FACET Cruise Forum Cruising Western Australia World Cruising

FACET Cruise Forum Cruising Western Australia

World Cruising In 2008 world cruising markets increased USA 5% UK 12% Australia 26% In 2009 despite the GFC Australia recorded an 11% increase according to International cruise council figures

• New ships are being built • to cater for the growing demand • • 2011 Oceania Marina - 1258 Costa Favlosa - 3000 Carnival Magic - 4631 Celebrity Silhouette 2850 Aida Sol – 2050 Seabourn Quest – 450 • New ships on order 2013 • Princess cruises • • • 2012 Oceania Riviera - 1258 Costa Fascinosa - 3000 Carnival Breeze – 4631 Celebrity Reflection 2850 MSC Fantastica – 3959 Royal Caribbean and Norwegian cruise lines

Ships Cruising in Australia 2011 Pacific Pearl Pacific Jewel Pacific Sun (Fremantle) Pacific Dawn Princess Sun Princess (Fremantle) Diamond Princess Sea Princess Rhapsody of the seas Radiance of the seas Volendam Zaandam Celebrity Century ATHENA (Fremantle) 2012 Carnival Spirit 2667 Celebrity Solstice 2850 HAL Oosterdam 1926 Oceania Regatta 758 • Visiting ships 2012 • Regent seven seas Voyager • Crystal Serenity • Sapphire Princess • Seabourn Odyssey 450 • MV Discovery 700 • Costa Deliziosa

Cruising WA Key Points Strength of the Australian economy Demand for Australia by worldwide markets Warm climate and diverse destinations Australia is considered a sophisticated cruise market Newer ships being deployed here from 2012 Celebrity Century (2850) built 2008 Carnival Spirit (2667) built 2001 Holland America Oosterdam (1926) built 2003

Cruising WA How to attract more ships to WA Consider the economic benefits A coordinated approach Work with Tourism WA and CDU Ensure we provide a positive experience to encourage return visits

Cruising WA We are well placed to attract more ships Fremantle can accommodate big ships Lets work on attracting more vessels Then we can develop infrastructure As required Lets put ideas on the table for discussion

QM 2 in Sydney

FREMANTLE PORTS PRESENTATION TO FACET MARCH 2011

WA CRUISE SHIPPING � Presented to FACET � By � Thor Elliott � Trade Development Manager ~ Fremantle Ports � March 2011

TODAY’S PRESENTATION � Western Australian Destinations – Port & Tourism Aspects � W. A. SWOT & 2009/2010 Regional Economic Benefits � Seatrade Miami 2011

WA Destinations � Broome � Exmouth � Monkey Mia � Christmas Island � Geraldton � Fremantle � Bunbury � Albany � Esperance � Port Hedland

Esperance �Cruise Ship Visits 2009/2010 – 2 2010/2011 – 3 2011/2012 – 5

Esperance � Impediments Esperance Port can only accommodate cruise vessels up to 250 metres. Esperance can not accommodate vessels with projecting balconies & decks Disembarkation & embarkation facilities

Esperance � Current Initiatives Providing the best possible opportunities for visitors to see many of Esperance’s attractions � Future Improvements Access to the mining industry sites with flights from Esperance to Kalgoorlie & Ravensthorpe Spring visits to the Fitzgerald Biosphere Reserve, Cape le Grand & Cape Arid National during wildflower season and whale migrating season

Albany �Cruise Ship Visits 2009/2010 – 15 2010/2011 – 9 2011/2012 – 9

Albany � Impediments Security requirements from regulatory bodies could jeopardise regional ports. Difficulties in promoting Albany and tourism products on board the vessel prior to arrival. Inbound Operators aggressive approach to selling highly marked up products on board � Future Improvements A mini Terminal at Albany would assist with attracting more vessels

Albany � Current Initiatives Meet & Greet facilities at the Port area Free Shuttle Bus from the Port to the CBD. Festival Atmosphere for larger vessel visits

Bunbury �Cruise Ship Visits 2009/2010 – 9 2010/2011 – 7 2011/2012 – 7

Bunbury � Impediments Upgraded walking paths needed from Port to the CBD Lack of Signage Lack of Shelter & Seating at Port Area Communication is difficult in promoting Bunbury tourism products

Bunbury � Current Initiatives Meet & Greet facilities at the Port area Free Shuttle Bus from the Port to the CBD Welcome Band at the Port Cruise Ship Markets VIP & Mayoral welcome for inaugural visits Media Tours Enhanced public awareness for Bunbury as a cruise vessel destination

Fremantle �Cruise Ship Visits 2009/2010 – 39 2010/2011 – 29 2011/2012 – 38

Fremantle � Current Initiatives Fremantle Tourist & West Oz Welcomer’s provide meet & greet at Passenger Terminal and at Kings Square Free Tram Shuttle service to Kings Square in Fremantle CBD, location of Visitor Information Centre New directional signage at Passenger Terminal Major destination for international cruise ships. Working with Tourism WA on future state strategy. Fremantle Ports is long time member of Cruise Down Under management committee. Fremantle Ports is the chair organisation for Cruising WA since 1998.

