Uncertainty Trust and The Motivated Rejection of Climate
- Slides: 54
Uncertainty, Trust, and The Motivated Rejection of Climate Science Dr. Sander van der Linden Dutch Statistical Society Department of Psychology, University of Cambridge Winton Centre for Risk and Evidence Communication @Sander_vd. Linden
Outline of Talk • A short history of climate science denial • Inoculating against misinformation • Communicating uncertainty in a post-truth world
Part I: Manufacturing doubt about the science Let’s agree to disagree
The Scientific Consensus on Climate Change
The scientific consensus on human-caused climate change
Who counts as an “expert”?
The Luntz Memo: Attack the scientific consensus
Uncertainty as a vehicle for the politicization of science
Concerted Disinformation Campaigns
Concerted Disinformation Campaigns
Misperceptions of the scientific consensus
Public Perception of the Scientific Consensus
Post-truth: misperceiving the scientific norm
Normative Belief Change Processes Informational Influence Central Tendency Dispersion Describes the average group behavior Describes the variance Try to shift norm to new location Weakens influence of existing norm
Gateway Belief Model (GBM) – van der Linden et al. (2015, 2017)
Gateway Belief Model (GBM) – van der Linden et al. (2015, 2017)
The Conspiracy-Effect (van der Linden, 2015) • Online experiment (N = 316) • Conspiracy-theory condition • (“The Great Global Warming Swindle”). • Climate “inspirational” video (UN). • Control group (neutral word puzzle). • Outcome measures: • Public perception of the scientific consensus. • Sign a real online “stop global warming” petition. • Pro-social intentions to donate or volunteer for a charity in the next six months.
Perceptions of scientific consensus (0% to 100%) 72% 70% F(2, 309) = 5. 77, p < 0. 01 61% van der Linden, S. (2015). The Conspiracy-Effect: Exposure to Conspiracy Theories (about Global Warming) Decreases Pro-Social Behavior and Science Acceptance. Personality and Individual Differences, 87, 171 -173.
% Signed “Stop” Global Warming Petition 43% 34% 23%*** van der Linden, S. (2015). The Conspiracy-Effect: Exposure to Conspiracy Theories (about Global Warming) Decreases Pro-Social Behavior and Science Acceptance. Personality and Individual Differences, 87, 171 -173.
“When facts fail”
If the human brain was Bayesian (all of the time). .
Selective Attention, Confirmation Bias, and Motivated Reasoning Attitude polarization Selective Attention Confirmation Bias Motivated Reasoning Directionally motivated reasoning Motivated numeracy
Motivated Cognition on Steroids: The Motivated Numeracy Hypothesis
Does exposure to evidence lead to belief polarization?
Does exposure to evidence lead to belief polarization? National US Survey Experiment (N = 6, 301) Pre-test (Prior Judgments) Treatment (N = 3, 150) Control (N = 3, 151) Distractions Posterior Judgment
Does exposure to evidence lead to belief polarization?
The Consensus-Heuristic
The Wisdom of (Expert) Crowds (Galton, 1907) • “When independently formed judgements are aggregated, the average estimate of a (large) group is as good, and often more accurate, than individual judgements”. • People intuitively prefer to rely on the combined judgment of multiple experts (Mannes, Soll, & Larrick, 2014).
Non-identity threatening meta-cognition (van der Linden et al. , 2017)
Part II: Inoculating against misinformation
Inoculating against misinformation
A psychological vaccine against fake news
The psychology of persuasion (Yale School) William Mc. Guire
“Continued Influence Effect”
Shift in Perception + + The process of psychological “inoculation”
We showed participants. .
