Zonta PRC Training Annemie Viaene July 2 nd

Zonta PR&C Training Annemie Viaene July 2 nd 2016, 1. 00 PM – 3. 25 PM Nice – Acropolis – Room Galiéni 4 Empowering Women – TOGETHER!

Content 1 What we can build upon and need to promote further 2 The PR&C Approach for 2016 -2018 3 Composition of PR&C Committee - Liaisons 4 Biennial Goals 2016 -2018 5 Group Discussion topics

Zonta Mission Zonta International is a leading global organization of professionals empowering women worldwide through service and advocacy

Zonta Brand • Brand Architecture • Brand Graphical Identity • Brand Messaging

Graphical Brand Identity Guidelines • Colors • Logo’s • Fonts AIM: Assure old logo’s and color schemes are getting replaced / removed - Standardization

The new look & feel Example : Membership Brochure

Zonta Core Messaging

The Four Corners of the Core Message Zonta Makes Lasting Change: through: • Advocacy • Service • Education Programs • Including scholarships Through advocacy, service and education, including scholarships , we make lasting change

Zonta Impacts Globally and Locally: through: • Joint Action • Collaboration • Friendship – which ties us all together Through collaboration and joint action, based upon a foundation of global friendship, we impact our communities and the world

Zonta Invests in the Future: through: • Supporting women and each other • Caring deeply about women’s equality • Giving of themselves, their time and funds to create a better Future Because we care deeply, we Invest in the future, by supporting women and giving of ourselves, time and money.

Zonta Develops Leaders striving for Gender Equality: through: • Mentoring Women, Girls and Men • Training Members in advocacy and service • Networking worldwide and locally Through mentoring, training and networking, we develop local and international leaders striving for gender quality.

Zonta’s Core: Because we Envision Gender Equality We Empower Women By • Impacting locally and globally • Investing in the future • Developing leaders • And Making lasting Change

Use of the new Zonta website We need to promote the use of the Zonta website www. zonta. org Coming soon: Internal communities functionality

Zonta Print Portal Aim of the Zonta Print Portal : Avoid reinvention and design costs - Standardization Content: Customizable useful templates for local use against a small fee

Content 1 What we can build upon and promote further 2 The PR&C Approach for 2016 -2018 3 Composition of PR&C Committee - Liaisons 4 Biennial Goals for 2016 -2018 5 Group Discussion topics

The aim: An Integrated Marketing Plan STRONG GOVERNANCE STRONG LEADERSHIP IMPACT THROUGH FOCUS

Outgoing Channels UN Service Advocacy Zonta International Foundation Zonta Scholarships Membership

PR&C Deliverable Types Focus 2014 -2016 Brand Website Portal Examples: • Brand guidelines • Social media training • Tips/How To Tools for Members Guidance And Training Focus 2016 -2018 Training Content Campaigns Examples: • Website • Design to Print Portal • Templates Content And Campaigns Examples: • Messaging, Graphics • Campaign planning & execution • Newsletters, logo’s International PR&C Committee gives guidance and is a complementary resource to Zonta International HQ staff

The aim: An Integrated Marketing Plan STRONG GOVERNANCE STRONG LEADERSHIP IMPACT THROUGH FOCUS & EXECUTION

Zonta PR&C Deliverables 1. Biënnium specific PR&C Initiatives • Integrated ZI PR&C Plan for the biënnium • Biënnium specific deliverables: Campaigns/Projects 2. PR&C corporate deliverables with enduring character • ZI Vision and Mission statement • ZI Brand structure and guidelines • Official communication materials (logo’s, corp brochures, templates, picture database, corporate presentations) • Corporate Website • PR&C Tooling: Design to print portal • Training materials related to PR&C • Communication procedures to actively organise PR on all levels Renewal / Start-up every biënnium Regular check/update and trigger review when needed

