High Touch in a High Tech Culture Annette

High Touch in a High Tech Culture Annette Anthony EXIT Realty Corp. International Vice President Technology Engagement @annetteanthony

My Why

Judgement FREE Zone

Workshop Format Image source www. sacmetrococ. org

Today’s Technology • • • EXIT’s Resource Center Social Media (Linked. In/ Facebook) EXIT e. Listings Bomb EXIT Promo Shop- not PRINT (Download CHROME)

Today’s Goal • • Your Branding EXIT’s Resource Center/ New Features Reveal the Value of Your Contacts Social Engagement Tips Crush It with EXIT e. Listings Using Video to Increase Engagement Convert Contacts to Clients with EXIT Promo Shop Linkedin- Sponsoring Campaign

Branding

Branding…

Proper Real Estate Marketing BIO Components/ Structure What/Where Specializations Testimonials Office Culture Business/Personal Vision Why Schedule/ Review Referrals

EXIT’s Resource Center

New Updates!

EXITRAC replaced with My Profile

EXITRAC replaced with My Reports

Business Plans

The seasons of Real Estate Pre-Post Regular Play-offs July August September October November December January February March April May June ü Rest ü Recover ü Re-build ü Give ü Work

Tracking Areas of Your Business Digital Off-line Social

#All. In. For. EXIT

Get the most out of every contact

90% of consumers would do business with their same REALTOR. Only 10% actually do~

Connecting & Effectively Using Tools to Build Your Circles

Leverage Technology to Engage *Image sources Dan. Blank. com & forums, anandtech. com

The Formula 18 touches in a… 12 month period equates to 2 referrals for every 12 people in your database.

Number of contacts _____ (1000) Divide 1000 by 12 = 83 This represents the number of people who would refer you. The 83 people who would refer you multiply by 2 = 166 referrals ($167, 400 median home price/ @ 3%) Average commission $5, 022 x’s 166 = $833, 652

What is the VALUE of your database?

#Be. Social Image provided by www. photobrigade. com

Are you a LURKER… Or a LIKER?

Tips to Leverage/ Leave Behind

Leverage • • Know your why Complete profile Pause before you post Have conversations Leverage Multi-media Join Groups Be memorable

Leave • • Be mindful Watch who you follow Posting listings only One sided conversations

#All. In. For. EXIT (All In For EXIT)

LIVE DRIVE

www. Klout. com

Get MORE Listings

LIVE Drive

Tips for Success

Using VIDEO to Accelerate Engagement

Add emotions!

Get the Best and Most of Your Contacts

Time to get organized!

Easy Apps for on the go! Contacts+ (social engagement) Zoho (contacts & tasks) Refresh (insights) Insightly (desktop/mobile) Referral Maker

Broker Owners/ Associates • • • Leverage the e. Newsletter/ ongoing communication New agent/ new office announcements Birthday campaigns Training- when you grow, your region grows EXIT Shoptok. Social Media strategies to “lift” & “be present”

LIVE Drive

Implementation

Either you’re at the table for dinner… or…YOU are dinner. Image courtesy of loveeatrun. com

This is Our Year of Engagement Annette Anthony @Annette. Anthony AAnthony@EXITRealty. com 480 -577 -3242

Thank you! Annette Anthony @Annette. Anthony AAnthony@EXITRealty. com 480 -577 -3242