02 IAT 102 Graphic Design 02 Typography origin
- Slides: 59
02 IAT 102 Graphic Design
02 Typography: origin of movable type Typeface Grid
Design elements essential to good visual communication: § Shape and Form § Spatial Awareness (layout and grid systems) § Typography: understanding what type is + how to work with it § Dynamics, Emphasis and Contrast § Using Colour for emphasis, orientation or decoration
Typography Content and images taken from: Lupton’s Thinking with Type, Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design
Psalter-Hours English, 13 th Century A. D. Walters Art Museum, Baltimore, MD. Before the invention of the printing press, handwritten documents were riddled with errors. Scribes invented visual, artistic ways to salvage these laboriously crafted objects.
Illuminated Manuscripts (1342 A. D. ) Celtic, 12 th century, Hungary
Early European block printing (1466 A. D. ) - book design
metal type Gutenberg’s moveable Type in Europe (1453 -1455 A. D. )
Chinese movable type (c. 1300 B. C. )
Typographic design is not only an act of mark making, but also of spacing. Letterpress technology a classic typographic page
Typographic design with white space Emil Ruder, 1967
Leading refers to the thin strips of lead that divide the horizontal lines of type. A font size is determined by the entire piece of metal. Therefore, not all 10 pt. fonts look exactly the same - they can have differing x-heights.
origin
Letter anatomy
Typeface Content and images taken from: Craig’s Designing with Type and Saffer’s Designing for Interaction
Typefaces commonly called fonts categorized into two groups called serif sans-serif
Serif typefaces are easy to read and are excellent for long passages of text (e. g. books) Sans-serif typefaces are generally used for shorter passages of text and for text that is meant to be scanned quickly (e. g. signage) (top) Garamond circa 1500 s and (bottom) Gill Sans 1927 typeface
Typeface, serif + sans serif
Old Style Font: (Centaur) - Axis inclined - Moderate contrast
Transitional Font: (Baskerville) - Axis vertical - Moderate contrast
Modern Font: (Bodoni) - Axis vertical - strong contrast
Egyptian Font: (Rockwell) - low contrast - strong serifs
Sans Serif Font (Grotesque): (Helvetica) - no serifs
widow
A single line on the top of a page is also called widow
if the first line of a paragraph appears on its own at the bottom of a page, we call it an orphan
widows and orphans
Typeface is an important choice in any visual interface, providing not only a platform for useable, readable, and clear labels and text, but also personality.
word spacing
word spacing
word spacing
line length
line length
line length
Grids
Grids are the underlying structure of any document.
A grid system helps designers organize information into a coherent pattern.
A grid is a reusable system for multi-page and/or multi-issue publications.
single-column grid
single-column grid
multi-column grid
multi-column grid
modular grid
modular grid
How to work with a grid?
1. Select a page format and a type area
2. Divide type area into columns
3. Insert horizontal divisions
4. Choose appropriate font sizes
Josef Müller-Brockmann
Grid systems in graphic design, Josef Müller-Brockmann, Niggli, 1981, Zurich Josef Müller-Brockmann
Announcements: - Pop Quiz next week
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- 102 graphic
- Spacing in graphic design
- 102 graphic
- Learnability flexibility robustness
- New york school
- Emil ruder
- Typography rules
- 102 graphic
- Weingart
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- Ghost graphic story graphic and wayfinding
- Understanding typography
- Typography vocabulary
- Logo
- Intro to typography
- History of typography timeline
- Typography anatomy
- What is this font
- Elements of letter
- A complete set of letterforms is known as a font or a
- Typography minggu
- Photography alphabet challenge
- Typography concepts
- Aplikasi typography
- Typography rules
- Typography notes
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- Contoh typography
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