Ministry Strategy 201 Class 5 The Strategy of

Ministry Strategy 201, Class 5 The Strategy of Community Demographics

Warren Bird, Ph. D. , is Director of Research at Leadership Network (leadnet. org). He is widely recognized as the nation’s leading researcher of megachurches, multisite churches, large church compensation, and high-visibility succession. He is also co-author of 27 books. Guest Lecturer

This class will examine how to understand one’s community. What does it mean to really get in and study one’s community? How can we do it? What are the various tools? Once the research is done, how can a pastor use and present this wealth of data? Knowing your community is vital to the implementation of church vision. This information is vital when you want to start a new program or launch a new multisite. Class 5—The Strategy of Community Demographics

§ This session is on Community demographics. § Next week is Church demographics. § To go forward, you need both legs. Today: First of Two Legs

Definition: Demography is the study of the growth, change, and structure of populations Community study help you frame… § 1. Present opportunities § 2. Emerging opportunities Example: peoplegroups. info Why Study Your Community

§ “Wherever Mc. Donalds goes” § Korean phone book § School and mall observation § Geo-code your attenders and/or givers Can Be Very Simple

§ Case study: John Siebeling, Life Church of Memphis, newspaper article about “hungriest zip code in the United States” Can Be Very Simple

§ Another case study… § Note how few sources needed for this example from David’s current church § Note “less is more” in info provided Just a Few Clicks Away

Ev. Free receives donations from all across the USA

. . and all over So. Cal

We are mostly a North Orange County Church

Fullerton--4 zip codes Brea Placentia Yorba Linda--west La Habra La Mirada Buena Park 55% of our people come from 10 zip codes

Fullerton Brea Placentia Yorba Linda—west La Habra La Mirada Buena Park 1055 414 265 220 237 145 59 2395 55% of attenders come from 7 cities

Fullerton Brea Placentia Yorba Linda—west La Habra La Mirada Buena Park Ev. Free Attenders 1055 414 265 220 237 145 59 2395 City Population 135, 161 39, 282 50, 533 66, 735 60, 239 48, 527 80, 530 481, 007 55% of attenders come from 7 cities http: //quickfacts. census. gov/qfd/states/06/06059. html

July 2015 July 2020 July 2025 July 2030 July 2035 3, 154, 580 3, 266, 107 3, 349, 157 3, 410, 773 3, 421, 228 OC Population Projections Center for Demographic Research www. fullerton. edu/cdr/ocff. pdf

White alone Black or African American Indian Asian alone Pacific Two or More Races OC 74. 1% 2. 1% 19. 2% 0. 4% 3. 2% 100. 1% CA 73. 5% 6. 6% 1. 7% 14. 1% 0. 5% 3. 7% 100. 1% Hispanics may be of any race, so also are included in applicable race categories. Hispanic or Latino 34. 2% 38. 4% OC Racial Mix quickfacts. census. gov/qfd/states/06/06059. html

Population 500, 000 450, 000 400, 000 350, 000 300, 000 250, 000 200, 000 150, 000 100, 000 50, 000 0 0 -9 10 to 19 20 -29 30 -39 40 -49 50 -59 60 -69 70 -79 80+ OC Age Distribution www. realtor. com/local/Orange-County_CA/lifestyle

Singles 10. 6% Married 36. 9% Single Parents 13. 4% Married with Kids 39. 1% OC Marital Status www. realtor. com/local/Orange-County_CA/lifestyle

OC CA USA 3. 1 38. 316 $74, 987 $61, 801 $52, 961 $826, 376 $683, 938 $495, 853 Residents 5+ years 33% 36% 35% Annual Turnover 22% 19% 18% 36 years 35 years 37 years Population (millions) Median Household Income Avg. Household Worth Median Age Orange County, California and the USA www. realtor. com/local/Orange-County_CA/lifestyle

Review of Sources Used § Realtor. com (or similar) § Fullerton. edu (or similar) § The town’s website section geared to attract businesses and new residents § Cont’d…. Free Data Online

§ For next slides… § U. S. Census (or other nation), American Community Survey www. census. gov/acs/www/. § Assoc of Religion Data Archives, www. the. Arda. com/congregations. asp Free Data Online (cont’d)

§ U. S. Census (or other country) § www. census. gov/acs/www/ Free Data Online (cont’d)

For next two slides. . . § Tableau, www. tableausoftware. com § Percept, www. perceptgroup. com Fee-Based Data

§ Tableau Desktop Product Tour § Based on technoligy from Stanford University that let’s you drag and drop to analyze data. http: //www. youtube. com/watch? feature=pla yer_embedded&v=37 Mx 3 u. ZRw. B Tableau Overview

§. §. Percept Overview

Rick Warren: Adapt your church to your community demographics https: //www. youtube. com/watch? v=ed UL 17 MLpp. M Hispanic Example

www. leadnet. org/hispanic Reaching More Hispanics

§ Leadership Network: Advice to Non-Hispanic Churches § Wilfredo “Choco” De Jesus, Senior Pastor, New Life Covenant, Chicago, Il. § New Life Covenance is one of the nation’s largest bilingual churches. https: //www. youtube. com/watch? v=po. SDSf. HGFKI Reaching More Hispanics

§ Send documents and PDFs about your church or topic. Share other material on “how you do staffing. ” § Everybody loves to see examples of policies and practices § David Fletcher will post these on the class website Also Remember

§ @warrenbird, @leadnet § www. leadnet. org/advance Follow Leadership Network