Fashion Strategies Terms Components of Fashion Fashion Strategies
- Slides: 18
Fashion Strategies Terms & Components of Fashion
Fashion Strategies Definition Fashion – The make or cut of a thing; – Prevailing mode or shape of a dress; – Appearance. Strategies – Having a plan, – the art of managing; – Finesse in tactics
Fashion Statements TIP Fashion is constantly changing. It is anything that is currently “in”. “I’m too sexy for this shirt. ”
Fashion is a particular style that is popular at a given time.
Style • A Characteristic or distinctive form of dress that exists independent of fashion. • Style refers to the shape of a particular item of clothing that makes it easy to recognize. • Lapels=wide vs. narrow • Sleeves and pant legs=tight vs. full • Skirt lengths
Style
Classic A fashion that retains general acceptance over an extended period of time.
Fad • A fad is a fashion that is very popular for only a short time. • Fads help teens express two important needs: – To belong to a group – Express their own individuality TIP Color Accessories Miniskirts Baggy pants
Fad
Avant-Guarde • A French expression that in the clothing industry means being ahead of fashion. – Daring and unconventional – “far out” do not appeal to most people – ex. Cut out clothing, bright hair colors, extreme lip color
Fashion Terms What is the difference between? Fads Fashions Classics Can be distinguished by comparing the time length of each fashion cycle
Fashion Components Silhouette • The overall outline, shape, or contour of a garment or costume
Fashion Components Detail • An individual element that gives a silhouette it’s shape and contour • Trimmings, skirt or pant length, or width, • Shoulder, waist, or sleeve treatment
Fashion Components Design • A specific version of a style
Fashion Components Texture • The surface quality or a fashion fabric and material
Fashion Components Color • The Hue, Value, and Intensity or the fashion fabric and material
The Fashion Cycle • Introduction • Rise • Culmination/Plateau • Decline • Obsolescence/Outdated
The Fashion Cycle
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