ELASTICITY Elasticity is the concept economists use to

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ELASTICITY Elasticity is the concept economists use to describe the steepness or flatness of

ELASTICITY Elasticity is the concept economists use to describe the steepness or flatness of curves or functions. In general, elasticity measures the responsiveness of one variable to changes in another variable. Elasticity

PRICE ELASTICITY OF DEMAND Measures the responsiveness of quantity demanded to changes in a

PRICE ELASTICITY OF DEMAND Measures the responsiveness of quantity demanded to changes in a good’s own price. The price elasticity of demand is the percent change in quantity demanded divided by the percent change in price that caused the change in quantity demanded. Elasticity

FACTS ABOUT ELASTICITY It’s always a ratio of percentage changes. That means it is

FACTS ABOUT ELASTICITY It’s always a ratio of percentage changes. That means it is a pure number -- there are no units of measurement on elasticity. Price elasticity of demand is computed along a demand curve. Elasticity is not the same as slope. Elasticity

LOTS OF ELASTICITIES! THERE ARE LOTS OF WAYS TO COMPUTE ELASTICITIES. SO BEWARE! THE

LOTS OF ELASTICITIES! THERE ARE LOTS OF WAYS TO COMPUTE ELASTICITIES. SO BEWARE! THE DEVIL IS IN THE DETAILS. MOST OF THE AMBIGUITY IS DUE TO THE MANY WAYS YOU CAN COMPUTE A PERCENTAGE CHANGE. BE ALERT HERE. IT’S NOT DIFFICULT, BUT CARE IS NEEDED. Elasticity

What’s the percent increase in price here because of the shift in supply? S'

What’s the percent increase in price here because of the shift in supply? S' price S p. E = $2. 50 p. E = $2 D QE CIGARETTE MARKET Elasticity Q

IS IT: A) [. 5/2. 00] times 100? B) [. 5/2. 50] times 100?

IS IT: A) [. 5/2. 00] times 100? B) [. 5/2. 50] times 100? C) [. 5/2. 25] times 100? D) Something else? Elasticity

From time to time economists have used ALL of these measures of percentage change

From time to time economists have used ALL of these measures of percentage change -including the “Something else”! Notice that the numerical values of the percentage change in price is different for each case: Go to hidden slide Elasticity

Economists usually use the “midpoint” formula (option C), above) to compute elasticity in cases

Economists usually use the “midpoint” formula (option C), above) to compute elasticity in cases like this in order to eliminate the ambiguity that arises if we don’t know whether price increased or decreased. Elasticity

Using the Midpoint Formula Elasticity = % change in p = times 100. %

Using the Midpoint Formula Elasticity = % change in p = times 100. % change in p = For the prices $2 and $2. 50, the % change in p is approx. 22 percent. Elasticity

What’s the percent change in Q due to the shift in supply? S' price

What’s the percent change in Q due to the shift in supply? S' price S p. E’ = $2. 50 p. E = $2 D QE’ = 7 QE = 10 CIGARETTE MARKET Elasticity Q (millions)

Use the midpoint formula again. Elasticity = % change in Q = For the

Use the midpoint formula again. Elasticity = % change in Q = For the quantities of 10 and 7, the % change in Q is approx. -35. 3 percent. (3/8. 5 times 100) Elasticity

NOW COMPUTE ELASTICITY % change in p = 22. 22 percent % change in

NOW COMPUTE ELASTICITY % change in p = 22. 22 percent % change in Q = -35. 3 percent E = -35. 3 / 22. 22 = -1. 6 (approx. ) Elasticity

But you can do the other options as well: A) If you use the

But you can do the other options as well: A) If you use the low price, and its corresponding quantity, as the base values, then elasticity = 1. 2 B) If you use the high price, and its corresponding quantity, as the base values, then elasticity = 2. 1 (approx. ) C) And the midpoint formula gave 1. 6 (approx. ) SAME PROBLEM. . . DIFFERENT ANSWERS!!! Elasticity

QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6 5 5

QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6 5 5 6 4 7 3 8 2 9 1 10 0 Elasticity MORE ELASTICITY COMPUTATIONS P 14 12 Compute elasticity between prices of $9 and $8. 10 8 6 4 2 Q 0 0 2 4 6 8 10 12 14

