Lets Get You Some Customers Customers Are The

Let’s Get You Some Customers! Customers Are The Answer to Everything™: Virtual Marketing Workshop Strategy Workbook 1 Wide Awake Marketing--Proprietary

The Basics • 9 Sessions, 90 minutes each • All Sessions recorded & placed on a hidden page of our website…to be provided • Weekly work assignments • Submit work assignments by Sunday night to WABAssignments@gmail. com for our review • Bring Workbook, paper, and pencil • Call from a Quiet Place where you can work • Please use a headset, not your PC speakers Wide Awake Marketing--Proprietary

Customers Are The Answer Agenda Session Session 1 2 3 4 5 6 7 8 Session 9 Your Ideal Customer Create Connection Product Funnel/ Rev Model Website Strategies Your Selling Mindset Building a Sales System Finding Leads, Prospects and Customers Nurturing: through email, social media and sales calls Finishing Your Plan 3 Wide Awake Marketing--Proprietary

Designing Our Group Alliance • • • How I show up Attendance Call Etiquette Confidentiality Participation Communication 4 Wide Awake Marketing--Proprietary

Customer Generator System Discover Your Customer’s Buying Motivators Nurture Your Customer A System to Get and Keep Customers Create a Compelling Connection Find Your Customer Wide Awake Marketing--Proprietary

Customer Generation Networking JVs Preeminence Extraordinary Offer Website Internet Marketing Positioning Systems Raising the Dead Products 6 Wide Awake Marketing--Proprietary

SESSION 1— Your Ideal Customer 7 Wide Awake Marketing--Proprietary

My Vision—By Month 18 Type here MY BIG WHY! What I Envision: 8 Wide Awake Marketing--Proprietary

Mini-Marketing Plan—Part 1 A. My Business: _____________ B. F. Goal OBSTACLES Type Here Type. Here_____________ ______ Type Here C. Today’s Date ______ Type Here 9 Wide Awake Marketing--Proprietary

Mini-Marketing Plan—Part 2 LEVERAGES/STRATEGIES G. E. RESULTS Type Here Type Here Type Here RESULTS D. Target Date ______ Type Here 10 Wide Awake Marketing--Proprietary

Your Ideal Customer BACKGROUND: • Type Here DEMOGRAPHICS: • Type Here BEHAVIORS: • Type Here Wide Awake Marketing Proprietary: Do Not Distribute Wide Awake Marketing--Proprietary

Ideal Customer Aspirations SURFACE: • Type Here Our Goal: Work to enable ou r customer to understoo feel d DEEP AND TRUE: • Type Here Wide Awake Marketing Proprietary: Do Not Distribute Wide Awake Marketing--Proprietary

Ideal Customer Obstacles their words) WILL SAY (aware and willing): • Type Here WON’T SAY (runs the show): • Type Here CAN’T SAY (not aware): • Type Here Wide Awake Marketing Proprietary: Do Not Distribute Wide Awake Marketing--Proprietary Goal: Th ey feel like we ar e reading their mind s (in

Positioning—What Makes Your Different Tangible What We Are * Type here Intangible What We Do * Type here How We Do it * Type here Who We Do It For * Type here Why We Do It * Type here 14 Wide Awake Marketing--Proprietary

SESSION 2— Create Connection 15 Wide Awake Marketing--Proprietary

30 Second Elevated Ingredients For: (Target Customer): Who Are: (Their Obstacles): I Am: (state your category and difference): That: (key problem-solving capability): Delivering: (their Aspiration [the benefit]): Wide Awake Marketing--Proprietary

SESSION 3— Product Funnel & Revenue Model 17 Wide Awake Marketing--Proprietary

Product Funnel—Get An Easy “Yes” All Your Marketing Low to No Risk Build relationship First Service Get to know you Upsell Now I trust you The Forever Client Type Here Wide Awake Marketing--Proprietary

Revenue Modeling Define your target revenue goal: Revenue Goal 18 Month (monthly goal) $xx Product or Service 1) 2) 3) 4) 5) 6) xx xx xx Price $xx $xx $xxx Wide Awake Marketing--Proprietary

Your Revenue Model (page 2) Price Total Revenue Per Month x Unit MONTH # 6 # 9 # 12 # 18 x $x PRODUCTS /SERVICES xx $x x $x x $x x $x x $x xx $x x $x xx x $x Total by month Wide Awake Marketing--Proprietary

