cost per kilo is lower. Operators can ice more cakes and faster because of the overrun and the smooth texture / spreadability. Target Audience: • Primary audience: Independent Bakery (53%) • North: 54. 8% • Northwest: 30. 7% • Secondary audience: In Store Bakery (39%) • Northwest: 80% • North: 17. 3% ** Confidential **

Mexico – Keys to Success – Grand American™ Whip Topping™ Classic How we win and make money with this product / brand in this market: • Product Differentiation Product performance is superior vs our main competitors. Grand American™ is the ideal topping for those operators that require a very stable, tolerant and easy-to-use topping. Grand American™ is the best topping solution to decorate cakes in warm environments. • Pricing strategy is: • 12% - 15% above main competitor (Top Cream Chantilly Vanilla) • 11% below Bettercreme™ • Distribution 48 % of the product is sold through distributors. Product available nationally. • Programs There are no specific programs for this brand in Independent Bakery. Most of efforts are related to create the entire strategy with the Distributor. This plan includes current sales, potential cases, promotion program, sales and technical support, pricing strategy (e. g. : Northwest- Santa Cruz) Growth of distributor vs ’ 05: 178% ** Confidential **

Mexico – Keys to Success – Grand American™ Whip Topping™ Prestige™ Basic Facts • Product format: • 62768 – Purepack 4 x 4 kg • 62812 – Purepack 12 x 907 g • Shelf-life: • 365 days frozen • Production location: • Arlington & Claremont, USA • Launch year: 2003 Product Features (facts) - High overrun (even more than GAWT Classic) - High performance and stability at high temperatures - Delicious vanilla flavor - Smooth texture (no cracking) - Kosher certification Product Benefits (i. e. valued by this market) Same benefits as GAWT Classic but GAWT Prestige provides operators with an even higher overrun (reduces costs) and a different / better sensory experience for their consumers (flavor and rate of dissipation in mouth). Target Audience: • Primary audience: Independent Bakery (81. 2%) • North: 38% • Northwest: 21. 8% • Central: 17% • Secondary audience: In Store Bakery (12. 5%) • Northwest: 88% (1 customer) ** Confidential **

Mexico – Keys to Success – Grand American™ Whip Topping™ Prestige™ How we win and make money with this product / brand in this market: • Product Differentiation Grand American™ Prestige™ is the best example of VOC. The vanilla flavor and its higher overrun are the result of the customer requirements. Besides this, Grand American™ Prestige™ offers all the benefits of Grand American™; product performance is superior vs our main competitors. It is the ideal topping for those operators that require a very stable, tolerant and easy-to-use topping with a delicious vanilla flavor. Grand American™ is the best topping solution to decorate cakes in high temperature environments. • Pricing strategy is: 15% - 20% above main competitor (Top Cream Chantilly Vanilla) 10% above Grand American™ Classic • Distribution 87 % of the product is sold through distributors. Product available nationally. • Programs There are no specific programs for this brand in Independent Bakery. Most of efforts are related to create the entire strategy with the Distributor. This plan includes current sales, potential cases, promotion program, sales and technical support, pricing strategy (e. g. : Northwest- Santa Cruz) Growth of distributor vs ’ 05: 178% ** Confidential **

Mexico – Keys to Success – On Top® Basic Facts • Product format: • 02970 – Bag 12 x 454 g • 02902 – 3 Pack 5/3/454 g • Shelf-life: 365 days frozen • Production location: • Arlington, USA • Launch year: 1998 • Key Financials: • Annual sales ($US): • Growth vs ’ 05: 60. 5% • Contribution Margins: Product Features (facts) - Pre-whipped topping is in bag, ready to garnish - Stability for hours (even on hot desserts) - Delicious vanilla flavor - High yield - Kosher Certificate Product Benefits (i. e. valued by this market) - Versatility: On Top® allows operators to have a creative menu with different decorations every day. - Stability: rosettes made with On Top® are firms even after hours on cold or hot desserts. - Savings: price per rosette is lower because operators use 98% of the product in the bag. - Convenience: On Top® eases operation in Food Service because it’s ready to use. Operators save time of whipping and money (cost per rosette per bag). Target Audience: • Primary audience: Food Service: 96% • Coffee shops • Deli • Clubs stores ** Confidential **

