Destination Governance Models and Structures Case of Malaysia

Destination Governance Models and Structures – Case of Malaysia A Presentation By : Ms. Noridah Kamaruddin Director, Tourism Malaysia Moscow 1

MINISTRY OF TOURISM Ministry of Culture, Arts and Tourism has been restructured into the Ministry of Tourism and was officially established on March 27, 2004 in accordance with the establishment of a new Cabinet in 2004. The Ministry implements tourism policies, conduct studies and offers incentive for industry players MALAYSIA TOURISM PROMOTION BOARD NATIONAL TOURISM POLICY To turn the tourism industry into a major, sustainable, viable and quality sector which contributes to the socio-economic development of the country CONVENTION BUREAU

TOURISM MALAYSIA HISTORY 10 August 1972 20 May 1987 Ministry Of Culture, Arts And Tourism Ministry of Trade and Industry 1959 Tourism Department 1972 1974 27 March 2004 1986 Tourist Development Corporation Malaysia Ministry of Tourism 1992 Malaysia Tourism Promotion Board

TOURISM MALAYSIA FUNCTIONS Malaysia Tourism Promotion Board or Tourism Malaysia is an agency under the Ministry of Tourism, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at a domestic and international level MISSION To market Malaysia as a premier destination of excellence in this region FUNCTIONS • Stimulate and promote tourism to and within Malaysia • Invigorate , develop and market Malaysia internationally and domestically as a tourist focal point • Coordinate all marketing or promotional activities relating to tourism conducted by any organization , government or non governmental agency • Recommend to the Minister relevant measures and programes that stimulate development and promotion of the Malaysia tourism industry and to implement them upon approval

OUR INTERNATIONAL NETWORK 33 Offices and 13 Marketing Offices 70’s • Singapore • Bangkok • Sydney • Los Angeles • Tokyo • London • Frankfurt • Hong Kong 90’s 1971 1974 1974 1976 1978 • Seoul • Stockholm • Milan • Johannesburg • Osaka • New York 1991 1992 1993 1994 00’s 80’s • Taipei • Paris • Vancouver • Perth 1989 • New Dehli • Jeddah • Dubai • Phuket • Chennai • Beijing • Shanghai • Mumbai • Jakarta • Medan • Moscow • Istanbul • Guangzhou • Melbourne • Auckland 2000 2001 2001 2002 2003 2005 2011 00’s (Marketing Reps) • • • • Bandar Seri Bengawan Vientiane Hanoi Tehran Ho Chi Minh Dhaka Karachi Phnom Penh Manila Chengdu Almaty Dublin Amsterdam 2003 2003 2004 2005 2007 2008

OUR DOMESTIC NETWORK 13 State Offices and 25 TIC STATE OFFICES 1. TM Kedah 2. TM Perlis 3. TM Penang 4. TM Perak 5. TM Pahang 6. TM Kelantan 7. TM Terengganu 8. TM Melaka 9. TM Negeri Sembilan 10. TM Johor 11. TM KL/Selangor/Putrajaya 12. TM Sarawak 13. TM Sabah BUKIT KAYU HITAM LTA LANGKAWI KUAH, LANGKAWI JETTY POINT, LANGKAWI LTA BAYAN LEPAS GEORGETOWN LUMUT ARAS 2, PWTC KL SENTRAL MTC KLIA LCCT R&R SEREMBAN-PD TAMING SARI CIQ BANGUNAN SULTAN ISKANDAR JB SENTRAL TANJUNG PENGELIH TANJUNG BELUNGKOR CHERATING KEMAMAN KUALA BESUT LTA KUCHING LCCT KOTA KINABALU (T 2) LTA KOTA KINABALU (T 1) LABUAN

