Versace Fashion icon no 2 Versace English for

Versace Fashion icon no. 2: Versace English for Fashion a. a. 2019/2020 Docente: Angela Sileo, Ph. D La Sapienza Università di Roma angela. sileo@uniroma 1. it

Gianni Versace was a man adored by the rich, famous and beautiful. In life, he partied with the future first lady of France, Carla Bruni; and in death, fashion icons including Diana, Princess of Wales, paid tribute. Glamour till the end. TRANSLATE INTO ITALIAN: ________________________________________________

50 Fashion Designers that Changed the World

• Translate into Italian: The image of Gianni Versace (1946 -97) surrounded by supermodels at the end of his catwalk show was a familiar one throughout the 1980 s and 1990 s. It summed up the appeal of this designer. Glamour, beauty, glitz and fame were qualities that he channeled into his collections, and he created clothes that were meant to be noticed.

Versace, who was born in Calabria in southern Italy, began designing for brands including Genny and Callaghan in the 1970 s. He went out on his own in 1978, drafting in brother Santo and sister Donatella to help him in the business. Versace’s clothes chimed with the excesses of the 1980 s. Short, body-hugging dresses in bright colors were a signature, with scarf prints and the increasingly recognizable Medusa logo central to collections. Anna Wintour, editor-in-chief of American Vogue, quipped that, ‘Versace was always sort of the “mistress” to Armani’s “wife”. ’

The connection between Versace and sex appeal was sealed in 1994, when Elizabeth Hurley wore that revealing Versace safety-pin dress to a film premiere and became a celebrity overnight. Although Versace was tragically murdered in 1997, his brand – now overseen by Donatella – remains a giant of Italian fashion, true to his formula of high glamour, sex appeal and couture-like finishing. With revenue in 2012 reaching € 412 million, it is a formula that sells. [References: Lauren Cochrane, Fifty Fashion Designers that Changed the World, Conran Octopus, London 2015, pp. 66 -67. ]

Now read and summarize the following article from Vogue FASHION SHOWS READY-TO-WEAR SPRING 2020

MILAN, SEPTEMBER 20, 2019 BY NICOLE PHELPS Conjure, if you can, a time when runway images didn’t clog your Instagram feed moments after a fashion show ended. Picture an era before you could find any photo you wanted on the internet. It was at the Grammy Awards in February 2000 when Jennifer Lopez took her iconic red carpet turn in Donatella Versace’s jungle-print dress—the one that plunged precipitously a couple inches below her navel.

So many people went hunting for that green dress, and a still nascent Google was so illequipped to handle the traffic, Google Images was born. It was a boon for the company, and the implications for Versace and co. were mega. You could argue it was the end of fashion as an insular industry and the start of fashion as entertainment. At a press conference before her show today, Donatella said, “We all follow technology; it’s at the center of our lives today, but 20 years ago it wasn’t. I’m proud that we inspired Google Images. ”

Her new Spring collection celebrated the milestone. Versace brought the jungle prints and Google provided the Tilt Brush technology that created the digital art projections. After the final model made her circle, pictures of J. Lo in the iconic number scrolled by on the walls, then Donatella said, “Okay, Google, now show me the real jungle dress, ” and out Lopez glided in an even more naked version than the original, as bronzed, buff, and gorgeous as ever.

Needless to say, it was mere minutes before she was a trending topic and the new dress was near the top of a Jennifer Lopez Google Image search. On the runway the energy couldn’t have been higher. The crowd was on its feet for a better view —and a better camera angle—the moment she made her entrance. The surprise guest factor energized Donatella. This was the sharpest and sexiest she’s gone in some time. It was definitely less merchandised than last season’s outing, and in that sense it felt quite late ’ 90 s.

Go back and look at the original jungle-print show and what strikes you is how streamlined and unaccessorized the overall aesthetic is. There are other similarities. Though the prints were the ostensible story then and now—after all, prints are what register in images on a screen (that’s one small way technology has changed fashion; there’s plenty more)—the designer didn’t ignore black in either case. And here it was the black looks that really registered.