Your Revenue Model (page 1) Price Total Revenue Per Month x Unit MONTH # 1 # 2 # 3 # 4 x $x PRODUCTS /SERVICES xx $x x $x x $x x $x x $x xx $x x $x xx x $x Total by month Wide Awake Marketing--Proprietary

SESSION 4— Website Strategy 22 Wide Awake Marketing--Proprietary

Questions About Your Website • What do you want them to do? • How do you quickly answer their question “Where Am I? ” • How do you answer their question “What Can I Do Here? ” • How do you answer their question “Why Should I Do It Here? ” • What is the Thought Sequence of your visitor? 23 Wide Awake Marketing--Proprietary

SESSION 5— Your Selling Mindset 24 Wide Awake Marketing--Proprietary

Buying Vs Selling • What assignment can you give your Ideal Customers? • What assignments will you give your Ideal Customers if there are two of them? Wide Awake Marketing--Proprietary

SESSION 6— Building Sales Systems 26 Wide Awake Marketing--Proprietary

Initial Sales Connection--1 If I could __________, would you _________? 27 Wide Awake Marketing--Proprietary

Initial Sales Connection--2 If I could __________, would you _________? 28 Wide Awake Marketing--Proprietary

Initial Sales Connection--3 If I could __________, would you _________? 29 Wide Awake Marketing--Proprietary

Initial Sales Connection--4 If I could __________, would you _________? 30 Wide Awake Marketing--Proprietary

Initial Sales Connection--5 If I could __________, would you _________? 31 Wide Awake Marketing--Proprietary

Power 100 --Instructions #1 - Green: People you know and have access to; you believe they really need your services #2 - Blue: People who have or can refer prospects to you #3 - Yellow: People or businesses you don’t have access to but you believe they fit your Ideal Prospect Profile #4 - Pink: People or businesses who already have your Ideal Prospect, complement what you do and might be a good Alliance Partner #5 -Red: Your Wish List—what company or person represents your big, hairy, audacious dream? 32 Wide Awake Marketing--Proprietary

Your Power 100—page 1 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 33 Wide Awake Marketing--Proprietary

Your Power 100—page 2 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 34 Wide Awake Marketing--Proprietary

Your Power 100—page 3 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 35 Wide Awake Marketing--Proprietary

Your Power 100—page 4 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 36 Wide Awake Marketing--Proprietary

Your Power 100—page 5 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 37 Wide Awake Marketing--Proprietary

Your Power 100—page 6 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 38 Wide Awake Marketing--Proprietary

Your Power 100—page 7 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 39 Wide Awake Marketing--Proprietary

Your Power 100—page 8 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 40 Wide Awake Marketing--Proprietary

Your Power 100—page 9 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 41 Wide Awake Marketing--Proprietary

Your Power 100—page 10 NAME PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 42 Wide Awake Marketing--Proprietary

SESSION 7— Finding Leads, Prospects & Customers 43 Wide Awake Marketing--Proprietary

Mini Marketing Plan--example Leverage Action # of clients What must you do to activate this Leverage Action? Who will do it? By When? Power 100 Power Hour Referrals Networking 44 Wide Awake Marketing--Proprietary

My Mini Marketing Plan Leverage/Action # of clients What must you do to activate this Leverage Action? Who will do it? By When? 45 Wide Awake Marketing--Proprietary

How Do You Ask For A Referral? Referred by: _________________ 46 Wide Awake Marketing--Proprietary

SESSION 8— Nurturing: through Email, Social Media and Calling 47 Wide Awake Marketing--Proprietary

Social Media Strategy Thought Leadership • 3 -5 content pieces from articles • Pepper in invitation • or pass it along to top of funnel products Audio download HOT Topic Articles Video Free report • 3 -4 articles pushed out and moving virally Free webinar Your Product Funnel 48 Wide Awake Marketing--Proprietary

Blogs – “How To” 1. Begin from you: • • • Why am I doing a blog? Who is it for? What do I want them to do? 2. Give and others give back--Read, comment, and follow other complementary blogs 3. Create super content: Make it relevant and thought provoking 4. Care about your community--Build a community of readers 5. Lead producing--Align your personal goals with your business goals 6. Inspire and motivate: • Useful and relevant • Thought provoking • Focus on the people Wide Awake Marketing--Proprietary

SESSION 9— Your Plan 50 Wide Awake Marketing--Proprietary

Where I Can Speak NAME OF GROUP PHONE WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 51 Wide Awake Marketing--Proprietary

My Outreach Methods METHOD WHAT I’LL SAY WHAT YOU WANT THEM TO DO WHEN YOU’LL CONTACT THEM 52 Wide Awake Marketing--Proprietary