The Enterprising Nutritionist with Katie Garces Green Plate

The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Week 2 Welcome Back! Last week recap: • Cleared Clutter->Made physical and emotional space to work. • Formulated and declared personal accountably goals. Narrowed in on your VISION. (Two-Year Story) Early course development exercises-> Narrowed in on your niche, the basis of your course, who, what, where how why, when. • • The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Week 2 This week’s agenda: • Determine your ideal client-> get laser focused on who you’re talking to. • Transparency & Trust -> what is YOUR story? • Course Development • Life Balance The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

B-G-C ->Breathe ->Ground ->Center The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Your Ideal Client & Your Story • Our ideal client is often some version of ourselves, somewhere in our past. • Our own health journey or quest for more information came from a need of our own at one point. • This is an area of not only interest to you but likely your expertise. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Your Story & Your Ideal Client Example: • I was in YOUR shoes and this is the information I sorely needed at one point. • My ideal client for this course is me from 3 years ago…who in many ways resembles YOU today! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Your Story • Makes you relatable and approachable. • It draws people to you. • It shows that you’ve been through it and that you understand their pain. • It is important and helpful to have a story and to be able to vocalize it! • It gives your clients hope! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Write Your Story Worksheet 4: Writing your story: • Will help you laser focus in on your ideal client! This work complements the who, what, why, etc. work we did last week. Additionally: • Can turn into a blog post to attract your ideal clients. • Can turn into a video/You. Tube to attract ideal clients. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

My Story… • Has had several versions as I’ve evolved: – I’ve been through a lot of changes since I started my business, my latest version reflects my most up to date story. – www. greenplatekate. com/blog – www. greenplatekate. com/about-me • Has had several versions as my ideal audience has evolved: – My audience, i. e. , who it is I want to work with has changed and evolved as well. The Enterprising Nutritionist with Katie – Your story should translate to who it is you want to Garces Green Plate Kate, LLC

Write Your Story Worksheet 4: • What was your struggle? • When and how did it begin? • How did it affect you: – Personally? In relationships? With school or work? Other? • What steps did you take to begin to make changes? The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Write Your Story Worksheet 4 (cont’d) Our health journeys are rarely a straight course, what ups and downs did you experience along the way? • How were you able to overcome, improve or ‘fix’ your situation? What was the process? • What did you learn about yourself through this experience? • How are you able to take what you’ve The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Final Step: Your Ideal Client Worksheet 5: Narrowing in on your ideal client. • A few more questions to ask yourself as you imagine him/her. • You want to develop a clear picture of her in your mind; get a good feel for her. (You can even google an image of her!) • Your content, emails, videos, social media posts, etc. , will be directed at her. So it’s important to know who you’re talking to! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Your Ideal Client • Who is she? • What is her story? • What is her problem? Her pain/s that need to be remedied? • What does she need from you? • What will happen to her if she doesn’t receive your help/your services? Develop a feel for him/her in your head, right down to what she may look like. (google image) The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Your Ideal Client- Surveying What the people want! • Surveying your email list / social media followers to get an idea of: – What your people want? What do they want to learn from you! • Another consideration: What are the most common questions you get asked about there? • If you don’t have a list… who is your current audience? The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Surveying Via your Google account: 1. Open “Forms” 2. Start a New Form 3. Format form with your color scheme, (paint palate icon), add image (optional), survey title and description. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Surveying 4. List your questions: – be specific and brief for best responses. 5. Make sure ‘name’ is one of your questions! – unless you don’t mind an anonymous response. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Surveying 6. Make answers “required” and chose answer format. – Short/long answer, paragraph, multiple choice. 7. When your survey is complete, click the settings icon The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Surveying 8. Under “Requires Sign On” uncheck “Restrict to Green Plate Kate users” – in order to make it open/public for your users. 9. Click on “SEND”: – Here you can send individual emails and/or click the link icon. The Enterprising Nutritionist with Katie – Post that link on your Facebook, in your Garces Green Plate Kate, LLC