Mexico – Keys to Success – On Top® How we win and make money with this product / brand in this market: • Product Differentiation On Top® is the only pre-whipped topping with the best stability after hours, higher yield vs aerosol and better performance on hot desserts. On Top® is superior when we make comparisons because main competitors are dairy cream (nonstable) and aerosols (low yield). • Pricing strategy is 20% above average competitor • Distribution 96% Direct Store Delivery. Product available nationally. • Programs There are no specific programs for this product. Marketing efforts consist of presentations of the product, including cost and performance comparisons versus our main competitors. ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® Product Features (facts) - Creamy taste and fluffy texture Basic Facts • Product format: 4 x 4 kg, frozen • Shelf-life: 12 months, frozen • Production location: South Africa • Launch year: 1996 • Key Financials: • Annual sales ($US): Target Audience • Primary audience: ISB’s • Secondary audience: Food Service Channels and CStores - Easy to prepare. Just thaw, shake, pour and whip. No need to add sugar or stabilizers. - Accepts citrus fruits, flavours and colors. Does not weep or breakdown. Will not sour - Spreads smoothly. Won’t tear cakes - 3. 8 : 1 yield in volume -No waste. If whipped too stiff, adding more will bring back to desired consistency. -Will not yellow or crack. Will not draw colour from garnishes. -Certified Kosher & Pareve Product Benefits (i. e. valued by this market) Flexibility: Dairy Cream taste, creamy appearance - ideal product to successfully replace whipped fresh cream. Versatility: allows operator to customize the end-product to his needs (i. e. adding flavors and colors) Light texture: Quick melting in mouth is preferred by local consumers. Convenience: Thaw, shake, pour and whip Good value: Reduces Operator costs due to high volume generated (high overrun) and low spoilage on the bench ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® How we win and make money with this product / brand in this market Product Differentiation Product has unique set of combined features versus competitors in this category (high overrun, good stability on the bench, light, creamy taste profile). Pricing strategy Cost per cake is lower, new competitor in market has priced themselves on par with RPC. Distribution Use a combination of own and outsourced distribution, product available nationally. Programs Launched a flavour and colour programme in March 2006. This included hatbands, stickers and flavour sachets. This aided in double digit growth on the non-dairy category of 19% in 2006 vs 2005. Created exclusive Valentine, Christmas and Mother’s Day cake programs featuring this product in 2006. Included stickers, heart-shaped wafers and cake boards. Generated sales increase of 8% vs. prior year. ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® How we win and make money with this product / brand in this market • Objective Consumers are tired of uniformity in product offerings, redundant retail offerings and category clutter. They are looking for product solutions that are innovative and that will differentiate their bakery. Innovation is a key driver in the non-dairy category. • Product Features: - The product has unique set of combined features versus competitors in this category. - The product offers the operator the opportunity to flavour and colour ESWT… CONSISTENTLY. - The product is available in 10 gram sachets, in liquid format, and can be stored both ambient and frozen. - Five different flavours and colours are available for the operator to choose from: Banana, Strawberry, Marshmallow and Choc Mint. - For every five cases of European Style Whip Topping® or Vanilla Bettercreme® purchased, the operator will receive four sachets of the same variety as a value add. This ensures that he can sufficiently ice a case of cakes for his bakery. This will be transitioned in the next few weeks. ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® How we win and make money with this product / brand in this market • Cake Programme – what is it? - A comprensive programme to encourage innovation in bakeries and generate incremental sales. - Designed to build sales of everyday cakes and European Style Whipped Topping® • Marketing tools available - Hatbands, stickers and training manuals have been made available for the stores. ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® How we win and make money with this product / brand in this market • Marketing tools available - Hatbands, stickers and training manuals have been made available for the stores. ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® How we win and make money with this product / brand in this market • The edible wafers give the In-Store Bakeries a range of images for any occasion, such as Christmas, Mothers Day, Easter and Valentines Day. • They are easy to use on a base iced cake, look attractive and taste delicious. • Product Features: • The edible wafers are made of rice paper and sugar and printed with edible ink • The Rich’s Vanilla 8” sponge layers with Rich’s Vanilla Bettercreme® or Rich’s ESWT are used in this program • Contents of cake kits: - 12 silver boards - 12 vanilla sponges - 12 wafers-different designs ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® How we win and make money with this product / brand in this market: • Valentines Day Wafers ** Confidential **