The tailored coatdress that opened the show was a killer outfit. Interestingly, a particular kind of ’ 90 s sexiness—heavy on the black and the stilettos—is trending in Milan. With this collection, Donatella confirmed that she has a more vital claim to the era than just about anybody. As for fashion as entertainment, the stakes have just been raised. Source: https: //www. vogue. com/fashion-shows/spring-2020 ready-to-wear/versace

Now watch the video Gianni Versace – Genius Tribute GIANNI VERSACE’S QUOTATIONS [Error correction: correct the mistakes in GV’s speech] • GV: I was born into a fashion family. My mother was a fashion maker. You know, it’s like the oxygen fashion to me. I love doing fashion. There is a lot of stress too, but if you can translate the stress in something positive, is work, and work and do something you like is good. • GV: The inspiration is women, art, music, pop … anything can inspire me. I think I’m so curious. And life’s so beautiful. • GV: That is the key to Versace, since when I started, never be afraid of what you are.

Gianni Versace’s designs were daring, sexy, and exuberantly colored. His genius combined contemporary culture and high art into stunning clothes. After an apprenticeship with his mother’s dressmaking company, he began working for the house of Genny in 1973. At 25, he was designing three of their labels. In 1978, he founded his own signature line and, in 1982, he added a new chapter to his career as a costume designer. Year after year, he continued to push the boundaries of fashion.

Versace is an empire, it is in every niche of the market, including perfumes, and Versace credits much of this success to his family. • SV: We are lucky because Gianni is not alone. Donatella is working with Gianni. We work all together. • DV: Me and Gianni, we discuss a lot on everything. • GV: It is very easy and very difficult to work in the family, but I think is the strength of Versace is the family group.

• GV: Everything can inspire me. I am so curious and life is so beautiful. • GV: I always say, “Be yourself. It’s the only fashion you can wear. It’s you. ” • GV: We see label, without quality. I always claim for quality. I love quality. • GV: I have a very private life. I don’t like to go out at party. I hate to go out every night. People think I have a beautiful house, I have a beautiful life. But that is media. What I desire is more.

Today, his family continues his line and legacy. • GV: I want to be remembered as a man who broken barrier in fashion. Versace cuts are clean and simple, but enriched with embellishments. • GV: This is the time to stay with women and they decide to wear short clothes, and easy, and light. And the collection want to follow women of today. And Gianni Versace does follow women of today.

• GV: There are three words who are important to me in this moment: color, short, and print. That’s is the tree words who can describe what is the new mood in fashion for the next decade, I think. No one has made a more lasting imprint on Italian design like Gianni Versace. Print refers to a mixture or matching of patterns, flowers and madras, etc. • GV: Color why people I think is a little bored of black and dark color. Short why women move well. There is a sense of velocity, of rhythm in the life.

I like to dress different people, different personality. I think fashion is the way you express yourself. And I like to leave to the women the desire to express themself between using my fashion. I don’t want to use them. I like them to use me. (GIANNI VERSACE)

Translate into English • Sebbene molte star di Hollywood indossassero Versace, la gente comune iniziò a chiedergli di poter soddisfare il desiderio di indossare i suoi abiti a prezzi, però, più popolari. Nacque Versus: stesso stile, ma a prezzi più economici. • Nel 1993, Versace decise di seguire i gusti musicali e riprese la zampa d’elefante o la camicia corta anni ’ 70. • Nel 1996 -97, nacque una nuova collezione con la collaborazione della sorella Donatella. Si tratta di Istante, con abiti sempre più colorati e sexy. L’anno successivo, la collezione venne presentata a New York. Aumentavano le celebrità che si innamorano di Versace, da Madonna a Elton John e Lady D. Anche gli uomini iniziarono ad apprezzare il suo stile. Dopo la sua morte, i fratelli aprirono un museo per esporre tutti i suoi abiti.