Fremantle � Impediments Contracted shuttle buses not wanting to drop off passengers at Visitor Centre in Fremantle Number of passengers on pre-booked tours not being provided prior to ships arrival Incorrect tourist information given to passengers � Future Improvements A “Find Yourself” in Fremantle Tourist Saver Card Encouraging ships shuttle buses to utilise shuttle parking bays at Kings Square

Fremantle Pax Numbers Year Ships Disembark Embark Transit Total 97 - 98 3 459 487 1, 862 2, 808 98 - 99 9 750 993 6, 000 7, 743 99 - 00 7 1, 241 1, 490 2, 234 4, 965 00 - 01 7 1, 162 1, 395 2, 093 4, 650 01 - 02 5 1, 056 1, 260 2, 024 4, 340 02 - 03 18 850 950 20, 492 22, 292 03 - 04 13 3, 669 1, 745 10, 386 15, 800 04 - 05 25 3, 775 4, 060 4, 954 12, 795 05 - 06 16 2, 933 2, 991 8, 181 14, 105 06 - 07 16 3, 700 3, 500 2, 920 10, 120 07 - 08 25 11, 500 12, 500 9, 000 33, 000 08 - 09 28 12, 080 12, 366 13, 788 38, 234 09 - 10 39 37, 127 37, 644 17, 763 92, 534 10 – 11* 27 16, 665 16, 672 11, 095 44, 432 * As at 24 March 2011

** 11 10 09 /2 0 10 20 09 20 08 /2 0 08 20 07 /2 0 07 20 06 /2 0 06 20 05 /2 0 05 20 04 03 /2 0 04 20 /2 0 03 20 02 /2 0 02 20 01 /2 0 01 20 00 /2 0 00 20 99 /2 0 99 19 98 /1 9 98 19 /1 9 97 19 No. of Passengers through Fremantle 100000 90000 80000 70000 60000 50000 Transit Pax Embarking Pax 40000 Disembarking Pax 30000 20000 10000 0

Geraldton �Cruise Ship Visits 2009/2010 – 20 2010/2011 – 19 2011/2012 – 19

Geraldton � Impediments Berth Allocation for Cruise Vessels can not always be guaranteed Vessels over 260 metres in length can impact on cargo vessels Geraldton encourage vessels to go to Anchor with more than 300 pax and/or 150 metres in length rather than berth alongside Ships berthing alongside, bus direct from Port to a town location due to security requirements. Meet & Greet can not be done in proximity to the vessel Currently no funding for the coordination roles for cruise vessels visits.

Geraldton � Current Initiatives Currently working on a marketing strategy which includes funding for a new Cruise Coordinator Meet & Greet works well at Batavia Marina Purchase of two marquees for visitor information � Future Improvements Possibility of a new multi purpose floating jetty for the vessels tenders instead of the public jetty. 3 phase power on the board walk is being considered Signage and seating in and around the Marina

Exmouth �Cruise Ship Visits 2009/2010 – 0 2010/2011 – 2 2011/2012 – 7

Exmouth � Impediments All vessels must anchor. No jetty infrastructure Weather conditions and ability to transfer passengers off the cruise ships Retailers/cafes etc employ additional staff or stay open to cater for visitors when weather turns and they are not able to land. � Current Initiatives The Exmouth Game Fishing club has been opening to provide a venue for visitors while they are waiting for tours etc and the Visitor Centre provides staff to welcome visitors to Exmouth

Broome �Cruise Ship Visits 2009/2010 – 12 2010/2011 – 15 2011/2012 – 25

Broome � Impediments Heat during wet season Distance from Port to Chinatown / Visitor Centre Shops not being open in wet season Shipping ground operators not dropping passengers off at Visitor Centre, rather dropping off at another location without shade, water, toilets, maps or information

Broome � Impediments The port has very high tides and for reasons of navigational safety, arrival and departure times generally coincide with the times of high water. The tidal issue is only for the larger vessels. The port has no dedicated cruise terminal No shoreside security screening capabilities. Towage limitations mean that we will generally have a wind limit of around 25 knots for larger cruise ships. There has been a visit cancelled due to wind. The port is obviously in an area prone to cyclones. This has only occurred on two occasions since 2007

