11 IAT 102 Graphic Design 11 The digital

11 IAT 102 Graphic Design

11 The digital revolution and beyond: Review Graphic Design meets the Computer Type Design in the 90 s: Emigre, Greiman, Brody, Carson

The New Typography- Germany 1928 c The New Typography- -Dynamic force must be present -Sans- serif - Kinetic design of contrasting elements -Flush left text with ragged right -White space -Rules, brars, boxes used for structure, balance and emphasis - (Chapter 16, Meggs) Jan Tschichold. Die Frau ohne Namen. 1927

Swiss Design -1950’s (International Typographic Style) - asymmetrical organization - grid - objective photography - abstracted repeated geometric form - clear and factual - sans serif typography -Design solution comes from content Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann - (Chapter 18, Meggs) Armin Hofmann, 1954

New York School - America 1940 – 1970’s Paul Rand - - invented shapes could be symbolic and expressive -Strong form (shape, colour, line, value, . . . ) -Reduce communication content to symbolic essence. - (Chapter 19, Meggs) Paul Rand, cover for 'Direction' magazine, 1940. x

http: //www. youtube. com/watc h? v=h. H 446 lg. Dr. W 8&feature=r elated

Designer Jamie Reid 1977

Graphic Design meets the Computer

Susan Kare - Macpaint - control panel, 1983

Susan Kare - Macpaint - interface, 1983

The New Wave- Holland & America 1970’s • retained certain Swiss elements • subverted the grid • playfully incorporated eclectic cultural references • Replaced objectivity with a reflective subjectivity • Inspired by new forms electronic media Cover for WET magazine, designed by April Greiman, 1979.

Emigre Magazine, 1984 -

Rudy van der Lans – Émigré magazine, issue 1 – 1984 (Netherlands)

Rudy van der Lans – Émigré magazine – late 1980’s (Netherlands)

Emigre_magazine Emigre Type Foundry http: //www. emigre. com Rudy Vander. Lans Zuzana Licko

Postmodern Design-1980’s - Breaking and expanding the rules of the Swiss style - Complexity - Ornaments - Odermatt and Tissi - Weingart - Schraivogel - Sagmeister (Chapter 23, Meggs) Ralph_Schraivogel, 1989

Postmodern Design-1980’s Postmodernism was an international style, influencing all aspects of design.

The Dancing House by Vlado Milunić and Frank Gehry 1992

Postmodern Design - Wolfgang Weingart

-Wolfgang Weingart

-Wolfgang Weingart

Does It Make Sense? April Greiman 1984

Neville Brody

New Fonts

Neville Brody Face Magazine 1981 - 86

David Carson

David Carson, 1995, Ray Gun Magazine, the End of Print

Graphic Design develops a conscious

Postmodern Design-1990’s -- Found elements -- type in bars -- collage approach -- decoration -- humor / playfulness - grunge typography - Art Chantry - Sagmeister -Tibor Kalman -David Caron (Chapter 23, Meggs) Art Chantryl, 1994

Art Chantryl, 1994

Tibor Kalman

fin