Shift in Perception + + The process of psychological “inoculation”
We showed participants…
Shift in Perception + + The process of psychological “inoculation”
The process of psychological “inoculation” Triggers production of mental “antibodies” Psychological The vaccine Inoculation Through internal rehearsal A) Affective basis: “Warning of impending threat” B) Cognitive basis: “Refutational preemption” Increased resistance to future exposure and persuasion attempts
A psychological vaccine against fake news ‘Partial Vaccine’ ‘Full Vaccine’
Shift in Perception + + The process of psychological “inoculation”
Part III: Communicating Uncertainty
Uncertainty Study Design • Participants were recruited on Prolific Academic, a platform for online research. In total, 1126 people participated in this study, of which 68. 4% were female. The average of the people in our sample was 37. 65 years (SD = 12. 19). • Participants were randomly allocated to one of 9 conditions (about 125 participants per condition), in which they read a short text about one of the three topics (tigers, climate science, or unemployment) that included either an estimate, an estimate with a numerical range, or an estimate with a verbal uncertainty expression. • Recently, an official report came out with new information about global warming. This report stated that between 1880 and 2012, the earth’s average global surface temperature has increased by an estimated 0. 85°C [minimum 0. 65 to maximum 1. 06] [this number could be somewhat higher or lower]
Does uncertainty increase or decrease trust in numbers? Outcome variable How uncertain To what extent do does this you think this number make number is you feel? reliable? To what extent do you think that this number is certain or uncertain? How much uncertainty do you think there is about this number? Estimate - Mean (SD) 3. 44 (1. 27) 4. 84 (2. 10) 4. 80 (2. 27) 4. 50 (1. 33) 4. 53 (1. 36) 4. 55 (1. 26) Number - Mean (SD) 3. 95 (1. 22) 5. 62 (1. 80) 5. 13 (2. 14) 4. 29 (1. 29) 4. 33 (1. 31) 4. 59 (1. 21) Verbal - Mean (SD) 4. 82 (1. 21) 6. 79 (1. 82) 6. 22 (2. 18) 3. 48 (1. 45) 3. 54 (1. 44) 4. 19 (1. 32) p <. 001 0. 51 [0. 33; 0. 69] 0. 78 [0. 50; 1. 05] 0. 33 [0. 01; 0. 64] -0. 22 [-0. 41; -0. 02] -0. 20 [-0. 39; 0. 00] 0. 04 [-0. 15; 0. 22] 0. 41 0. 40 0. 15 0. 16 0. 15 0. 03 1. 38 [1. 21; 1. 56] 1. 96 [1. 68; 2. 23] 1. 41 [1. 10; 1. 72] -1. 02 [-1. 22; -0. 83] -0. 99 [-1. 19; -0. 80] -0. 36 [-0. 54; -0. 18] 1. 11 0. 99 0. 64 0. 73 0. 71 0. 28 0. 87 [0. 70; 1. 05] 1. 18 [0. 91; 1. 45] 1. 09 [0. 77; 1. 40] -0. 80 [-1. 00; -0. 61] -0. 80 [-0. 99; -0. 60] -0. 40 [-0. 58; -0. 21] 0. 72 0. 65 0. 50 0. 59 0. 57 0. 32 Type of uncertainty P-values of ANOVA F-test Number – Estimate Mean difference [95% CI] Cohen’s D Verbal – Number Mean difference [95% CI] Cohen’s D To what extent do you think this number is trustworthy? To what extent do you think the writers of this report are trustworthy?
Does uncertainty increase or decrease trust in numbers?
Does uncertainty increase or decrease trust in numbers?
Gaining trust as well as respect in communicating to motivated audiences about science topics (Dupree & Fiske, 2014)
Conclusion • Public perception of expert consensus is a key factor in judgment and opinion formation about contested issues, such as global warming. • Consensus perceptions are a sensitive psychological construct easily distorted by the presence of sticky misinformation. • Highlighting weight of evidence can help elicit accuracy-motivation and reduce belief polarization and motivated cognition. • It is possible to create cognitive resistance against misinformation through the process of inoculation. • There is a great need to explain and communicate scientific uncertainty without undermining public trust and confidence in the scientific process.
Conclusion Thank you
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