Broome � Current Initiatives Cruise ship committee run by Broome Visitor Centre (BVC), members include Port, Chamber of Commerce, Broome Shire, Australia’s North West Music and welcoming committee Media alerts to ensure retailers stay open Free courtesy buses from BVC to Chinatown Manufactured and developed gangways suitable for cruise ships taking the tides into consideration. These gangways an be manoeuvred dependent upon the height of tide. Greater interaction with the tourist coordinators in town

Broome � Future Improvements More volunteers More air-conditioned buses from port More of a carnival atmosphere with stalls, music etc

Christmas Island �Cruise Ship Visits 2009/2010 – 2 2010/2011 – 2 2011/2012 – 3

Christmas Island � Impediments Landing Platform unsuitable for all weather conditions Limited shore excursion availability due to limited buses/vehicles/personnel on the Island � Current Initiatives Mooring buoy infrastructure now complete – Mooring System Capabilities - LOA: 224 m Beam: 27 m Draft: 7. 6 m Air Draft: 50 m Gross Tonnage: 48, 000 t � Future Improvements Future plans for more suitable all weather landing platform Expansion of transport capabilities to increase shore excursion availability

WA Strengths � Strengths - Close to SE Asia. - Established Tourist destinations. - Extensive range of quality land water activities. - Safe destination.

WA Opportunites � Opportunities - Cruising remains the fastest growing sector of the tourism industry. - New cruise ships = redeployment opportunities for WA. - Demand for fresh new destinations. - Carnival and Classic International Cruises are seasoned turnaround operators.

WA Weaknesses & Threats � Weaknesses & Threats - Home basing in SE Asia. - Economic downturn – ongoing in USA and Europe. - Inadequate infrastructure in regional WA. - Regulatory constraints – gambling. - Weather during cruise season.

WA Regional Economic Impacts of Cruise Shipping

No. of Different Cruise Vessels visiting WA Destinations � � � � 2011/12 2010/11 - 2009/10 - 2008/09 - 2007/08 - 2006/07 - 2005/06 - 2004/05 - 2003/04 2002/03 - 2001/02 - 2000/01 - 1999/00 - 1998/99 - 1997/98 - 14 vessels (10 destinations) 11 vessels (9 destinations) 15 vessels (9 destinations) 14 vessels (7 destinations) 9 vessels (8 destinations) 6 vessels (5 destinations) 10 vessels (6 destinations) 9 vessels (4 destinations) 7 vessels (6 destinations) 6 vessels (5 destinations) 5 vessels (3 destinations) 7 vessels (3 destinations) 6 vessels (3 destinations) 9 vessels (2 destinations) 3 vessels (2 destinations)

16 14 No. of Vessel Visits to the State 12 10 No. of Destinations 8 6 4 2 0 8 /9 97 19 /99 98 19 0 9/0 9 19 20 /01 00 20 01 /02 /03 02 20 /04 03 20 5 /0 04 20 6 /0 05 20 Year /07 06 20 /09 08 8 /0 07 20 20 /10 09 20 10 20 /11 11 20 /12

Total Ship Calls to WA Destinations 115 120 99 100 86 80 60 No. of Ship Visit Days 40 2009/2010/2011/2012

SEATRADE MIAMI � Seatrade Miami is the world’s largest cruise line convention which is held annually and attracts 1000 exhibitors from 100 countries with over 2000 delegates.

SEATRADE MIAMI 2011 � Cruise Lines are bullish on outlook post recession � However, new buildings will slow. More refurbishing is likely as lines manage their cash flows � Lines strategy to reduce fares and suspend dividends during 18 months recession resulted in full capacity and profits for all Lines.

SEATRADE MIAMI 2011 � Optimistic the North Americans will again return to the Cruise Market. � Australia was mentioned as a growing destination with lines like Holland America and Carnival committing vessels full time to compete against P&O. � Emission controls and sulphur reductions along with fuel prices and lots of regularity bodies looking at the cruise industry were highlighted as watch points.

SEATRADE MIAMI 2011 � European growth is 163% over 10 years sees that destination becoming the “New Caribbean” � The drivers continue to be value for money, quality cruises, increased capacity and competition. � Average growth in Australia is 17% and penetration is 1. 7% (USA is 3% and Europe is 1%). Penetration is the % of the population that has cruised in the last 12 months

Cruise Ship Scale � 1 ship call = 12 x 737/800 Passenger Jets – 2000 passengers =