DIRECTION OF TOURISM INDUSTRY KRA KPI 2010 1. Strengthen the sector's Foreign tourist arrivals (million people) 24 economic contribution of tourism to national economy. The value of foreign exchange earnings (P 55. 2 2011 2012 2013 2014 25 26 27 28 29 (8%) (5%) (8%) 2015 60. 5 66. 0 71. 8 78. 4 84. 1 1, 800 1, 900 2, 000 2, 100 2, 200 2, 300 5. 0 6. 0 7. 0 8. 0 9. 0 10. 0 29. 0 30. 0 32. 0 34. 0 36. 0 38. 0 Average rate of hotel accommodation (%) 60. 0 61% 62% 63% 64% 65% Per capita tourist expenditure (RM) 2, 420 (5%) 2, 540 (5%) 2, 660 (5%) 2, 800 2, 900 (5%) 36, 000 38, 000 40, 000 Billion) 2. Development and MM 2 H participants (People) promotion of potential and high-value products MICE participants of total tourists (%) Shopping of total tourist expenditure (%) 2, 300 3. Strengthening the notion of Number of foreign tourists in Homestay 1 Malaysia: Formation of (People) 30, 000 32, 000 34, 000 relationship among people Number of domestic tourists in Homestay (person) 130, 000 132, 000 134, 000 4. Rural economic development through the development of rural tourism activities Income from Homestay (RM Million) 136, 000 138, 000 140, 000 10. 0 11. 5 11. 8 12. 0 12. 3 12. 6 19. 0 20. 4 20. 9 21. 4 21. 8 22. 3 Homestay – Average Occupancy Rate (%)

MAIN STAKEHOLDERS Public Private- Primary Private- Secondary Government Agencies (5) Hotel Association (4) Product Owners (3) State Government (4) Travel Association (4) Event Organizers (3) Local Authorities (4) Airlines (4) Sports Association (2) Tourism Malaysia State Offices (5) Transport Association (4) Public (4) Ministry’s State Office (5) Mass Media (5) Shopping Complex Associations (3) Tourist Guides (3) Convention Centers (3) Tourism Training Institute (2) Restaurants (2) Very High =5 High =4 Moderate = 3 Low =2 Very Low =1

2010 GLOBAL TREND International tourism recovered strong in 2010 with 935 million trips. Jan- Dec 2010 According to the latest issue of the UNWTO World Tourism Barometer, The international tourism recovered strongly in 2010. International tourist arrivals were up by almost 6. 7% to 935 million following the exceptional decline of 4% in 2009. All regions posted positive growth in international tourist arrivals over 2009. Asia and the Pacific recorded a double digit growth rate of 13% with over 204 million tourists in 2010 or 22% share of the international tourism market. Other regions with positive growth were Middle East (+14%), Americas (+8%), Africa (+6%) and Europe (+3%) 9

GLOBAL TOURIST ARRIVALS, 2010 South East Asia recorded 69. 6 million trips or 7. 4% of the global market share. World Advanced economies Emerging economies By UNWTO regions Europe Northern Europe Western Europe Central/Eastern Eu. Southern/Mediter. Eu Asia and the Pacific North-East Asia South-East Asia Oceania South Asia Americas North America Caribbean Central America South America Africa North Africa Sub-saharan Africa Middle East 2008 2009 2010* (million) 913 489 424 877 468 409 935 493 442 % Change 2010* 08/07 09/0810*/09 (%) 100 52. 7 47. 3 50. 4 5. 7 16. 7 10. 0 18. 0 21. 8 11. 9 2. 1 -4. 0 6. 7 -0. 3 -4. 3 5. 0 -3. 5 8. 2 0. 5 -5. 0 3. 2 -2. 9 -5. 5 -0. 1 -0. 4 -3. 0 5. 1 3. 5 -10. 1 4. 2 0. 8 -3. 5 2. 0 1. 1 -1. 7 12. 6 0. 0 -2. 9 13. 9 480. 8 56. 4 153. 2 100. 0 171. 2 184. 1 101. 0 456. 9 53. 4 148. 6 89. 9 165. 1 181. 0 98. 1 471. 5 53. 3 156. 1 93. 7 168. 4 203. 8 111. 7 61. 8 11. 1 10. 3 147. 8 97. 7 20. 1 8. 2 21. 8 44. 4 17. 1 27. 3 55. 9 62. 1 10. 9 9. 9 140. 5 92. 1 19. 5 7. 6 21. 3 45. 8 17. 6 28. 2 52. 7 69. 6 7. 4 3. 5 0. 5 11. 6 1. 2 -0. 9 -1. 6 10. 9 1. 2 1. 1 -3. 4 151. 2 16. 2 2. 7 -4. 9 99. 2 10. 6 2. 6 -5. 8 20. 3 2. 2 1. 0 -2. 8 8. 3 0. 9 6. 4 -7. 4 23. 5 2. 5 3. 8 -2. 3 48. 7 5. 2 2. 7 3. 1 18. 6 2. 0 4. 8 2. 5 30. 1 3. 2 1. 5 3. 5 60. 0 6. 4 19. 2 -5. 7 SOURCE : UNWTO BAROMETER 12. 1 6. 0 10. 1 7. 7 7. 8 3. 9 8. 3 10. 4 6. 4 5. 8 6. 9 13. 9 10

