What is Social Selling The 7 Social Selling

What is Social Selling & The 7 Social Selling Spectrum Elements Mike Clark @Really. Linkedin

Thank you Leigh

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Agenda What is Social Selling? Social Selling vs Normal Selling 7 Social Selling Spectrum Elements Q&A Special Gift

What is Social Selling? Social selling is about identifying and leveraging the TRUST that is already in your network with a view to expand enhance your business through relationships

What is Social Selling? 2 Levels Lower Level: SS is about using the right platforms to communicate, connect and engage with your prospects and leveraging relevant content effectively High Level: SS is about embracing the behavioural shift that has taken place and has fundamentally shifted the way people make a decision and buy products and services

Social Selling vs Traditional Selling Social Selling Traditional Selling Timely Intrusive Well researched - Targeted Lack information - Volume Quality – High Conversion rates Quantity – Low conversion rates Quality Prepared Questions Low Level ‘Discovery’ Questions It’s easy to take the ‘ 1 st Yes’ It’s difficult to take the ‘ 1 st Yes’ Buyer Controls Sale Seller Controls Sale Automated Manual

7 Social Selling Spectrum Elements Turn your business into a Content Creation Station 1. What is the type of content you are creating? 2. How relevant is the content in relation to the Prime Prospect or Market Place you are going after?

Weekly Content Rockstar Mentoring Live Produces Ø >7 x blogs Ø 2 x videos Ø 1 x Webinar

Social Selling Spectrum Understand where you need to be – NOT Everywhere 3. Where are you publishing that content to get the most traction? 4. Which platforms are most relevant for your prospects? And how well do you demonstrate you understand your prospect there?

Which Platform Is Right For You? If you sell B 2 B Linked. In is your platform Linked. In has >225 Million professional users 8 yrs to get to 110 M and 2 yrs to get to 225 M It’s had 100% growth in the past 2 yrs!!! 12 M UK users – 10% growth in 4 mths

Another Linked. In Example Jamie Shanks Nets $350, 000 in New Opportunities in Just 6 Months Total Time on Linked. In: 6 hours x 24 weeks = 144 hrs Opportunities Created per Hour: 34 Ops / 144 hours = every 4 hours (1. 5 a week) Potential Revenue per Hour: $350, 000 / 144 = $2, 341/hour “my personal business development ROI with Linked. In is unmatched by other sales mediums. ”

Linked. In Webinar Series Linked. In 7 part Webinar Series - 7 x 90 min webinar recordings - Recorded as a product in case you miss a session - Starts 31 st July 4 pm-5. 30 pm BST - Then every Wendesday til September 18 th - Learn passive, active & proactive Linked. In strategies to generate consistent leads and sales! www. reallylinkedin. co. uk/linkedin-webinar-series Normally £ 397 +vat Reduced to £ 247 +vat

Social Selling Spectrum Assess the Team Resources you have available 5. Are you making the best use of the resources available to you and leveraging them most effectively? 6. Are you allocating time (between your schedule and your teams) to use Linked. In and other platforms to enhance your relationships?

Leverage Your Resources Leigh now creates a continuous flow of appointments with her prime prospects

Social Selling Spectrum Assess your Systems – do they speed up or slow you down? 7. What internal client management systems are you using to track the progress of your prospects through the your flow of information? Key Question: Are you ready for business when your prospect is ready to purchase?

Q&A

Why is Linked. In so Powerful? It will save you time! Make you more productive & effective Make you more strategic with your networking & partnerships We’ll teach you over 10 Lead Generation Strategies Produce targeted lists of new business opportunities Increase the flow of referrals and active introductions

Linked. In Social Selling Workshop Early Bird Rate Normally Linked. In Social Selling ‘Live’ Workshop - 2 x Half Day Training Workshops (month apart) - September 27 th & October 18 th central London (TBC) - Learn passive, active & proactive Linked. In strategies to generate consistent leads and sales! £ 400 Reduced to £ 297 +vat

Special Offer 2 -4 -1 Become a Linked. In Master Linked. In Social Selling ‘Live’ Workshop 2 x half day workshops, 27 th of Sept & 18 th Oct Linked. In 7 x 90 min webinar series Get both packages for just £ 797 +vat £ 297 +vat Starts 31 st July and every Wednesday until 18 th September www. reallylinkedin. co. uk/linkedin-webinar-series You’ll learn, Passive, Active & Proactive Linked. In strategies that will give you a consistent flow of leads and a fantastic Return On Investment

2 Free Bonuses Linked. In Accelerator Consultation 1. Linked. In Profile Self Assessment (PSA) - Your profile from 0 out of 100 2. Linked. In Accelerator Session - Valued at £ 125 Free if you fill out the form here: www. reallylinkedin. co. uk/accelerator-sign-up/ Genuinely Limited Places available 4 slots available this week only 1 st come 1 st served

What does your digital future look like? Grab your free Linked. In Profile Self Assessment & Accelerator Session www. reallylinkedin. co. uk/accelerator-sign-up/

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