Marketing Communications Task 1 Marketing Communications Task 1

Marketing Communications Task 1

Marketing Communications Task 1 1. Describe the marketing communication (Outline marketing communication)– at the start of each of the 2 methods briefly describe what it is - you could show a picture e. g Fodder use an enewsletter which is…. 2. Important names like Fodder always have a capital letter. 3. Application – for every point you make try to use a specific example from the advert e. g Pizza Parada has an eye catching offer – Buy 1 Get 1 Free 4. In both case studies there is room for more positives and negatives but especially Pizza Parada. 5. Pizza Parada – many negative comments especially about the pictures. Look at the positive of this and why as well e. g it shows what they are selling and think about the media – its got to grab the attention of passing trade! 6. USP and Customer Value Proposition – the task asks how the adverts achieve this. In many cases this is missing especially the Customer Value Proposition. Add these at the end of each section. Unique Selling Proposition – what makes it stand out from its competitiors Customer Value proposition – total benefits a customer receives from a product. 7. Grammar/Punctuation – please use full stops to create shorter sentences.