Design Insights 10 Typography Rules Design Insights Use

  • Slides: 7
Download presentation
Design Insights 10 Typography Rules

Design Insights 10 Typography Rules

Design Insights Use 1 -2 Fonts Until you understand how to complement different fonts

Design Insights Use 1 -2 Fonts Until you understand how to complement different fonts avoid Using more then 1. If you are not convinced, try fonts from different classifications to create contrast. DO NOT USE pair of serif + serif, slab + slab, etc. Myriad +Myriad +Garamond Type properties A typeface is a collection of letters. While each letter is unique, certain shapes are shared across letters. A typeface respresents shared patterns across a collection of letters. A typeface is a collection of letters. While each letter is unique, certain shapes are shared across letters. A typeface represents shared patterns across a collection of letters.

Design Insights Align Left Why it’s easier to find and read! You align right

Design Insights Align Left Why it’s easier to find and read! You align right sometimes (If it’s necessary for a composition) but always be critical and check your alignment.

Design Insights Confused by Sizes? Try X 2 rule. If you are using 64

Design Insights Confused by Sizes? Try X 2 rule. If you are using 64 for your headers, pick 32 for your body text. Try this in your next project, you will be impressed. Header Helvetica Now is a chapter in the story of perhaps the best-unknown typefaces of all time. Available in three optional size - Micro, Text, and Display.

Design Insights Let letters Breathe! It’s very important to work with spacing between rows

Design Insights Let letters Breathe! It’s very important to work with spacing between rows of text. Keep in mind that you need to always make sure that you must have bigger gap between diff

Design Insights GOLDEN Line Height Do you struggle to find a perfect line height?

Design Insights GOLDEN Line Height Do you struggle to find a perfect line height? Breathe, my friend, all work was done for you already. Just multiply (font size) *1. 5 or 1. 618 and the result will be a perfect match FONT SIZE : 30 |LINE HEIGHT : 45/49 (FONT SIZE) *1618 = IDEAL LINE HEIGHT

Design Insights Check out for more insights on www. lightseid. com

Design Insights Check out for more insights on www. lightseid. com