Now watch the video Secret Lives – Gianni Versace Nel luglio 1997, Gianni Versace fu ucciso all’ingresso della sua casa. Il suo delitto resta ancora un mistero. Attori, cantanti, famiglie reali e tutto il mondo della moda rimase sconvolto. La vita e il lavoro di Versace sono stati caratterizzati dal lusso, lo scandalo e l’eccesso. Come logo, scelse una Medusa, che gli portò fortuna. Fu chiamato l’imperatore della moda. Uomo di umili origini, fece fortuna grazie alla sua ambizione. I suoi abiti sono il simbolo dell’eccesso di colori, moderni e di grande impatto. I suoi critici lo considerarono naif e impopolare.

Egli rispondeva: “Metto tutta la mia cultura negli abiti che creo, mescolando immaginazione e gusto del barocco”. Per questo motivo, i suoi abiti sono costosissimi e venduti solo nei grandi negozi di firme. Il suo grande rivale era Giorgio Armani: Versace lo considerava solo un uomo invidioso che creava abiti per donne severe e tristi. Si considerava il migliore di tutti e, per dimostrarlo, viveva nel lusso sfrenato, arrivando a possedere fino a quattro casepalazzi nei posti più esclusivi del mondo.

Versace nacque a Reggio Calabria nel 1946. Adorava sua madre in quanto il padre mostrava affetto solo per i fratelli, Santo e Donatella. Sua madre creava vestiti per la classe borghese e il piccolo Gianni amava guardarla imbastire. A scuola, era isolato da tutti per la sua omosessualità e questo influì sullo scarso rendimento scolastico. Negli anni ’ 60, Reggio Calabria fu protagonista di molti delitti di mafia e la sua omosessualità iniziò a diventare un serio problema in una società che non era pronta ad accettarlo.

Bruno De Robertis era suo confidente, con il quale iniziò a sognare un futuro come stilista. A 20 anni, iniziò a lavorare insieme alla madre, attirando nuova clientela: sua modella fu Raffaella Metacena, Miss Italia del 1962, che contribuì alla sua fama iniziale. Nel 1972 si trasferì a Milano con la madre sempre al suo fianco. Il suo ruolo era di testare le opinioni dei clienti. Gigi Monti divenne il suo mentore e lo presentò al mondo della moda milanese. La sua ambizione cominciò a crescere tanto da abbandonare l’immagine provinciale ma anche le sue amicizie del sud.

Il suo genio iniziò a crescere tanto da mescolare stili e colori fino ad arrivare alla haute couture. Grazie alla collaborazione con i fratelli, Versace fondò una sua casa di moda. Poco dopo, purtroppo, morì la madre e per lui fu un grave shock. Donatella divenne il punto di riferimento, la sua musa, il suo strumento per capire le donne. Ossessionato dal lusso e dalla grandiosità, contattava solo fotografi e modelle famosi che ospitava in alberghi di lusso, pronto a pagare qualsiasi cifra.

Durante le prime sfilate di moda, portò alla fama molte modelle ancora sconosciute. Allo stesso tempo, era capace di pagare migliaia di dollari a modelle già note per una loro esclusiva. Con gli anni, i suoi abiti divennero sempre più provocanti. Tuttavia, come testimonia un amico di famiglia, Gigi Monti, nella vita privata amava le cose semplici e preferiva la compagnia della famiglia e degli amici stretti.

Nel 1985 conobbe Antonio D’Amico, il compagno della vita, con il quale trascorreva molto tempo in casa. Un’altra sua grande passione era l’antiquariato e l’esotico, soprattutto nei viaggi in Oriente. In cerca di ispirazione, nel 1991 si trasferì a Miami dove, nel 1993, acquistò una casa maestosa, anche se un amico glielo aveva sconsigliato, perché era una città nota per lo spaccio di droga e la delinquenza. La decadenza e il glamour di Miami ispirarono la nuova collezione di Versace.

La città e la sua nuova stravagante residenza divennero teatro di grandi feste. Diventò presto una celebrità, al pari dei suoi clienti. Gli risultò molto semplice, in quanto intuì che il segreto era diventare amico di grandi star. Tuttavia, rifiutò una guardia del corpo, scelta che si rivelò fatale per la sua incolumità. Nel 1994, Elizabeth Hurley indossò una sua creazione a una prima cinematografica di Quattro matrimoni e un funerale, facendo in breve il giro del mondo. Nel 1996, pubblicò un libro, Rock and Royalty.