USE THE MIDPOINT FORMULA. The % change in Q = The % change in

USE THE MIDPOINT FORMULA. The % change in Q = The % change in P = Therefore elasticity = Go to hidden slide Elasticity 16

Now we try different prices QUANTITY PRICE 0 10 P 1 9 14 2

Now we try different prices QUANTITY PRICE 0 10 P 1 9 14 2 8 12 3 7 10 8 4 6 6 5 5 4 6 4 2 7 3 0 8 2 0 9 1 10 0 Elasticity Compute elasticity between prices of $3 and $2. Q 2 4 6 8 10 12 14

The % change in Q = The % change in P = Therefore elasticity

The % change in Q = The % change in P = Therefore elasticity = Go to hidden slide Elasticity 20

ELASTICITY IS NOT SLOPE! QUANTITY PRICE P 14 0 10 12 1 9 10

ELASTICITY IS NOT SLOPE! QUANTITY PRICE P 14 0 10 12 1 9 10 2 8 8 3 7 4 6 6 5 5 4 6 4 2 7 3 0 0 8 2 9 1 10 0 Elasticity Note that elasticity is different at the two points even though the slope is the same. (Slope = -1) E = -5. 67 E = -. 33 Q 2 4 6 8 10 12 14

TERMS TO LEARN Demand is ELASTIC when the numerical value of elasticity is greater

TERMS TO LEARN Demand is ELASTIC when the numerical value of elasticity is greater than 1. Demand is INELASTIC when the numerical value of elasticity is less than 1. Demand is UNIT ELASTIC when the numerical value of elasticity equals 1. NOTE: Numerical value here means “absolute value. ” Elasticity

LIKE THIS! QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6

LIKE THIS! QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6 5 5 6 4 7 3 8 2 9 1 10 0 Elasticity P 14 12 Demand is elastic here. 10 8 Demand is inelastic here. 6 4 2 Q 0 0 2 4 6 8 10 12 14

A FINAL ELASTICITY MEASURE POINT ELASTICITY OF DEMAND If you know or can see

A FINAL ELASTICITY MEASURE POINT ELASTICITY OF DEMAND If you know or can see the demand curve for a good (you don’t know just two points), you can compute “point elasticity of demand” at a single point on the demand curve. Here’s the idea: Elasticity

The % change in price can be written as: P)/Pbase times 100 The %

The % change in price can be written as: P)/Pbase times 100 The % change in quantity can be written as: Q)/Qbase times 100 So elasticity is: ( Q)/ ( P)) ( Pbase / Qbase) Elasticity

So elasticity is Q)/ ( P) multiplied by the ratio of base price to

So elasticity is Q)/ ( P) multiplied by the ratio of base price to base quantity. Point elasticity uses this formula to compute the elasticity of demand AT A POINT on a demand curve. Elasticity

EXAMPLE P Elasticity at a price of $3 is. 90. 6 $3 D 10

EXAMPLE P Elasticity at a price of $3 is. 90. 6 $3 D 10 Elasticity 18 Q

There is an important relationship between what happens to consumers’ spending on a good

There is an important relationship between what happens to consumers’ spending on a good and elasticity when there is a change in price. Spending on a good = P Q. Because demand curves are negatively sloped, a reduction in P causes Q to rise and the net effect on PQ is uncertain, and depends on the elasticity of demand. Elasticity

At P = $9, spending is $9 (= 1 times $9). At P =

At P = $9, spending is $9 (= 1 times $9). At P = $8, spending is $16 ( = 2 times $8). price fell from $9 to $8, spending rose. Q must have QUANTITY PRICE When increased by a larger percent than P decreased. So. . . 0 10 P 14 1 9 12 2 8 Demand is elastic here. 3 7 10 4 6 8 5 5 6 6 4 4 7 3 2 8 2 0 Q 9 1 0 2 4 6 8 10 12 14 10 0 Elasticity

At P = $3, spending is $21 (= 7 times $3). At P =

At P = $3, spending is $21 (= 7 times $3). At P = $2, spending is $16 ( = 8 times $2). QUANTITY 0 1 2 3 4 5 6 7 8 9 10 Elasticity When price fell from $3 to $2, spending fell. Q must have PRICE increased by a smaller percent than P decreased. So. . . P 10 14 9 8 7 6 5 4 3 2 1 0 12 10 8 Demand is inelastic here. 6 4 2 0 0 2 4 6 8 10 12 14 Q