WHERE ARE WE? Ever since the Asian Financial Crisis (1998), the number of arrivals has increased 4 x from 5. 6 million tourists (1998) to 23. 3 million tourist arrivals (2009). This represents a 2. 7% of the world’s total travels. In 2010 Malaysia recorded 24. 6 million tourists. Bali Bombing ASIAN Financial Crisis SARS IRAQ WAR VMY 2007 Volcanic Ash Tsunami Iran/Iraq War 11

WHERE ARE WE? Malaysia is No 9 for International Tourist Arrivals (2009) Malaysia is No 13 in tourism receipts (2009) 2007 2008 2009 World 859. 0 942. 0 852. 0 1 United States 97. 1 110. 1 94. 2 2 Spain 57. 6 61. 6 53. 2 3 France 54. 3 55. 6 48. 7 4 Italy 42. 7 45. 7 40. 2 5 China 37. 2 40. 8 39. 7 6 7 Germany United Kingdom 36. 0 38. 6 40. 0 36. 0 34. 7 30. 1 Source : UNWTO 8 Australia 22. 3 24. 8 25. 6 Malaysia ranked 11 th position in 2008 9 Turkey 18. 5 22. 0 21. 3 10 Austria 18. 9 21. 8 20. 3 11 Hong Kong 10. 2 15. 3 16. 5 12 Thailand 9. 5 18. 1 15. 9 13 Malaysia 8. 8 15. 2 15. 3 ***However, the per capita expenditure in Malaysia is slightly lower compared to Thailand 12

WHERE WE ARE? -2010 ARRIVALS MALAYSIA TOURIST ARRIVALS BY COUNTRY OF RESIDENCE JANUARY - DECEMBER COUNTRY OF RESIDENCE 2010 2009 Growth % Singapore 13, 042, 004 12, 733, 082 2. 4 Thailand 1, 458, 678 1, 449, 262 0. 6 Indonesia 2, 506, 509 2, 405, 360 4. 2 Brunei 1, 124, 406 1, 061, 357 5. 9 Philippines 486, 790 447, 470 8. 8 Vietnam 159, 271 149, 685 6. 4 Cambodia 48, 618 43, 146 12. 7 China 1, 130, 261 1, 019, 756 10. 8 Japan 415, 881 395, 746 5. 1 Taiwan 211, 143 197, 869 6. 7 South Korea 264, 052 227, 312 16. 2 India 690, 849 589, 838 17. 1 West Asia Saudi Arabia 86, 771 77, 082 12. 6 UAE 25, 645 22, 108 16. 0 Iran 116, 252 101, 664 14. 3 COR 2010 Canada 91, 701 U. S. A 232, 965 Australia 580, 695 New Zealand 66, 152 United Kingdom 429, 965 Scandinavia Denmark 24, 869 Finland 21, 355 Norway 22, 773 Sweden 48, 971 Netherlands 114, 887 France 111, 175 Germany 130, 896 Switzerland 27, 894 Russia 32, 075 Poland 12, 358 Italy 47, 068 Turkey 9, 149 South Africa 26, 395 Others 778, 723 Grand Total 24, 577, 196 2009 88, 080 228, 571 533, 382 63, 004 435, 091 25, 916 20, 912 22, 487 49, 509 111, 139 110, 054 128, 288 28, 523 29, 202 12, 544 46, 352 8, 265 23, 556 760, 579 23, 646, 191 Growth % 4. 1 1. 9 8. 9 5. 0 (1. 2) (4. 0) 2. 1 1. 3 (1. 1) 3. 4 1. 0 2. 0 (2. 2) 9. 8 (1. 5) 1. 5 10. 7 12. 1 2. 4 3. 9 13

COMPETITIVE EDGE Stable government Well-developed infrastructure Variety and diversity in natural and man-made tourist attractions Diverse ethnic groups live in harmony Sheltered from natural catastrophes Rich in technology advancements Year -round destination and balmy weather Rich and diverse historical past Langkawi Mangroves 17