Nel 1994, Versace fu accusato dalla Guardia di Finanza di possesso di statue antiche (numerosi pezzi, alcuni falsi e altri autentici) di provenienza non dichiarata, sottratte al patrimonio culturale dello Stato. Nel 1995, scoprì di avere un cancro, diventando ansioso e preoccupato di non poter portare avanti le nuove collezioni ma rifiutandosi di delegare. Al contrario, dichiarò di voler vivere ogni giorno come una festa. Dopo alcuni mesi da questa intervista, fu ucciso sulle scale del suo palazzo di Miami.

La polizia si affrettò a trovare un colpevole, Andrew Cunanan, un omofobo. In molti credono ancora che l’FBI possa aver tenuto nascosta la verità, ovvero che si sia trattato di un omicidio di stampo mafioso, date anche le dinamiche dell’esecuzione. L’FBI dichiarò che non c’erano legami con la mafia mentre Cunanan potrebbe aver agito per il suo odio contro i gay.

Negli ultimi mesi, Versace voleva acquistare una casa a Londra e stava preparando una nuova collezione. TRANSLATE into ENGLISH: Se non fosse morto, avrebbe acquistato una casa a Londra. ____________________________________

If Clauses Subordinate clause Main clause Zero conditional IF + PRESENT SIMPLE REALITY EX. If you put money in the coffee machine, coffee comes out. First conditional IF/WHEN/AS SOON AS + FUTURE SIMPLE (WILL) PRESENT SIMPLE PROBABILITY, POSSIBILITY Ex. If it is a sunny day, they will go to the beach. Seconditional IF + PAST SIMPLE PRESENT CONDITIONAL IMPROBABILITY Ex. If I were rich, I would buy a fancy car. Third conditional IF + PAST PERFECT PAST CONDITIONAL IMPOSSIBILITY Ex. If he hadn’t left his mobile at home, he would have called to say he was late.

If Clauses. Translate 1. Se avessi più tempo, studierei di più per la esame di inglese. 2. Se avessimo avuto più tempo, avremmo potuto studiare di più per l’esame di inglese e lo avremmo passato. 3. Quando arrivo a casa, ti faccio uno squillo. 4. Ti avrei chiamato se non avessi lasciato il cellulare a casa. 5. Se scaldi il ghiaccio, si scioglie. 6. Ora non sarebbe qui se fosse andata a scuola. 7. Vengono a trovarti appena si rimettono. 8. Se avessi acquistato quella camicia, a mio padre non sarebbe piaciuta.

KEYS

Now try and write your own text: Gianni Versace was born in Italy in 1946 and died in Miami (US) in 1997. He was generally surrounded by supermodels to signal his great appeal as a designer. His clothes could not be unnoticed. He began designing for brands like Genny and Callaghan in the 1970 s. He went out on his own in 1978, with his brother Santo and his sister Donatella to help him.

Versace’s clothes included short, bodyhugging dresses in bright colors, with scarf prints and the renown Medusa logo. According to some fashion expert, ‘Versace was always sort of the “mistress” to Armani’s “wife”. ’ There was a strong connection between Versace and sex appeal and this climaxed in 1994, when Elizabeth Hurley wore the safety-pin dress.

Versace was tragically murdered in 1997, but his sister Donatella took over the brand, which still remains a giant of Italian fashion. The formula stays the same: high glamour + sex appeal + couture-like finishing = VERSACE

If Clauses. Translate - keys 1. 2. 3. 4. 5. 6. 7. 8. If I had more time, I would study harder for the English exam. If we had more time, we could have studied harder for the English exam and we would have passed it. When I get home, I will give you a ring. I would have called you if I hadn’t left my mobile at home. If you heat ice, it melts. She wouldn’t be here now if she had gone to school. They will come and visit you as soon as they recover. If I had purchased the/that shirt, my father wouldn’t have liked it.

The end