Organizing Persuasive Speeches One goal motivate to act

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Organizing Persuasive Speeches One goal: motivate to act or to agree The Mc. Graw-Hill

Organizing Persuasive Speeches One goal: motivate to act or to agree The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Organizing Persuasive Speeches • Problem-solution • Problem-cause-solution • Comparative advantages • Monroe’s motivated sequence

Organizing Persuasive Speeches • Problem-solution • Problem-cause-solution • Comparative advantages • Monroe’s motivated sequence The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Five-step sequence for organizing speeches that seek immediate action The Mc.

Monroe’s Motivated Sequence Five-step sequence for organizing speeches that seek immediate action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention: Gain attention Need: Show need for change Satisfaction: Provide solution

Monroe’s Motivated Sequence Attention: Gain attention Need: Show need for change Satisfaction: Provide solution to need The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Visualization: Intensify desire for solution by visualizing its benefits Action: Urge

Monroe’s Motivated Sequence Visualization: Intensify desire for solution by visualizing its benefits Action: Urge audience to take action in support of solution The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention: Bubbly actress Need: Embarrassment – dropped call Satisfaction: Cingular Visualization:

Monroe’s Motivated Sequence Attention: Bubbly actress Need: Embarrassment – dropped call Satisfaction: Cingular Visualization: Fewer dropped calls promotion Action: Call today The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Organization I. Introduction – Attention II. Main points in body –

Monroe’s Motivated Sequence Organization I. Introduction – Attention II. Main points in body – Need, satisfaction, visualization III. Conclusion - Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Example By donating: • Save lives • Replenish blood supply The

Monroe’s Motivated Sequence Example By donating: • Save lives • Replenish blood supply The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Introduction - Grab their attention Relate to audience Show importance of

Monroe’s Motivated Sequence Introduction - Grab their attention Relate to audience Show importance of topic Make startling statement Arouse curiosity or suspense Ask question Tell story Visual aid The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Introduction -Attention I. Are you at least 17 years old? Weigh

Monroe’s Motivated Sequence Introduction -Attention I. Are you at least 17 years old? Weigh more than 110 pounds? Are you healthy? II. Yes? You should be donating. III. Why donors are needed. Encourage you. The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Body Need: I. Lack of participation A. Blood transfusion every three

Monroe’s Motivated Sequence Body Need: I. Lack of participation A. Blood transfusion every three seconds B. 3000 gallons of blood every hour C. Donation levels too low The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Body Satisfaction II. You can help A. Donate – Red Cross

Monroe’s Motivated Sequence Body Satisfaction II. You can help A. Donate – Red Cross B. Simple process The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Body Visualization III. One unit = save three lives A. Blood

Monroe’s Motivated Sequence Body Visualization III. One unit = save three lives A. Blood in three parts A. Red blood cells B. White blood cells C. Platelets B. 6 x/year – help 18 C. 10 years save 180 The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Conclusion Action I. I encourage you to donate blood II. Give

Monroe’s Motivated Sequence Conclusion Action I. I encourage you to donate blood II. Give the ultimate gift The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Become involved in. . . , Buy. . . , Change.

Monroe’s Motivated Sequence Become involved in. . . , Buy. . . , Change. . . , Choose. . . , Donate. . . , Establish. . . , Join. . . , Make. . . , Pay. . . , Quit. . . , Sell. . . , Sign. . . , Study. . . , Support. . . , Take. . . , Volunteer. . . , Vote. . . The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009

Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Persuasive Speeches Persuasive Speeches can Establish Change MovePersuasive Speeches Persuasive Speeches can Establish Change Move
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Covering Speeches Speeches Speeches are usually given atCovering Speeches Speeches Speeches are usually given at
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