Zonta Club of Mississauga Member of Zonta International

Zonta Club of Mississauga Member of Zonta International 2011 Zonta District 4 Conference Buffalo, New York Princess Alexander Chelsea Prescod 2011 09 24

Zonta Club of Mississauga Member of Zonta International Our Club’s Story 2007: Disband 2008: Rebirth 2009: Turnover 2010: Leadership 2011: Transformation

Zonta Club of Mississauga Member of Zonta International “The Small & Mighty Club” Chartered 1966 Raised & Donated $1. 2 M Zonta Accessible Playground & Helen Horn Wild. Flower Meadow International Award Winning Z Club @ Streetsville Secondary School Betty Wallace Cancer Care centre at Trillium Healthcare Maternal and Neo-natal Care unit at Credit Valley Hospital “The Strength of a Woman Carry the Weight Of The World. “ Sarah Pezdak-Smith

Zonta Club of Mississauga Member of Zonta International Mississauga Miracle Mayor Mc. Callion, age 90 Mayor for 32 Years & Honorary Zontian Over 50% of Population were born elsewhere!

Zonta Club of Mississauga Member of Zonta International 2009 – 2014 Strategic Plan (1) Diverse Member Community (5) A Growing Brand (2) The place for women in Mississauga wanting to make a difference (4) Creative Partnership s Smart Use of Technology (3) Alternative Funding Approaches

Zonta Club of Mississauga Member of Zonta International LIVE STREAMING VIDEO CONFERENCING (Diverse Member Community) (Creative Partnerships) EMAIL CAMPAIGNS (Growing Brand) INTRANET (Smart Use of Technology) Social Media Strategies and Tactics ONLINE FUNDRAISING AUCTIONS (Alternative Funding Approaches) FACEBOOK ADS TARGETED MARKETING (Growing Brand)

Zonta Club of Mississauga Member of Zonta International Intranet Main Challenges Zonta information, materials, and pictures were not immediately available • Historical knowledge and information lost with member turnover • Need • One Solution • place for all Zonta Club of Mississauga related materials Intranet - A social networking tool in which we can communicate, share and store information and network. • The Zonta Club of Mississauga’s Intranet is the hub for all Zonta related materials and information. Tools within the intranet are: shared calendars, discussion forums, members profiles, file storage, email blasts, relationship and membership management, subgroups for standing committees • Benefits • “ONE • stop shop” – easy to find information, Ability to streamline document distribution • Faster and better access to quality information • Reduction in cost for printing and distribution • Idea and Knowledge exchange (increase in information flow)

Zonta Club of Mississauga Member of Zonta International Intranet – Groupsite. com

Zonta Club of Mississauga Member of Zonta International Live Streaming and Video Conferencing Main Challenges Members or prospective members miss general meetings because they are out of town or have to stay home to take care of their kids • • Difficult for members to travel to other Zonta clubs or community organizations due to distance and time • Travelling to various Zonta standing committee meetings in a month can be time consuming Need • Minimize cost and travel time with the flexibility to meet anywhere • Interact with various Zonta club and community organizations (globally and internationally) to learn and share wisdom, build relationships and collaborate Solution Live. Streaming allows you to broadcast events, meetings, presentations and concerts in real time. Broadcasts can be shared on various social networks or recorded for later viewing. Broadcasts can be viewed directly from your website or even from a mobile phone. Web. Conferencing allows you to connect with others through video, voice and/or chat and is ideal for one on ones or group meetings.

Zonta Club of Mississauga Member of Zonta International Live Streaming – Livestream. com Benefits Ideal use: For events, workshops and/ or conferences • Live and recorded broadcasts can be viewed on your website and shared on various social media sites (i. e. facebook or twitter) which can increase exposure and drive traffic to your website Creating depository of educational videos of Zonta workshops, conferences and materials (i. e. keynote speaker at Zonta Convention) •

Zonta Club of Mississauga Member of Zonta International Video Conferencing – Skype. com Benefits Ideal use: For one on ones or group meetings Members who are out of the country or at home with their kids can still participate in a Zonta meeting. • • Reduction in cost and travel time Knowledge exchange between Zonta clubs (locally and globally) • Ability to have efficient and quicker meetings with less disruption •

Zonta Club of Mississauga Member of Zonta International Facebook Ads Main Challenges Email campaigns were sent without understanding or segmenting the demographics • • Marketing messages were not specific to any demographic Need To tailor messaging and market directly to our target audience Solution Facebook Ads allows you to target various segments of the population by location, age, interests, and sex. Benefits Ideal use: Campaigns, Events, Fundraisers, Promotions Source: Facebook. com

Zonta Club of Mississauga Member of Zonta International Facebook Ads

Zonta Club of Mississauga Member of Zonta International Online Fundraising Auction Main Challenge Current fundraisers are time consuming and drain human resources Need Alternative fundraising approaches Solution Online Auction allows individuals to bid anywhere at anytime Benefits • Auction is more than one day • Wider target market • More items • Reduction in Human Resources and Time

Zonta Club of Mississauga Member of Zonta International Online Fundraising Auction. Anything. com

Zonta Club of Mississauga Member of Zonta International Email Campaigns (Embedded Video) Main Challenges • The design of a regular email was not engaging or dynamic • No analytical information regarding reach or impact Need Engaging and dynamic digital content Solution Email Campaign software that allows you to create dynamic digital content with video or html. Benefits: • Clear, concise, captivating design • Increase brand awareness • Campaign analytics

Zonta Club of Mississauga Member of Zonta International Email Campaigns (Embedded Video)

Zonta Club of Mississauga Member of Zonta International Diverse Member Community Creative Partnerships Smart use of Technology Growing Brand Alternative Funding Approaches ZONTA Mississauga “Dare to Dream” Fundraiser Donates $10, 000 to Credit Valley Hospital Foundation & Awards 2010 Zonta Mentor Award to Melissa Punambolam.

Zonta Club of Mississauga Member of Zonta International Melissa Punambolam 2010 Zonta Mentor Award Winner Heather Brothers 2011 Zonta Mentor Award Winner

Zonta Club of Mississauga Member of Zonta International 2011 International Women’s Day: Celebrating Canadian Women: Perspectives on Progress Long fight ahead for women Speaking for women. Guest speaker Jean Augustine told a gathering hosted last night at the Mississauga Convention Centre by Zonta Mississauga that women have a long way to go in the battle for equal rights and social justice. Photo by Sarah Mc. Goldrick Excerpt Mississauga News Article

Zonta Club of Mississauga Member of Zonta International Opportunities: ZAP & Zonta Meadows Park PR = Stories of Impact Mississauga’s Best Kept Secret

Zonta Club of Mississauga Member of Zonta International Opportunities: Z Club PR = Stories of Impact Mississauga’s Best Kept Secret

Zonta Club of Mississauga Member of Zonta International Our Club’s Story The GAP 2007: Disband 2008: Rebirth 2009: Turnover 2010: Leadership 2011: Transformation

Zonta Club of Mississauga Member of Zonta International Final Thoughts: “ Top 10 ” v“Zonta Imagination” v. Unleash Creativity v. Come Alive in Our Cities v. Leverage Personal Networks v. Embrace Diversity & Youth v. Execute within Context of A Strategic Plan v. Leverage Technology v. VOM (Voice of the Members) v. Pool our Efforts v. Execute with Energy, Passion & A Sense of Urgency

Zonta Club of Mississauga Member of Zonta International