South Africa – Keys to Success – European Style Whip Topping® How we win and make money with this product / brand in this market • Easter Wafers • Christmas Wafers ** Confidential **

Rich’s® Introduces A New Place your customer logo here ** Confidential **

Adding Charisma to the Bakery • Consumers are tired of parity products, redundant retail offerings, and category clutter • There is an opportunity to differentiate with innovative, consumer focused store designs and programs • What is special, meaningful or extraordinary about your product offering? • Push the envelope on being innovative ** Confidential **

Adding Charisma to the Bakery • Supermarkets are adding theater back into the equation • Build theater in the in-store bakery by: – Offering different programs – Engaging your customers • Deliver “entertainment” with displays ** Confidential ** Displays are a mechanism to get shoppers to STOP, STOP LOOK and BUY!!

What is a Cake-a-Rama™? • A comprehensive program designed to increase traffic to the in-store-bakery and generate incremental sales – A cake program that focuses on building excitement in the in-store bakery – Designed to build sales of everyday cakes and flavored Bettercreme® ** Confidential **

Cake-A-Rama™ Kit Components Each Cake-a-Rama™ Kit includes: ü ü ü ü ü Brochure Static Cling Table Banner – (4 ft) Cake Dome Sticker (250/roll) Cake Walk Instructions & PA announcement Cake Walk Floor Graphics (numbered 1 -12) Cake Walk Numbered Sheets Coloring Sheets (25/kit) Cake-a-Rama™ Buttons (10/kit) ** Confidential **

Cake-A-Rama™ POS Banner Dome Sticker ** Confidential ** Button

Cake-A-Rama™ POS Floor Graphics Coloring Sheet ** Confidential **

Dessert programs for 2007!! ** Confidential **

Turn-key Programs • These comprehensive, turn-key programs will help: – Add to Rich’s® Value Proposition – Offer the tools to build incremental sales through programs – Offer a competitive advantage • Each program will include ALL the necessary components to implement a successful dessert event ** Confidential **

Comprehensive Programs • Each program will include: – Application ideas – Display suggestions • Picture of actual displays • Plan-o-grams – Return on Investment for each display option – Ordering guidelines – Point-of-sales materials • Available to order • Files available for customers to order their own POS ** Confidential **

Strawberry Passion Introducing the FIRST of 8 turnkey programs!! ** Confidential **

Display Suggestions ** Confidential **

Plan-o-grams REFRIGERATED CASE 2 high Shelf #2 (top shelf) 2 high All 2 high 2 high Shelf #1 2 high 9" Jon Donaire Strawberry Swirl BNY Cheesecake 8" Jon Donaire Tres Leches Strawberry Bar Cake Strawberry Chocolate Cake Sundae Glazed Strawberry Bar Cake Glazed Strawberry Yellow Cake Sundae Strawberry Monday Single Slice Chocolate Cake Strawberry Bavarian Torte Single Slice White Cake ** Confidential ** (bottom shelf)

Return on Investment *If you turn this table twice, your profit will be $455. 98…If you turn this table three times, your profit will be $683. 97. This is $683. 97 in incremental profit!!!! ** Confidential **

Ordering Guidelines * Enough product to fill the table 1 time. ** Confidential **

POS ** Confidential **

Kit Components Each kit will include: • 1 - Sell sheet describing the program • 1 - Banner • 1 - Counter Card • 1 – Lenticular Static Cling • 4 - Buttons ** Confidential **

Other Programs • • Springtime – Available Q-1 Graduation – Available Q-1 Summer – Available Q -1 Cookies-n-Crème – Available Q-1 Tailgating – Available Q-2 Winter holidays – Available Q-2 Cherry Blossom – Available Q-2 ** Confidential **

Other Programs Springtime Summertime ** Confidential ** Graduation

Other Programs Tailgating Winter Holidays Cherry Season ** Confidential **

COMING IN 2007 • • • A new Cake-a-Rama™ kit A new themed program kit Cake umbrella logo for all programs Cake Pros planning calendar – 1/07 Cake Matrix – 1/07 The Ultimate Dessert Book ** Confidential **

Competitors ** Confidential **