Marketing and the Marketing Concept Marketing Warmup Objective
Marketing and the Marketing Concept Marketing
Warm-up & Objective
Answer Questions
Warm Up ? Warm-up: In exactly 18 words, define the term Marketing. Process of Planning, Pricing ________ Promoting, Selling, &, Distributing ________ Ideas, Goods, and Services ________ ________ to create exchanges that _______. satisfy customers o
Marketing & the Marketing Concept o What is Marketing? n Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. o o Ongoing Always changing n n Must be able to keep up with the latest trends & consumer attitudes. What was cool for my parents was not cool for me and what was cool for me is not cool today
January 23, 2014
August 26, 2014
Trending on Twitter
Assignment o Watch videos pertaining to pop culture n n n Decades 1950 -2000’s You can take as many or as little notes as you wish while you watch At the end of class you will be asked a question pertaining to the differences you see
1950’s Trends o o o o o Colored streamers for handlebars Baseball cards in your bikes wheel spokes TV Dinners Fins and Chrome on cars Silly Putty The boomerang Frisbee Mr. Potato Head Chicken Dance Lego’s http: //www. youtube. com/watch? v=KKQ 5 QSf. Rd. BI Fashion o o o o Woman dressed like stewardess Letter sweaters Blue suede loafers Quiff hairdo Sideburns Saddle shoes Beanie cap Coonskin caps
1950’s: Baby Boomers Fact Stat Population 151, 684, 000 Annual Yearly Income $2, 992. 00/year Labor Force 5 out of 7 workers were men Life Expectancy Men: 65. 6 Women: 71. 1 Cars Sold Per Year 1950: 6. 6 Million 1959: 13. 2 Million Price of Goods Sold $. 14 / Loaf of Bread $. 18/ Gallon of Gas Fun Facts… • Rise of Middle Class • Suburbia • The Cold War • Baby Boomer Generation • Harry Truman • Advancements in Electricity & the Highway System
1960’s Toys / Activities o o o o Motown music Twister GI Joe Bouncy Ball Chinese Fire Drill Troll Doll Yo-yos Fashion o o o o o http: //www. youtube. com/watch? v=b. Py 8 t 9 F 6 d. Pc Hair Ironing Granny Glasses Doll-Like Makeup Peasant skirts Wide belts Hip hugger pants Eyeglasses without lenses Tie-dye shirts Turtlenecks
1960’s Fact Stat Population Exceeds 200 Million Annual Yearly Income $4, 743. 00/year Labor Force 4. 75 out of 7 workers were men Life Expectancy Men: 66. 6 Price of Goods Sold $. 25/ Gallon of Gas Fun Facts… • 87% of American homes had televisions Women: 73. 6 • More students entered college • Influential People • Hugh Heffner, JFK, Muhammad Ali, US Men's Olympic Hockey • First Satellite Transmissions • Space program sees changes
1970’s Fashion Toys o o o Muscle cars Tetherball Bean Bag Chairs Dashboard Hula Girls Pet Rocks o o o o Leisure Suits Platform Shoes Dorothy Hamil haircuts Perms for men Bell bottom pants Earth shoes Afros http: //www. youtube. com/watch? v=Tou. Sf. RS 4 L 2 E
1970’s: Generation X Fact Stat Population 1970: 204, 879 Million 1979: 221, 719, 000 Annual Yearly Income $9, 300/year Labor Force 3 out of 4 workers were men Life Expectancy Men: 67. 1 Price of Goods Sold $. 36 - $. 86/ Gallon of Gas $. 33 / quart of milk $. 24 / loaf of bread Fun Facts… • First National Debt since WWII • Disco & Beattles • Cigarette Ads banned from television • Voting age lowered to 18 • Disney World opened • Flight Industry, Computer Revolution & Environmental Movement Women: 74. 8
1980’s Games / Sayings o o o o Atari Rubik’s cube Chuck E. Cheese “Where’s the Beef” “Just Say No” Hungry Hippo Rainbow Brite Koosh Balls Pac Man WWF Wrestling Slap Bracelets Game Boy Roller Blading http: //www. youtube. com/watch? v=ys. SLI_t. Ihu. E Fashion o o o o o Jeans with zippers on the legs Guys with one earring Mullets and rat tails Ripped jeans Jelly Shoes Vans Tennis Shoes Preppy look Doc Martins Mohawks
1980’s: Generation Y Fact Stat Population 1980: 226, 546 Million 1989: 246, 000 Annual Yearly Income 1980: $19, 170/year $3. 10 Minimum Wage 1989: $27, 210/year Labor Force 2 out of 3 workers were men Life Expectancy Men: 69. 9 Price of Goods Sold $1. 19 - $. 97 for a Gallon of Gas $68, 714 - $120, 000 for a new house $7, 210 - $15, 400 for a new car Fun Facts… • First National Debt: • 1980: 9. 1 Billion 1989: 3. 2 Trillion • Ronald Reagan Years • Pac Man • Cable Television News & Music Women: 77. 6
