VCD 4 Market Research How WHERE Online Create

VCD 4 Market Research

How

WHERE? • • • Online! Create an online demonstration or sample of your brand/ product/ service. Display your sample/ demo using Zoom, You. Tube, IGTV Use email, voice call or video call to interview your experts Use Survey Monkey, Google Form, Discord, etc. to conduct survey or FGD

WHO • 3 Expert Users and 3 Extreme Users • For FGD at least 10 participants • For Questionnaire at least 50 respondent

WHAT? • Research questions must be approved by your lecturer • Sets of Questions for both Extreme and Expert Users • Sets of Questions for FGD or Online Questionnaire

WHEN Phase I Preparation (27 April – 8 Mei 2020 ) Developing market research strategy: How and Where the research will be conducted, Who will be your informant, and What are you going to ask them Phase II Execution (15 June - 30 July 2020) Finalize your demo/ sample product Interview and collect data from informants & target market Analyze your data

WHY • To improve your business idea/ products • To explore potential problems or innovation idea that you can SOLVE using Visual Communication Design • As basis for your Final Project Proposal

Worksheet Phase I PREPARATION (27 April – 8 Mei 2020 )

MARKET RESEARCH STRATEGY INTERVIEW STRATEGY Explain how and where the research will be conducted. Explain where the interview will be conducted, what media are you going to use to connect with your experts and extreme users? 1. What kind of sample or product demo will you provide? 2. How will you get your experts and respondents to see those sample/ demo products? FGD STRATEGY Explain where the FGD will take place, what media are you going to use to discuss with your focus group? SURVEY STRATEGY Explain where the survey will take place, what media are you going to use to collect data?

EXPERT USER I RESEARCH QUESTIONS Identify your Expert Users (Explain their competencies or Work experience that are RELATED to your brand) Explain what kind of data you expect to find by conducting this interview? EXPERT USER II Identify your Expert Users (Explain their competencies or Work experience that are RELATED to your brand) EXPERT USER III Identify your Expert Users (Explain their competencies or Work experience that are RELATED to your brand) __________________ Write down all your research questions, related to the data you wish to acquire. Question 1: … Question 2: …

EXTREME USER I RESEARCH QUESTIONS Identify your Extreme Users (Explain who they are, their life style/ hobbies/ needs that are RELATED to your brand) Explain what kind of data you expect to find by conducting this interview? EXTREME USER II Identify your Extreme Users (Explain who they are, their life style/ hobbies/ needs that are RELATED to your brand) EXTREME USER III Identify your Extreme Users (Explain who they are, their life style/ hobbies/ needs that are RELATED to your brand) __________________ Write down all your research questions, related to the data you wish to acquire. Question 1: … Question 2: …

FOCUS GROUP DISCUSSION TOPICS Identify your focus group (Explain who they are, their life style/ hobbies/ needs that are RELATED to your brand) Explain what kind of data you expect to find by conducting this FGD? FOCUS GROUP STRATEGY Topic 1: … Explain how will you conduct the FGD session? Where will you find the focus group members? How to get them to actively participate in your FGD? Topic 2: … __________________ Write down all your discussion topics, related to the data you wish to acquire.

RESPONDENT IDENTITY QUESTIONNAIRE Identify your respondent (Explain who they are, their life style/ hobbies/ needs that are RELATED to your brand) Explain what kind of data you expect to find by conducting this survey? SURVEY STRATEGY Question 1: … Explain how will you conduct your survey? Where will you find the respondents to fill in your questionnaire? How to get them to actively participate in your questionnaire? Question 2: … __________________ Write down all your questions, related to the data you wish to acquire.

Worksheet Phase II EXECUTION (15 June– 30 July 2020 )

Expert User Interview Results QUESTIONS 1: rewrite your interview question here. (use 1 table for one question only) INTERVIEW RESULTS Expert User I : … Only write data and facts that you collect from the interview, you can write them in points or in paragraph. Do not copy paste the chat log/ transcript directly. Expert User II : … Expert User III : … CONCLUSION Write the overall conclusion for this topic/ questions based on the answer you wrote above.

Extreme User Interview Results QUESTIONS 1: rewrite your interview question here. (use 1 table for one question only) INTERVIEW RESULTS Extreme User I : … Only write data and facts that you collect from the interview, you can write them in points or in paragraph. Do not copy paste the chat log/ transcript directly. Extreme User II : … Extreme User III : … CONCLUSION Write the overall conclusion for this topic/ questions based on the answer you wrote above.

Focus Group Member : How many members are active this particular discussion? Who is the most vocal member on this discussion? Why? Are they in pro or contra of the topics? FGD Documentation: Attach some documentation from this particular topic of the FGD, your documentation must be a screenshot of zoom or discord screen or other social media platform where the discussion take places, your name and the focus group members name must be visible along with the date and time where the discussion takes place FGD TOPICS : rewrite your FGD topic here. (use 1 table for one topic) RESULTS AND DISCUSSION What are the results that you collect from the discussion, write them in points or in paragraph. Do not copy paste the chat log/ transcript directly. CONCLUSIONS Write the overall conclusion for this topic/ questions based on the discussion results.

QUESTIONNAIRE TOPIC: Rewrite your Questionnaire topic here. (use 1 table for one topic) OPTIONS RESPONDENT Strongly Agree Neutral Disagree Strongly Disagree CONCLUSIONS Write the overall conclusion for this topic/ questions based on the results above.

BRAND EVALUATIONS Based on the market research results, EVALUATE your brand/ product. You can evaluate it from multiple angle, like What is your USP? What differentiate you from your competitor? Is there a potential problem or innovations waiting to happen in the future? etc… WHY PEOPLE LIKE IT Based on the market research results, describe what people LIKE from your brand/ products FINAL PROJECT PROBLEMS Find three problem related to your brand that can be solved using visual communication design PROBLEM 1 : SOLUTION 1: _________________ PROBLEM 2 : SOLUTION 2: _________________ PROBLEM 3 : WHY PEOPLE HATE IT Based on the market research results describe what people DISLIKE from your brand/ products SOLUTION 3: _________________ Use the final project guideline to help you choose the relevant problem and solution for your brand