Marketing Communications How the Marketing Communications Team can

Marketing & Communications How the Marketing & Communications Team can support COE April 9, 2014

Agenda • What We Do • • • Communications Special Events Sponsorships Shop Carey Marketing Publishing & Graphic Design • How to Engage with Marketing & Communications

What We Do • We tell your stories • We inform you • We manage the school’s brand reputation • We aid student recruitment and fundraising • We help fulfill the school’s mission

How We Do It • Website • Marketing of Academic Programs • Publications • Art Direction • Social Media • Events Management • Crisis Communication • Brand/Reputation Management • Media Relations • Internal Communications

Communications

Earned Media • Reputation Management • News Releases • Engaging the news media and others to tell our stories

Social Media • Manage and develop the school’s online community • Available on Facebook, Linked. In, You Tube, Instagram, Twitter, Google Plus, Chase. Dream, and Weibo

ONE Magazine • Features news and business features about the school and its work • Reaches 20, 000 alumni • Published twice yearly

Changing Business • Research publication focused magazine • Premiered March 2014 • Twice yearly

Website Carey. jhu. edu • Website for the Carey Business School • Redesigned in 2013 • Bounce rate 4% better & Visit duration is up by almost 10%

Constituency Relations • Publish student and alumni newsletters • Launching staff newsletter “our Business” in April • Internal Communications

Special Events

Sample List of Events • • • Leaders+Legends In Person at Carey Executives in Residence Staff Town Halls Faculty Summits State of the School Address Deans Advisory Board Meetings Graduation & Degree Completion Receptions Music on the Mezzanine and other concert series Staff Holiday parties and appreciation events

Sponsorships

List of Sponsorships • • • Greater Washington Board of Trade • Network 2000 • Northern Virginia Technology Council • Tedx Mid. Atlantic Tri. Columbia • Middle Atlantic Association of • Colleges of Business Administration National Black MBA Association • National Society of Hispanic MBAs Medical Society of Washington • DC • Bio. Network 2013 Medical Society of Washington • DC • National Capital Healthcare • Execs BBJ Healthcare Reform Event • Urban Land Institute (ULI) Biannual Meeting Financial Planners Association • • of MD (FPA) Young Nonprofit Professionals • Network of DC (YNPN-DC) Harvard Student Agencies. Harvard Business Leadership • Program Mid-Atlantic Society of General • Inernal Medicine (SGIM) American Marketing Association - Baltimore Chapter • CFO Rising Conference World Healthcare Conference • (WHC) Phi Theta Kappa American College of Healthcare Executives (ACHE) Maryland Association of Health Care Executives Risk Management Society Greater Baltimore Tech Council National Association of Industrial Office Parks (NAIOP) Bus Tour & Tradeshow Maryland Department of Business and Economic Development Graduate Management Admissions Council Leadership Conference Roll Call Grad Fair Downtown Baltimore Partnership

Shop Carey Manage branding and sale of Carey Business School merchandise Creates external brand awareness and helps build community Online store through “Inside Carey” web link

Marketing • Develop a comprehensive paid media plan with advertising agency focused on driving enrollment to academic programs that includes digital, online, print, radio, outdoor, and other forms of advertising. • Conduct ongoing analysis of lead generation counts for each program, conversion rates, cost per inquiry (lead)/application, enrollment, CPC and PPL. • Track Web traffic and resultant leads generated by carey. jhu. edu website.

Publishing and Graphic Design • Produce high quality digital and printed materials for the school • Manage the school’s brand identity

How to Engage with Marketing & Communications

Tell Us Your Story We want to know about your new research, interesting students, innovative projects, and awards you and our students have received. Tim Parsons Patrick Ercolano parson 1@jhu. edu pae@jhu. edu

Let Us Help You • Brochures • HTML communications (image heavy emails) • Any branded materials Enter a “Project Request” at Inside Carey website

What To Do To fill out a Project Request Form, visit http: //carey. jhu. edu/inside Click “Forms” Click “Marketing Communications Project Request” Please include your Target Audience, Due Date, Project Purpose, Cost Center, and any other comments you think we should know about your project

How Long Does It Take? HTML email With final content minimum 1 WEEK Without add an additional 2 -5 days Printed flier With final content minimum 3 WEEKS Without add an additional 2 -5 extra days Brochures With content minimum 12 weeks, 16 weeks without. New web page With final content minimum 1 WEEK Web site updates/edits (1 page) With final content minimum 1 WEEK Videos production Minimum 3 months

What About The Web? For new webpage development and major projects contact Emily Hafner for consultation at ehafner@jhu. edu. To report broken links, typos and minor issues contact carey. web@jhu. edu

List Serves The Marketing & Communications Team manages the following lists: • Full-time staff and faculty • Full-time staff (no faculty) • Part-time staff (no faculty) For more information regarding who manages the list serves go to: http: //carey. jhu. edu/inside/listservs/

? Where business is taught with humanity in mind.