Surveying Incentivize! Survey response incentives: • A free mini session or nutritional analysis • “Winner will be chosen for”…half off a consultation, amazon gift card, etc. • Whatever you feel comfortable giving. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Putting it All Together Early Course Development work + ‘Your Story’ (that you are writing this week) + Ideal Client Description work and collected feedback = YOUR COURSE IS BORN! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Course Development Let’s do this! Worksheet 6 • List the GOALS of the course. • What are the outcomes you are hoping for? • Begin with a general outline. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Course Length • What length do you want your course to be? • Based on the goals of your course, what is an appropriate length? – A basic overview/introduction to a topic? • Meal prep • SAD facts – A challenge? 10, 21, 30 day challenge? – A gradual lifestyle change/implementation type course-> would likely be longer. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Course Components Beginning, Middle & End • Beginning: – Introduction: Introduce yourself, your background, your “story. ” – Recap of why they are there, touch on their “pain. ” – Overview of your Course Itinerary. – “What to Expect” +/- expectations of them. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Course Components • Middle –This is the “meat” of your course. –What do you want to cover? –What do you want them to learn, experience, accomplish, understand? Develop your outline first! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Outline Tips: • Don’t get caught up in the perfect outline. • Your Outline will be fluid • Make your general outline and then use the “Post-It method” – Get a pack of Post-Its (preferably different colors) – Write your titles, subtitles, and content ideas on The Enterprising Nutritionist with Katie individual Post-Its to. Green allow Garces Plate Kate, for LLC fluidity as you

Outline • Decide on your main topics or themes you want to cover per session/week etc. , and make those your headers. • Use another color to add the subtitles and place them under the corresponding topics or section. • Move and adjust them as they feel right to you. • Compose your general outline based on The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Post-It Method The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Outline Important Distinction- Two types of programs: 1. Make Ahead: A very straightforward, fact-based course doesn’t have as much room for that fluidity. • Easy to complete ahead of time and make available. – Examples: Real Food Reset, Clean out & Stock Your Panty, etc. 2. Build as you Go: A more conceptual course -> can be more fluid in its development. – A course similar thiswithone. The Enterprisingto Nutritionist Katie Garces Green Plate Kate, LLC

Build As You Go Course • Always go back to your goals for the course. • Look at your outcomes and what it is you want them to walk away with. • Don’t stray too far off course • Stay true to the product your sold them! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Course Components End: • • How do you plan on ‘wrapping it up? ” Recap what’s been taught What’s next: Follow-up? How does your client feel when it’s done? • Remind them what they’ve learned/achieved. • Always offer an ongoing option to The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

WHEW!!!! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Switching Gears Mind/Body Check-In • Strategic ‘breaking-point’ in today’s lesson. • It’s so easy to get excited about the work at this point and work through a meal or a workout, or realized you’ve sucked down 3 cups of coffee and you’re vibrating! • I want you to check in with how you’re feeling right now and where those feeling are settled in your body – Excited, anxious, stressed? The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC – Achy back or neck?

Mind/Body Check-In Pay attention to what’s going on in your head, heart and body… • • Do you need a break? Do you need to get outside? Do you need to stretch? Do you need to exercise? Do you need to eat? Do you need to drink some water? Do you need to meditate? The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Personal Accountability Take a moment to review your health standards and goals for the course. • Rate yourself 0 -5. • How are you doing? • What’s working? Not working? • Where do you need support? • Has something else come up you need accountability around? The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Recap & Homework • Your story- Worksheet 4 – Post to the group! • Your Ideal-Client Worksheet 5 – Post description/image to the group • Course Development Worksheet 6 – Outline • Check-ins: – Mind/Body (in the moment) – Personal Accountability (goals/standards) The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

Weekly Affirmation Deep Breath: My future clients are out there! They are waiting for me. They are waiting for the valuable lessons I have to teach them. Their lives will be improved through our work together. My course is coming together for them. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC

See you next week! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC