VCD 4 GOALS WEEK 01 Understanding self passion

VCD 4

GOALS • WEEK 01: Understanding self passion and interest (27/1/2020 – 31/2/2020) • WEEK 02: Identifying potential network (31/2/2020 – 07/2/2020) • WEEK 03: Understanding the problem around us (07/2/2020– 14/2/2020) • WEEK 04: Figuring out what is innovation (14/2/2020 – 21/2/2020) • WEEK 05: Developing idea into business model (21/2/2020 – 02/3/2020) • WEEK 06: Communicate your business model: Low res prototype (02/3/2020 – 09/3/2020) • WEEK 07: Communicate your business model: market feedback (06/3/2020 - 13/3/2020)

SELF EXPLORATION • OBSERVATION, do an observation and or reflection bout your self: Strength, weakness, turn on, turn off, abilities/skills, education, achievements, also bout your network, and their ability. • INTERVIEW, Interview others about what they think about you (use the same points as the observation). • MAPPING, create a visual mapping about your skill, abilities, based on your observation and interview. • *YOUR NAME* BOOKLET, create a research journal documenting your research process and result, present the finding in infographic, add personal info about you full name, nick name, birthday, family’s. • CURRICULUM VITAE, create a CV (technically a short version of *your name* booklet) • DUE DATE, *your name* Booklet and Curriculum Vitae: Friday, 31 January 2020 • DURATION, 27 – 03 February 2020 Note: 1. Choose 2 tutor name, that you want to apply to 2. The *your name* booklet and CV will be use to apply for a spot on tutor list

Personality test • https: //www. psychologistworld. com/tests/jung-archetype-quiz • https: //www. 16 personalities. com/free-personality-test • http: //www. humanmetrics. com/cgi-win/jtypes 2. asp • https: //www. scienceofpeople. com/ambivert/ • https: //www. temubakat. com/id/index. php/main/disp/tes

Today Assignment • Create group of 7 -ish • Choose the topic you want to review • Do a research and presentation on the topic • Present your finding in 5 slides presentation • Today’s topic is: • Curriculum Vitae • Work application letter • Portfolio’s (online and offline) • Choose the best presenter (you cannot choose your own group)

• ”your name” booklet • • There’s no minimum and maximum page number, nor standard size This book main purpose to give you reflect, understand write about yourself Positioning, USP, Personal Branding Design it, express your self thru the book • Curriculum Vitae • After you gain much info bout your self, pick the most “sellable” values and put it in your curriculum vitae • The curriculum vitae (as you have research it before) should content your basic info, ability, and values. • It should speak appealing, clearly and directly to the person/company that read it • Both of the assignment should be turn in on Monday, Max 8 PM in PDF format, but you may print it if you consider it will be more appealing, print version (if any) can be submitted the next day Tuesday (will be given extra effort point) • Email to: Christ. ang@ciputra. ac. id, subject: NIM_NAME_CV

”your name” booklet File Name: Nim_Name_booklet More conventional way: https: //drive. google. co m/drive/folders/1 w. KDr 6 k. Drq. PNzn. Hs. Mv 5_qf. H 1 p. R 7 ai. Iz_F https: //bit. ly/2 Gz. Wd 8 t

List of tutor for VCD 4 (choose 2 name that you want to be your tutor) • Christian Ang • Marina Wardaya • Shienny Megawati • Paulina Tjandrawibawa • Rendy Iswanto • Hutomo Setiabudi Note: The CV will be the reference and consideration for the tutor to build their Team member

NETWORK IDENTIFICATION • OBSERVATION, do an observation and Identify your network that have potential to help you in creating business. Understand : Strength, weakness, ability, turn on, turn off, abilities/skills, education, achievements. • INTERVIEW, Interview them to get more insight about them. . • MAPPING, create a visual mapping about your network skill, abilities, based on your observation and interview. • NETWORK MAPPING, create a mapping about your network and abilities • DUE DATE, 07 February 2020 • DURATION, 03 - 07 February 2020

Who ? Skill Passion Who ? Skill Passion Skill Who ? Passion FAMILY FRIENDS Who ? Skill My Skill Who Am I? FAMILY Who ? Passion Who ? My Passion Skill Passion Who ? Skill Passion Skill Who ? Skill Passion Who ? Skill Passion

Study Case Ali Agus hendak mewujudkan startup impiannya, sebuah bisnis yang bergerak di bidang design kaos dengan tema quotes inspirational, tapi dia tidak tahu bagaimana mendapatkan pendanaannya, dia berencana untuk mencari pendanaan dari : a) Join dengan temannya, kelompok: marsha “ 75”, gilbert “ 70” b) Funding dari Investor, kelompok: inung “ 65”, sam “ 80” c) Pinjaman bank, kelompok: desy “, kelvin “ 70” Apa yang harus Ali Agus lakukan? Persyaratan apa yang harus dia lengkapi? Apa yang harus dia perhatikan? Resiko apa yang mungkin terjadi?