CHALLENGES Lack of new products and experiences Maintenance of public and private infrastructures Limited foreign investment for tourism products Emergence of new destinations globally Maintaining sustainable tourism developments Inadequate direct flights and seat capacities Increase in demand for quality services Cameron Highlands 18

STRATEGIC DIRECTION & ACTION PLAN a 1 “Increase tourist arrivals and expand market share. ” Ongoing visibility and awareness campaigns: To continuously build Malaysia's presence and visibility via electronic media, print, new digital media, celebrity endorsement, tourism ambassadors and implementation of mega familiarisation (MEGA FAM) events. Aim to convert ‘prospects to actual ‘tourists’ and “day trippers to become overnight-staying tourists”. Proposed techniques include a) create urgency and time pressure b) manipulate supply by leveraging on scarcity c) focusing on competitive advantages b c Intensify tactical campaign Vital in attracting travellers as well as keeping airline seats and hotel rooms filled at all times Focus on new products or enhancements of existing ones and choosing the right media channels for exposure to disseminate information. 20

STRATEGIC DIRECTION & ACTION PLAN “Increase a revenue 2 dfrom selected high yield b niches and Adopt a destination/product -focused approach in marketing Malaysia. Identify selected destinations/products in Malaysia and carry out intensive promotion on these destinations Targeting messaging and special campaigns. Develop market segments. ” messages stressing the fun, challenges and lifestyle experiences associated with each of these segments. Embark on programs to partner with segment specific celebrities. C Target High End tourists. Improve yields by targeting the visitor segments that have higher per trip spending patterns and to increase their length of stay High yield niches: Primary • Golf • Sports • Health, spa and wellness • Romance (weddings, honeymoons, anniversaries) • Eco-tourism and adventure (parks and gardens) • Lifestyle (food, gourmet, shopping, ) • Ocean fun (diving, snorkeling, swimming) • Marine tourism (cruising, yachting, boating, sailing) 21

STRATEGIC DIRECTION & ACTION PLAN a “Improve 3“retention by Increase efforts to identify, target and communicate with visitors. Playing a greater role in establishing and maintaining longterm relationships with visitors to Malaysia”. staying in touch with previous visitors. TM will seek out and communicate with previous visitors and associations to understand, encourage and facilitate one or more repeat visits, long term loyalty and positive word of mouth b C Targeting Stop-over Visitors. Work with airport authorities and major airlines to help encourage future visits by departing travellers. A special effort will be made to target stop-over visitors as well as those attending conventions and exhibitions. Use Retention Based Strategy. Travel partners can also use a retention-based strategy to generate sales. By examining databases of past visitors to Malaysia, travel partners can generate mailing and other contact lists for Malaysia-related promotional communications 22

THE STRATEGY Recommendation a b c MALAYSIA AS A WORLD CLASS DESTINATION Elevating Malaysia as a truly world-class tourism destination by continued branding of Malaysia through the “Malaysia Truly Asia” campaign TARGET TOURISTS WITH HIGHER SPENDING PATTERN Targeting the tourist segments that have higher per trip spending patterns and to increase their length of stay ADOPT A DESTINATION FOCUSED MARKETING APPPROACH Adopt a destination focused approach in marketing Malaysia, identify selected destinations and carry out intensive promotions on these destinations 23

THE STRATEGY Recommendation d e f ENSURE BROAD BASED ECONOMIC BENEFITS To take into account the various segments of the industry to a ensure broad-based economic benefits STIMULATE REPEAT VISITS FROM MEDIUM HAUL MARKETS Enhance Malaysia’s appeal as an everinteresting destination so as to stimulate repeat visits from medium haul markets CONVERT DAY TRIPPERS and TRANSIT TO OVERNIGHT TOURISTS Dedicate efforts to convert day trippers to become overnight tourists to enhance tourism revenue 24

HIGH YIELD NICHES HIGH YIELD • Sports Tourism – Golf, Auto Race • Wellness - Health, spa and wellness • Romance -Weddings, honeymoons, anniversaries • Eco-tourism and adventure - Parks and gardens and volunteer tourism • Lifestyle - Food, gourmet, shopping, arts • Ocean fun - Diving, snorkelling, swimming • Marine tourism -Cruising, yachting, boating, sailing OPPORTUNITY SEGMENT • Agro-tourism -Tea plantation, palm estate tourism, rubber tree tapping , exotic fruit picking, seasonal planting and harvesting • Homestay • Golf • Education - International and exchange students, English, Chinese and Malay language • "Malaysia, My Second Home, " • Equestrian and arts • Movies and TV Location 25

FOCUS & NEW INITIATIVES Shopping Campaign KL GP Sale, Mega Sale, MYES - Duty Free Goods, Luxury Brand, Malaysia International Shoe Festival Gourmet MIGF - Fine Dinning, ASEAN Food Trail , Fabulous Food 1 Malaysia – Chicken Rice, Satay, Roti Canai (2010) Parks and Gardens Floria Putrajaya Art Tourism MCAT – Malaysia Contemporary Art Tourism, Art Expo and Auction Culture and Entertainment Tarian Cuti-Cuti 1 Malaysia, Concerts, Orchestra, Saturday Night Markets Packages 3 -2 -1 Heritage Packages, Railway Tourism (Homestay) , Wellness and Spa, Sports Events (F 1, Golf, Diving, Tennis Tournament), Helicopter Tours and Motoring Holidays. 26

TARGET MARKET LEISURE Primary and Secondary Market HOMESTAY Japan, Netherlands, Australia, Singapore, Korea, France EXPATRIATE MARKET Thailand, Singapore, Vietnam, UAE, China, Hong Kong MM 2 H China, Japan, Korea India, Taiwan, West Asia, Bangladesh, Australia, UK, Indonesia, Germany ECO TOURISM UK, US, Germany, Scandinavia, Japan, Australia, Korea and Hong Kong, Netherlands SPORTS ASEAN, New Zealand, Australia, Italy, Germany, UK, Scandinavia, Mauritius, Korea, Japan WELLNESS/ MEDICAL TOURISM ASEAN, Japan, Korea, Taiwan, Hong Kong, West Asia, Australia, United Kingdom, Russia EDUCATION TOURISM West Asia, Indonesia, China, Korea , Africa, Kazakhstan INCENTIVE TRAVEL China, Taiwan, Japan, Indonesia, India, Australia, Korea LUXURY/HIGH-END TRAVEL France, UK, Scandinavia, Russia, US, Hong Kong, Belgium, Luxembourg, Switzerland, Middle East, South Asia, China SHOPPING ASEAN, China, Hong Kong, India, Bangladesh, West Asia, Australia, New Zealand HONEYMOONERS West Asia, Italy, UK, US, China, Taiwan, India, Korea, Belgium 27

WEEKLY FLIGHT FREQUENCY, 2010 Country Malaysia Airlines Air Asia Others Total Flight Freq (weekly) Seat Capacity Flight Freq (weekly) Seat Capacity U. Kingdom 14 5, 404 7 2002 - - 21 2, 864 France 7 1, 960 4 1, 360 - - 11 3, 320 Germany 5 1, 390 - - 5 1, 390 Italy 3 834 - - 3 834 Netherlands 7 2, 702 - - 7 (KLM) 2, 660 14 5, 362 Turkey 3 834 - - - - 2 (Air Astana) 560 2 238 1 EUROPE Kazakhstan Uzbekistan - - 1 (Uzbekistan Airline) - - 3 (Etihad Airways) 262 3 - 2 (Uzbekistan Airline) 386 2 - - - 1, 060 386

EUROPE - TARGET 2011 COUNTRY EASTERN EUROPE Russia NORTHERN EUROPE Denmark Finland Norway Sweden Ireland U. K SOUTHERN EUROPE Italy Spain Portugal WESTERN EUROPE Austria Belgium France Germany Netherlands Switzerland 2009 (A) 29, 202 579, 262 25, 916 20, 912 22, 487 49, 509 25, 347 435, 091 80, 808 46, 352 22, 771 11, 685 409, 216 14, 491 16, 721 110, 054 128, 288 111, 139 28, 523 2010 (A) 32, 075 571, 079 24, 869 21, 355 22, 773 48, 971 23, 146 429, 965 72, 770 47, 068 19, 438 6, 264 411, 018 10, 891 15, 275 111, 175 130, 896 114, 887 27, 894 2011 (T) 35, 000 614, 000 27, 000 22, 000 25, 000 52, 000 28, 000 460, 000 90, 000 50, 000 27, 000 13, 000 448, 000 11, 500 17, 000 125, 000 139, 000 125, 000 30, 500

EUROPE - MARKET SEGMENTS Country Primary Secondary EUROPE United Kingdom • Leisure • Diving • Eco & Niche • Culture and Heritage • Highlands • Honeymoon • Golf • Garden Tourism • Food Tourism • Homestay • MM 2 H France • Culture, Island • Highlands • Food Tourism • Eco • Garden Tourism • Homestay • Honeymoon • MM 2 H • Heritage Germany • Leisure • Eco & Niche • Honeymoon • Soft Adventure • Luxury Tour Golf • Homestay • MM 2 H • Food Tourism • Cruise Tour Russia • Leisure • Beach • Diving • Island Shopping • Honeymoon • Spa & Wellness • Incentive Travel • Education • Health Tourism Homestay • 141 participants • 196, 472 visitors • RM 12. 4 million revenue

EUROPE - MARKET SEGMENTS Country Primary Secondary EUROPE Denmark • Eco • Nature • Culture • City • Homestay • MM 2 H • Spa & Wellness Finland • Leisure • Beach • Sightseeing • Honeymoon • Luxury Travel • Soft Adventure • Homestay • MM 2 H • Spa & Wellness Norway • Eco • Soft Adventure • Culture • City • Beach • Spa & Wellness • Dive Spain • Leisure • Beach • Sightseeing • Honeymoon • Luxury Travel • Soft Adventure • Spa & Wellness • Dive MM 2 H 2002 - 2010 = 14, 816 participants Top 3 : China (2, 452), Bangladesh (1, 806), U. Kingdom (1, 636)

MAIN ACTIVITIES Advertising PR and Publicity Seminars and Road Shows International Tourism Exhibitions Fam Trips

PROMOTIONAL PROGRAMMES 2011 SUMMARY PROGRAMME EXHIBITION AND FAIR SEMINAR SPECIAL PROJECT SALES MISSION INTERNATIONAL MARKETS 40 5 6 SOUTH EAST ASIA 103 44 37 6 SOUTH ASIA/WEST ASIA AND AFRICA 45 35 39 4 NORTH EAST ASIA 56 30 17 5 180 45 60 6 384 159 21 HQ INITIATED AMERICAS, EUROPE AND OCEANIA TOTAL PROGRAMME DOMESTIC EXHIBITION TOUR OPERATOR SUPPORT 48 FAMILIARISATION TRIP 26 23 EVENT PROMOTION AND SUPPORT 47 DOMESTIC PROMOTION 60 35

MEGAFAM – A CASE STUDY OF PUBLIC PRIVATE PARTNERSHIP Selection committee • Tourism Malaysia • Malaysia Airlines • Other Airlines Target Group • Agents • Media • Corporate Bodies • Local Government • Airlines Partners • Accommodation • Transport Company • Business Section Program • Fam Tour Results • Editorial • New Packages • Business Contacts

MEGAFAM – A CASE STUDY OF PUBLIC PRIVATE PARTNERSHIP MARKET TOTAL MEGA FAM AGENTS PARTICIPANTS MEDIA YEAR 2008 3, 389 1, 495 1, 587 YEAR 2009 1, 500 533 766 Publicity Commercial Value 2009 Total Allocation : RM 9, 686, 759. 54 Print Media : RM 43, 323, 639. 52 from 440 articles Electronic Media : RM 25, 664, 330. 82 from 95 productions ROI = 7 X

CHRONOLOGY OF MARKETING CAMPAIGN VMY 1 You’ll be fascinated VMY 2 Fascinating Malaysia, Naturally More …. Fascinating Malaysia, Naturally………. . 1990 1991 -1993 ……………. Malaysia, Fascinating Destination……………. . . 1995 - 1997 1994 Year of Sports & Recreation 1998 ………………. . Malaysia Truly Asia……………… 1999 – till now. . 2007 VMY 3 Celebrating 50 Years of Nationhood

EVENTS

ASEAN

SOUTH ASIA

NORTH ASIA

EAST ASIA

WEST ASIA

OCEANIA

EUROPE

EUROPE

TVC – ASEAN

TVC – SOUTH ASIA

TVC - WEST ASIA

TVC - OCEANIA

TVC - GLOBAL

Thank you