1990’s https: //www. youtube. com/watch? v=St 28 n. Zlps 8 M Fashion o o Tattoos Body Piercings Ear Piercings Casual, chic look n n n T-shirts Jeans Hoodies http: //www. youtube. com/watch? v=1 Etdua. QUIl 4
1990’s: http: //www. thepeoplehistory. com/1990 s. html Fact Stat Population 1990: 226, 546 Million 1999: 246, 000 Annual Yearly Income 1990: $28, 970/year 1999: $40, 810/year Labor Force 3 out of 5 workers were men Life Expectancy Men: 73. 8 Price of Goods Sold $1. 34 - $1. 22 for a Gallon of Gas $123, 000 - $131, 700 for a new house $16, 000 - $21, 100 for a new car Fun Facts… • First National Debt: • 1990: $3. 36 Trillion 1999: 5. 7 Trillion • Gulf War • Drug Trade took off • Internet grew by 3500 times per year; 295 million users by 2000 • Genetic Engineering Women: 79. 5
2000’s o Mash-up Decade n n o Fusion of previous decades Vintage clothing from 1940’s – 1980’s Music-based subcultures n Indie Pop o Minimalist Fashion o Colors: Baby Blue, yellow, & hot pink o Vera Wang, Alexander Mc. Queen, Christian Louboutin, Jean Paul Gaultier, Vivienne Westwood, & Karl Lagerfield
2000’s o Social Media n Blogs, My. Space, Facebook, Linked. In, You. Tube o Music Downloading websites o Google o Environmental Friendly Products n Restaurants, Cars, Solar Power, Wind Power, etc. . o Nintendo Wii & Playstation 2 http: //www. youtube. com/watch? v=V 2 wn. UDO 3 rqk
2000’s: Fact Stat Population 2000: 281. 4 Million 2009: 305. 5 Million Annual Yearly Income 2000: $41, 262 year 2009: $48, 916 year Labor Force 56 out of 100 workers were men Life Expectancy Men: 76. 2 Price of Goods Sold $1. 51 - $2. 40 for a Gallon of Gas (Was in the $3. 00+ range) $207, 000 - $270, 700 for a new house $20, 300 - $26, 645 for a new car Fun Facts… • First National Debt: • 2000: 5. 6 Trillion 2009: 12. 3 Trillion • Ipods were released • Equal Rights Movement • Fast Food Health Scare • Natural Disasters: Earthquakes & Hurricanes • Energy Crisis • Flash Drives, Windows XP, Vista, Fire. Fox Women: 81. 1
2010 - 2012 o o Designer Brands 1980’s Influences Leggings 3 D Printing
2009 List o o o o o Skinny Jeans Energy Drinks (Red Bull/Monster/Rock Star) Ring Tones Hybrid Cars P 2 P File Sharing – (Limewire, Kaaza, Napster) My. Space You. Tube Tivo Nintendo Wii Phrase: “B. A. ”
Key Concepts In order to be effective in business you have to know what customers want. In order to be really successful you have to know what customers want before they do. In order to be effective in Marketing you have to know how to make them aware of what you offer.
Assignment: Solo or Partner Predict the following for the year 2020 n US Population n Average Income n Life Expectancy for males & females n Average cost of a house n Average cost of a car n National Debt How would this information be beneficial to a marketer? (3 -5 sentences) o o Complete the Following: n n n 5 Current Trends 2 Trends of the Future 2 Current Trends going away
Part I: Answer Questions Below (Individually or with a partner) o Predict the following for the year 2020 n n n US Population Average Income Life Expectancy for males & females Average cost of a house Average cost of a car National Debt How would this information be beneficial to a marketer? (3 -5 sentences)
Part II: Assignment o You &/or a Partner need to create a Power. Point or some visual platform (Prezi, Publisher, Word) with the following criteria n Slide #1: Title Slide with your name(s) n Slide #2: A collection of at least 5 current trends o Fashion, toys, sayings, musicians, etc…. n Slide #3: Identify at least 2 things that will catch on in the near future n Slide #4: Identify 2 current trends in society that you see disappearing or going away soon
Ticket out the Door o In your opinion, which decade had the biggest impact on our society? 1950’s 1960’s 1990’s 1970’s 2000’s 1980’s 2010’s Choose a Decade & Explain Why. Answer should include at least 2 supporting reasons.
Cute….
- Slides: 33