Review • Berikan review lisan terhadap temuan kelompok lain • Apa yang membuat presentasinya menarik? • Apa yang bisa kalian adopsi di kelompok kalian

Try watching these Reality Show • Dragons den • Project Runway: fashion startups • Shark Tank • …

The ICEBERG • What appear on the surface is not the real problem • Observe, read, listen • Use 5 level 4 W 1 H (What, Why, When Where, Who, How) technique which is used by managers in understanding a problem in order to define the root cause ASKING THE RIGHT QUESTION = GETTING THE RIGHT PROBLEM = FINDING THE RIGHT SOLUTION

YOUR ASSIGNEMENT TODAY • Save the world from damaging plastic waste, make the world a better place, suggest a change, design new product/process to reduce the plastic menace • Submission date: Today, Friday Feb 07, 2020, on my desk before 16: 00. • Submit your paper, contain of: • Background of the problem • The problem you want to solve • The ideas (concept, sketch)

WALL OF PROBLEM • OBJECTIVE: • Find 20 problem people face daily (domestic, nation wide, world wide) • RESEARCH: do an observation, literature review, and interview to find out about the nature of the problems, who’s the victim, how it effect their life, what is their effort to solve it? • PROBLEM BOOK, make a scrap book containing your finding and information • DUE DATE: Monday, 17 February 2020 • DURATION: 07 -17 February 2020

No. Scoop Instrument 1 Domestic (Around you) Observation Interview 2 Nation Wide 3 World Wide Observation, Interview, Literature Study Class Low Class Middle Class High Class Problem's Where to look Economy, Home, school, education, Health university, market, (physical, mental), workplace, factory, sanitary, gender mall/shopping equality, bullying, place, religious waste, traffic, etc place

YOUR ASSIGNEMENT TODAY • Find problem around you (market place, around your home, malls, religious place, school, university, etc) • The problem that may happen there Economy, education, Health (physical, mental), sanitary, gender equality, bullying, waste, traffic, etc • Submit your paper, contain of: • Background of the problem, why is it happening, what is the cause • Who’s the victim, the effect and how they deal with it?

Chris Ang Hutomo Marina 20315040 Nandini Puspitaningtyas Nugraheni 20315024 Axel Leonardo Setio 20316028 Florencia Christy Harlim 20317004 Kevin William 20316031 Kevin Eugene 20317001 Jesslyn Jovita 20317010 Michelle Caroline Kristanto 20316903 Magga Putra Candra 20317002 Tivany Hartono 20317014 Marsha Antonia 20317005 Nicholas Theonard Sanjaya 20317003 Gilbert Valdino Tjahyono 20317028 Joshua Christian Sulistio 20317025 Nicholas Eric 20317009 Jeremy Ernesto Sean Wahono 20317029 Ruth Natalia Soefian 20317021 Elbert William 20317036 Muhammad Ainur Ridho 20317045 Joshua Elson Christanto Muhammad Alfandi Bagus 20317048 Darmawan 20317022 Fransisca Amelia Wijaya 20317049 Yemima Judithia Karsena 20317050 Christopher Kevin Setiawan Paulina Rendy 20315052 Wendy Bagas Aditya 20317006 Michelle Jasmine Halim 20317008 Michelle Hannah Christina Tee 20317011 Livia Angelica 20317023 Amalia Tiffany Widyadhari 20317020 Jovani Liman 20317027 Jennifer Austeen Angelica 20317030 Samantha Teonata 20317032 Annisa Yuniar 20317033 Desi Anggita Septesia 20317012 Axel Febrian 20317041 Jason Pangkey 20317013 Liony Suryaputra 20317046 Quena Fatin Premasha 20317042 Timotius Kevin Witarsa 20317024 Joy Christy Fidelin Nicolay Shienny 20316012 Frelin Ivana Djayaputra 20316024 Lisa Juliet 20316059 Farrah Jihan Amalia Rahman 20317018 Satyaning Maharani 20317019 Nastasya Lauwren 20317031 Zalshabila Audrea Putri Arine 20317034 Michelle Anastasia Winarko

Figuring out your expenses • • • Daily Transportation Entertainment Communication Assignment 2 friend bday 1 fam bday Doctor visit Valentine day Fashion updates What else

PERKIRAAN BIAYA SELAMA 4 TAHUN (VCD - SEKOLAH UMUM) SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 TOTAL Biaya DPP 26. 750. 000 Biaya SPP 8. 700. 000 8. 700. 000 Biaya SKS (1 SKS = 450. 000) 8. 100. 000 (18 SKS) 8. 100. 000 (18 SKS) Biaya O-week 2. 500. 000 Jumlah 46. 050. 000 16. 800. 000 163. 650. 000

YOUR ASSIGNEMENT TODAY • Do a research about: • Innovation • Invention • Sustainability • Present your finding at 10 AM. • Submit your paper, contain of: • What, why, who, where, when, how • What is the different from the two other points.

WALL OF INNOVATION • OBJECTIVE: • Find 20 innovation (domestic, nation wide, world wide), the innovation can be on the product/service/business model. • RESEARCH: do an observation, literature review, and interview to find out about the nature of the business, innovation, who is the target market, what is the problem faced by them and how the innovation solve their problem, etc • INNOVATION SCRAP BOOK, make a scrap book containing your finding and information • DUE DATE: Friday, 23 February 2020 • DURATION: 16 -23 February 2020 • CONSULT WITH YOUR TUTOR

BUSINESS DEVELOPMENT • OBJECTIVE: • Create 3 business Lean Canvases based on your Problem + passion + ability + network + innovation from other • What kind of funding that you will use? (based on week 2 discussion) • RESEARCH: do a triangulation between your skill, passion, network from SELF EXPLORATION Vs Problem people face daily from WALL OF INNOVATION Vs Innovation Inspiration from WALL OF INNOVATION • DUE DATE: Friday, 06 Maret 2019 • DURATION: 23 February – 06 Maret 2020 • CONSULT WITH YOUR TUTOR

SELF EXPLORATION INNOVATIONS BIZ IDEAS PROBLEMS

LEAN CANVAS There are three key rules to keep in mind: 1. Specific and concise sentences. Don’t just write “time” as a problem, but, for example, “the process of finding the right supplier is complex and requires too much time”. Keep sentences simple, straight to the point, short (maximum 10 words each) and meaningful. 2. After prepared a draft, go through each step, telling this story to yourself: we will help these people (customer segments) to solve (problem) by providing them (solution). They will know about us through (channels) and they will be convinced to join us because (value proposition) and because we already (unfair advantage). We will charge them by (revenue) and we believe this will cover our (costs). We will measure our performance by tracking (key metrics). It should all flow and make sense, like it is a story where everything is linked. If it doesn’t, the Lean Canvas needs more work. 3. Prepare a Lean Canvas for each customer segment of your business idea. This is because each customer segment may have different problems, solutions, channels, revenue, costs, etc.

https: //www. youtube. com/watch? v=pv. IN 9 STpz. CQ

PROBLEM • Which problems are you willing to solve with your business idea? • strongest frustrations or aspirations that your potential customers have • The best way to describe the problems is in terms of the jobs customers need to do, what they are ultimately trying to achieve and what is the pain or the frustration they currently feel. Possibly with a concise sentence. EXISTING ALTERNATIVES • The existing solution, the offer that competitor provide.

CUSTOMER SEGMENTS Who do you think is suffering because of the problems you are going to solve? • Do these people have specific job titles or roles? • Do they work in specific industries? • Do they have particular demographics / salary range? EARLY ADOPTERS Identifying and conquering the early adopters segment is the most important thing to do when launching a new business, they are the ones that are going to be your first customers and the first version of the business is going to be crafted around them. • Early adopters have the problem, they are the ones that positively responded to a problem description, and offered detailed examples of the last time it has happened. • Early adopters know they have the problem. This is crucial, as no startup will be able to educate their target customers about a problem they are not yet aware of. Early adopters are customers that during the interviews have demonstrated to be so much aware of a problem that they could tell the last time it has happened and how they solved it. • Early adopters have already put together their makeshift solution. These customers feel so much a problem that they have put together tactics, workarounds, operational processes, or use a combination of competitors’ services to solve it today. However, they are not fully satisfied

SOLUTION • What are you going to do to solve customers problems? Here you should describe your business idea not in a technical way, but with brief and concise sentences that explain what the customer experience is going to be. • Each problem should be matched by a solution. So for example, looking at Uber: 1. It’s difficult to find a cab when you need it and minicabs needs to be booked in advance -> the solution is a guaranteed pick up from a car through an app tracking your location 2. You never know who is driving the minicab, and cars are often old and not in decent conditions -> the solution is that you can see who the driver is and his rating, car plat and car model in advance from the app 3. Black cabs are expensive and they mostly don’t accept cards -> the solution is that you pay a reasonable price directly from the app, automatically. As you can see, it’s very clear what we are talking about: it’s a mobile app that allows people to book a cab, see who the drivers is in advance and pay a fairly priced trip automatically. You mum would understand it.