There is an easy way to tell whether demand is elastic or inelastic between

There is an easy way to tell whether demand is elastic or inelastic between any two prices. If, when price falls, total spending increases, demand is elastic. If, when price falls, total spending decreases, demand is inelastic. Elasticity

But total spending is easy to see using a demand curve graph: QUANTITY PRICE

But total spending is easy to see using a demand curve graph: QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6 5 5 6 4 7 3 8 2 9 1 10 0 Elasticity P 14 12 The shaded area is P times Q or total spending when P = $9. 10 8 6 4 2 0 Q 0 2 4 6 8 10 12 14

P 14 QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6

P 14 QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6 5 5 6 4 7 3 8 2 9 1 10 0 Elasticity 12 The shaded area is P times Q or total spending when P = $8. 10 8 6 4 2 0 Q 0 2 4 6 8 10 12 14

= loss in TR due to fall in P QUANTITYPRICE 0 10 1 9

= loss in TR due to fall in P QUANTITYPRICE 0 10 1 9 2 8 3 7 4 6 5 5 6 4 7 3 8 2 9 1 10 0 Elasticity = gain in TR due to rise in Q P 14 12 10 Total spending is higher at the price of $8 than it was at the price of $9. 8 6 4 2 0 Q 0 2 4 6 8 10 12 14

P QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6 5

P QUANTITY PRICE 0 10 1 9 2 8 3 7 4 6 5 5 6 4 7 3 8 2 9 1 10 0 Elasticity 14 12 The shaded area is total spending (total revenue of sellers) when P = $3. 10 8 6 4 2 0 0 2 4 6 8 10 12 14 Q

P QUANTITYPRICE 0 10 1 9 2 8 3 7 4 6 5 5

P QUANTITYPRICE 0 10 1 9 2 8 3 7 4 6 5 5 6 4 7 3 8 2 9 1 10 0 Elasticity 14 12 Total revenue of sellers (total spending by buyers) falls when price falls from $3 to $2. 10 8 6 4 2 0 0 2 4 6 8 10 12 14 Q

Here’s a convenient way to think of the relative elasticity of demand curves. p

Here’s a convenient way to think of the relative elasticity of demand curves. p relatively more elastic at p* p* relatively more inelastic at p* Q Q* Elasticity

Examples of elasticity Doctors through the AMA restrict the supply of physicians. How does

Examples of elasticity Doctors through the AMA restrict the supply of physicians. How does this affect the incomes of doctors as a group? A labor union negotiates a higher wage. How does this affect the incomes of affected workers as a group? MSU decides to raise the price of football tickets. How is income from the sale of tickets affected? Airlines propose to raise fares by 10%. Will the boost increase revenues? Elasticity

MORE. . . MSU is considering raising tuition by 7%. Will the increase in

MORE. . . MSU is considering raising tuition by 7%. Will the increase in tuition raise revenues of MSU? CATA recently raised bus fares in the Lansing area. Will this increase CATA’s total receipts? Elasticity

The answers to all of these questions depend on the elasticity of demand for

The answers to all of these questions depend on the elasticity of demand for the good in question. Be sure you understand how and why! Elasticity

DETERMINANTS OF DEMAND ELASTICITY The more substitutes there available for a good, the more

DETERMINANTS OF DEMAND ELASTICITY The more substitutes there available for a good, the more elastic the demand for it will tend to be. [Related to the idea of necessities and luxuries. Necessities tend to have few substitutes. ] The longer the time period involved, the more elastic the demand will tend to be. The higher the fraction of income spent on the good, the more elastic the demand will tend to be. Elasticity

OTHER ELASTICITY MEASURES In principle, you can compute the elasticity between any two variables.

OTHER ELASTICITY MEASURES In principle, you can compute the elasticity between any two variables. Income elasticity of demand Cross price elasticity of demand Elasticity of supply Elasticity

Each of these concepts has the expected definition. For example, income elasticity of demand

Each of these concepts has the expected definition. For example, income elasticity of demand is the percent change in quantity demand divided by a percent change income: EINCOME = Income elasticity of demand will be positive for normal goods, negative for inferior ones. Elasticity