Where are you going mission statement An Aveda

Where are you going?

mission statement

An Aveda Evolution Thom Ciarniello sets new standards for Salon & Spa Industry Completes Cosmetology school, becomes licensed Hair Stylist and Owner in Washington D. C for over 20 years Opens Casal’s De’ Spa & Salon, in Canfield, Ohio in 1994 Becomes Business Professional for Aveda Corporation Opens second location in Poland in 2002, Specializing in nails Opens another salon/spa in Howland, Ohio

Casal’s Enters the School Industry Thom purchases Hair Academy April of 2003 Hair Academy begins transition into an Aveda Institute 1 st quarter 2004 Hair Academy becomes Casal Aveda Institute March of 2006 -The opening of Casal’s second school in Las Vegas

Casal Aveda Institue sets new standards Receives “Visionary Award” at 1 st Institute Summit, Minneapolis, May 2004 Doubled enrollment in one year Receives “Outstanding Earth Month Achievement Award” at Mid-America Congress, Cincinnati, June 2004 In 2009, only Aveda business in Las Vegas recognized for exceeding Earth Month goal

Awards Pure Growth Award: This award is in recognition of outstanding percentage of sales dollar growth as an Aveda Lifestyle Salon & Spa Outstanding Earth Month Achievement. This award is in recognition of the dollars raised and the signatures collected for environmental causes in the month of April. Top 200 Fastest Growing Salons Today Magazine: Casal’s was recognized at the congress for the award given by a top industry publication for the professional beauty industry. Concept Longevity Award: Casal’s celebrates it’s 18 th year in business as an Aveda Concept Salon

Why Aveda? “When we opened, Aveda was unheard of here. Value-added services, head massage, plant products were unknowns. Then four days before our salon opening, it was destroyed by fire. Everything was gone. I told my team to do what they had to do. They said, “If we had to deliver pizzas until it’s rebuild, we’re staying. ” And they did. We spent the four months until opening getting retrained and immersed in Aveda, So. Ho, Minneapolis, Fredric’s , you name it. When we finally opened, we were the biggest story in the community. ” Thomas J. Ciarniello

Since its inception in 1978, Aveda has set new paradigms for beauty, wellness and sustainability. Aveda products are of high quality and high performance while also being kind to our professionals, our guests and the planet. Top-class education keeps stylists and therapists on the cutting edge of artistry and touch. With Aveda, you begin your journey set up for great success. Aveda has the highest “try to buy” ratio in the industry; 54% of consumers who try Aveda buy Aveda stylists’ service tickets are 25% higher than the industry average National referral program through Aveda’s website; each year more than two million people visit Aveda. com for referrals to local Aveda salons and spa Over the past several years, consistently, more than half of Salon Today’s 200 fastest growing salons have been part of the Aveda network Aveda salons and spas sell three times more retail than their nearest competitor 58% of America's 200 fastest-growing salons named Aveda their best-selling brand.

distribution experience centers institutes salons & spas Network carries Aveda and up to three other product lines Lifestyle status reserved for Aveda exclusive salons and spas with very high visibility and high traffic retail locations Concept carries Aveda exclusively What makes up Aveda?

Aveda Hair Color Up to 99% naturally derived hair color, 100% performance: Aveda hair color answers all your needs naturally – from full grey coverage to vibrant color – while leaving hair silky, touchable, and essentially damage-free (unlike synthetic chemical processing).

Aveda Mineral Makeup-Since 1978 Berry rich and anti-oxidant smart—fruit butters and seed oils condition. Each with a unique flavor and a certified organic mint twist. long-wearing, talc-free powders or lightweight creams inspired by flowers as they're found in nature Infused with florals—geranium, jasmine, orchid—for moisture, smoothness and colour that blooms. Awaken your natural glow with Inner Light™ face color—energized with light refracting minerals like tourmaline and malachite, plant-derived anti-oxidants and mineral-derived sunscreens. Talc-free and mineral oil-free powders; gentle, colour-true liners—drawn from the very heart of nature

national awards Cruelty-Free. Aveda wins PETA award for animal-friendly practices. Natural Health magazine chooses Aveda as one of the greenest companies of 2008.

core beliefs 1. We believe in treating ourselves, each other, and the planet with care and respect. 2. We believe social responsibility is our responsibility. 3. We believe ecological and profit goals are mutually achievable. 4. We believe our authenticity and experience are our points of difference. 5. We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6. We believe in the power of oneness: from our global image to a focused network. 7. We believe learning never ends. 8. We believe in encouraging innovation and empowered decision-making. 9. We believe our actions, products, and services should always embody excellence. 10. We believe personal and organizational balance is the key to sustainable success. 11. We believe true leadership is delivered with passion and by example.

aveda corporation founded by Horst Rechelbacher in 1978. Became a division of the Estee Lauder Companies in December 1997. Dominique Conseil became president in 2000. corporate headquarters Minneapolis, Minnesota & New York, New York website www. aveda. com phone 800. AVEDA. 24 employment opportunities www. avedapurepartners. com