UNIQUE VALUE PROPOSITION • How would you describe your business to target customers in one just ONE sentence? A Unique Value Proposition is a sentence that tells why what you do is different from competitors and why that difference matters to customers. It describes the unique way your are going to provide value to your customers. “We help (who? ) achieve (what benefit? ) by doing (the special and unique way the new business/new product is doing it)”. HIGH LEVEL CONCEPT • How would you briefly describe what you do? The high level concept is a single and very short statement that describes your business idea. • This is the so called “elevator pitch”, and it’s important because you will use it everywhere, If it is too long it means that you don’t have enough focus yet, and you will need to work until it feels right, concise and catchy.

• https: //www. youtube. com/watch? v=ki. Wk. Riyn. PAo • https: //www. youtube. com/watch? v=Re. M 1 uqm. Vf. P 0&t=28 s

CHANNELS • How are you going to acquire your customers? Once you have a product designed to solve customers problems in a unique way, how are customers going to know about that? • Are you going to use Social media? Paid Online advertising? Google ad. Words? PR? Cold calls? Partnerships? • Most successful startups have 2 or 3 marketing channels that work best for them. The effort at this stage is to list all possible channels so that you can later validate whether they can really make the difference or not.

UNFAIR ADVANTAGE • The unfair advantage is NOT the competitive advantage that you believe you will have once you have launched the business. Instead, it has to be something that you already have, and cannot be copied or bought, and would require a considerable amount of time for anyone else to build. An unfair advantage makes you different from anyone else willing to launch the same exact business. Ask yourself: why do I believe to have more chances to be successful then anyone else? • How many years of experience in the industry do you already have? Which industry exactly and which role? If you can leverage an existing community, how many active members there are? It’s ok if it’s empty.

REVENUE STREAMS • How will you charge your customers for solving their problems? Is the new business going to be a freemium service, a free service funded by advertising, are customers going to pay a one-off fee to use it or are they going to subscribe? Try to list here the top 3 ways you will charge your customers. It’s ok not to put numbers at a very early stage, just how you are planning to charge them or get money from your product.

COST STRUCTURE • What are the expected costs to run your business? There is no need to write down the numbers at a very initial stage. But at least you should list the ones you can think of. By understanding this you will be able to calculate how many paying customers you will need to cover the fixed costs.

KEY METRICS • How are you going to measure your business performance? A good framework is a funnel called AARRR: Acquisition, Activation, Retention, Revenue, Referral. • Which are the customers’ actions that you are going to track to define the steps above and monitor your business performance? • In the Uber example: Passengers download the app first (Acquisition), then they may create an account (Activation), they may book as few journeys (Retention), they would generate revenue for the business by paying for those journeys (Revenue) and finally they may send a referral code to their friends to invite them to join (Referral).

PRODUCT PROTOTYPING & PARTNER MAPPING • OBJECTIVE: • Create product prototyping help you explain what kind of business your planning to build. • Find partner/vendors/suppliers that can support you to run the business. • RESEARCH: do an observation, survey and interview. • DUE DATE: Friday, 12 March 2020 • DURATION: 06 – 12 March 2020 • PRESENT YOUR BUSINESS AND PROTOTYPE, SHARE YOUR IDEAS TO THE GROUP AND HELP OTHER TO BUILD THEIRS. • CONSULT WITH YOUR TUTOR

MARKET TESTING PLANNING • OBJECTIVE: • Prepare things you need to run your business (product, place, price, marketing). • RESEARCH: do an observation, survey and interview. • DUE DATE: Friday, 06 March 2019 • DURATION: 06 March 2019 • PRESENT, SHARE YOUR FINDING AND IDEAS TO THE GROUP AND HELP OTHER TO BUILD THEIRS. • CONSULT WITH YOUR TUTOR

MARKET TESTING 1 • OBJECTIVE: • Run your business idea, take it to the market, understand learn about how the market (consumer) response toward your business. • Take notes about their response (both positive and negative), also their suggestion to help you to make your business better • RESEARCH: do an observation, survey and interview. • DUE DATE: Monday, 16 March 2019 • DURATION: 12 – 16 March 2020 • PRESENT, SHARE YOUR FINDING AND IDEAS TO THE GROUP AND HELP OTHER TO BUILD THEIRS. • CONSULT WITH YOUR TUTOR

BUSINESS EVALUATION 1 • OBJECTIVE: • Evaluate business performance using the feedback gathered from market testing. • Improve the business idea. • RESEARCH: do an observation, survey and interview. • DUE DATE: Monday, 16 Maret 2020 • DURATION: 16 Maret 2020 • PRESENT, SHARE YOUR FINDING AND IDEAS TO THE GROUP AND HELP OTHER TO BUILD THEIRS. • CONSULT WITH YOUR TUTOR