Selling translation online A path to success Emanuele
- Slides: 52
Selling translation online. A path to success. Emanuele Caronia - Marketing Director - Mate. Cat Translating and the Computer 2016 - London
I will keep it quick
The history of humans
Phono sapiens
We live in the _______ era
Do we live in the technology era?
Do we live in the internet era?
Do we live in the smartphones era?
We live in the e-commerce era
We buy things online
A lot of things : -)
What makes a good Online Experience? convenient, easy, comfortable, useful
We use internet and the smartphone for these activities
We use the internet (a lot) to buy things
• To find the best product in a given category • The cheapest product • The cheapest reseller • To look for the best shop • To compare brands, prices, features • To know products better than the seller
The everything store
Right or wrong, this is the everyday experience of hundreds of millions of people around the world
We can create shops in minutes
The question is: is the translation industry ready for this?
Not really
Only 10% of the translation market is online
Why?
Probably you are thinking that the translation industry is different
you are thinking that is not possible to sell translation services online
because a translation is a different beast
it’s not a product
But I’m sure that many customers or website visitors would be very happy to buy translations from the agency website
or at least to have a quotation and a delivery date for a translation job
why I’m sure?
Because Translated. net sells more than 10 M worth of translations online every year and is growing fast. Very fast.
Ok… There are many reasons for this: • Streamlined processes • Optimisation • Huge network of translators • T-rank technology • My. Memory (largest public memory in the world) • More than 15 years of experience selling translation services online
but this is not the case for the typical agency
Buying translations
it took hours if not an entire day to give a quotation and a delivery date to the customer
In this hyper-connected world, when an agency is slow to react to a request (meaning that it doesn’t deliver it in real time) is going to lose a lot of customers and $$.
But here I’d like to focus on the most critical aspect
The interaction between prospects and the agency website
Translated. net put a lot of efforts to create the best experience for his customers
It gained a lot of experience and knowledge about this
And this is why Translated. net created Mate. Cat Instant Quote Widget
We believe that this is the future for the translation industry
Join the Evolution http: //instantquote. matecat. com/ instantquote@matecat. com
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- Introduction to personal selling
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- Your child's success or lack of success
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- Sematic translation
- Number translation using voice translation profiles
- Linear function transformations
- Noun phrases
- Value selling process
- How to compute the selling price
- Market management definition
- 7 step selling
- Challenger sale teach tailor take control
- Define spin selling
- Short position meaning
- Selling to system integrators
- Functions of personal selling
- Selling dynamics 365
- What is markdown in business math
- Importance of marketing concept
- The selling concept is typically practiced with
- To make place decisions marketers select the right
- Factors affecting the number of tickets sold
- Lean selling umsatz
- Who has the absolute advantage in selling salads?
- Personal selling vs direct marketing
- Personal selling and sales management
- Credit default swap ppt
- Credit default swap
- Behavioral equation theory of selling
- Selling endowments
- Personal selling skills