PR&C Communication Lines ZI Other Committees liaison ZI Board ZI PR&C Committee liaison District Board District PR&C Committee Area Leadership Area Committee X Club Board Club Committee X Members HQ Communication PR&C Staff OK NOK

Content 1 What we can build upon and promote further 2 The PR&C Approach for 2016 -2018 3 Composition of PR&C Committee - Liaisons 4 Biennial Goals 2016 -2018 5 Group Discussion topics

Contact Details Members PR&C Name District Club Time Zone Email Contact details Annemie Viaene - 27 Chair ZC Gent I Belgium CET annemie. viaene@siapartners. com Skype: annemie. viaene 1 Mob: +32 473 70 20 48 Kimm Hrdlicka. Tigges 5 ZC Columbus OHIO - USA EDT CET-6 kimmh@FROMTHEHEART 12. COM Skype: kimmh 1021 Mob: +16144047780 Katherine Cleland 8 ZC Everett Washington - USA PDT CET-9 zonta@clelandmarketing. com Skype: kcleland. choice Mob: +1 -541 -2314445 Pamela Malzbender 12 ZC Foothills Club of Boulder Colorado USA MDT CET -8 pam. malzbender@gmail. com Skype: pamela. clifton. malzbender Mob: +1 303 -818 -2268 Kathy Yip 17 ZC Hong Kong China CET+8 kathyyipho@yahoo. com Skype: kathyyipho Mob: Marielle Korend Larsson 21 ZC Kungälv Sweden CET mdconsulting@telia. com Skype: Marielle Korend Larsson Mob: +46 (0) 708 - 68 37 46 Megan Radavich Programs Director Staff ZI ZI Headquarter Oak Brook/Chicago – Illinois USA CET-7 mradavich@zonta. org Skype: mradavich Mob: +1. 630. 928. 1400 x 215 Sonja Hönig. Schough Zonta Intl President ZC Kungsbacka Sweden CET sonja. honig@telia. com Skype: honigschough Mob: +4670511780

Liason Roles - PR&C Committee • PR&C Liaison per district • PR&C Liaison per committee Name Own District Liaison for districts Liaison to Intl. committees Annemie Viaene - Chair 27 27 -28 -29 -30 -31 Japan Convention Kimm Hrdlicka-Tigges 5 32 -1 -2 -3 -4 -5 Membership Katherine Cleland 8 6 -7 -8 -9 -10 -11 Advocacy Pamela Malzbender 12 12 -13 -14 -15 -16 Centennial Aniv. Committee Kathy Yip 17 17 -18 -19 -20 -21 Foundation Marielle Korend Larsson 21 22 -23 -24 -25 -26 Service UN

Content 1 What we can build upon and promote further 2 The PR&C Approach for 2016 -2018 3 Composition of PR&C Committee - Liaisons 4 Biennial Goals 2016 -2018 5 Group Discussion topics

Proposed Projects and Programs 2016 -2018

Content 1 What we can build upon and promote further 2 The PR&C Approach for 2016 -2018 3 Composition of PR&C Committee - Liaisons 4 Biennial Goals 2016 -2018 5 Group Discussion topics

Topic 1: Effective messaging for fund raising Here are results created with your money and effort Stories Voices Faces Send us money of women empowered by Zonta Here is how this affects you

Topic 2: Emotional field we want to create with our audiences Which emotions do we want to use more in our messaging? For what purpose? Example: Recognition Honor Pride Longing Respect to be a Zonta Donor (Goal: Fundraising) to be a Zonta Leader (Goal: Leadership) to be a Zonta Member (Goal: Membership) to become a Zonta Member (Goal: Membership) for what Zonta does, for Women (Goal: Overall Image)

Topic 3: Which stories to tell and how? Which stories would you like to see us tell more to our target audiences? What to tell to whom? How?

Topic 4: Effective PR&C through all levels How to assure the PR&C role is effectively picked up through all levels of the organization? What is needed?

Topic 5: Any other PR&C Suggestions? Any other great ideas or suggestions that you would like PR&C to take on board?