Social Networking and Media What is Social Networking

Social Networking and Media What is Social Networking and Media and why do you care?

How we communicate n n 1/19/2022 We communicate person to person via talking when we are near each other We bring in other media when we aren’t close www. egenconsulting. com 2

Ways we get information 1/19/2022 www. egenconsulting. com 3

What has changed n The world wide web and technology improvements have paved the way for expansion of social networking “The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy. ” – Sir Tim Berners-Lee, inventor of the Web 1/19/2022 www. egenconsulting. com 4

What that means n n n 1/19/2022 Messages can be exchanged back and forth easily, quickly, safely Our world has gotten smaller There are no borders www. egenconsulting. com 5

What is Media? n Media is any form of communication, like a newspaper or a radio, meant to provide information. ¡ n Social media would be a social form of communication. ¡ 1/19/2022 Basically a one way communication form i. e. one to one or many to many www. egenconsulting. com 6

What is Social Media? n According to Wikipedia: ¡ n n n 1/19/2022 Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Basically it means using your computer or smartphone to chat and share information with people all over the world – all the time, any time, about anything Social media can be social networking, video (Youtube), Blogging, Microblogging (Twitter) Why do you care? Are they saying good things or bad things about you. www. egenconsulting. com 7

Main message feeds n n 1/19/2022 Icons you see on websites often represent social media feeds Here are some of the common ones www. egenconsulting. com 8

Lots of message feeds 1/19/2022 www. egenconsulting. com 9

Social Media Sites n Social Bookmarking. (Del. icio. us, Blinklist, Simpy) ¡ n Social News. (Digg, Propeller, Reddit) ¡ n Adding friends, commenting on profiles, joining groups and having discussions. Social Photo and Video Sharing. (Picasa, You. Tube, Flickr) ¡ 1/19/2022 Voting for articles and commenting on them. Social Networking. (Facebook, Linked. In, Hi 5, Last. FM, Google+) ¡ n Tagging websites and searching through websites bookmarked by other people. Sharing photos or videos and commenting on user submissions. www. egenconsulting. com 10

Growth Of Social Networking 1/19/2022 www. egenconsulting. com 11

World Map n n Our world is indeed shrinking and borders are disappearing You are a global business – you just may not have realized it 1/19/2022 www. egenconsulting. com 12

World map – just updated Source: http: //vincos. it/world-mapof-social-networks/ 1/19/2022 www. egenconsulting. com 13

From Vincos - stats n n n n 1/19/2022 Facebook with more than 845 million active users has established its leadership position in 126 out of 137 countries analyzed Europe is the largest continent on Facebook with 232 million users, North America has 222 million, Asia 219 million users (Facebook Ads Platform). Countries where Facebook is not the leader: - Russian territories where there is an ongoing battle between the two main local players: V Kontakte and Odnoklassniki. - China where QZone claims 560 million users, followed by Tencent Weibo (337 million) and Sina Weibo (334 million). - Iran where it’s hard to access Facebook due to state censorship - Vietnam and Latvia still likely to use local social networks: Zing and Draugiem respectively Caveat: Google+ stats are not displayed by Google Trends for Websites www. egenconsulting. com 14

Countries where I do business 1/19/2022 www. egenconsulting. com 15

Linked. In n Linkedin is a Professional Network ¡ ¡ 1/19/2022 People have to “ask permission” to be your friend. It’s who you are professionally. You can belong to professional groups I participate on several groups, two of which are Rotary people www. egenconsulting. com 16

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Facebook n Facebook is “mostly” a personal network ¡ n n n People have to request to be your friend More and more businesses are putting up a Facebook page for Image Awareness Facebook recently announced more than 750 million active users worldwide. That’s ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011! ¡ 1/19/2022 Is one of them your competitor? www. egenconsulting. com 18

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My business Facebook page 1/19/2022 www. egenconsulting. com 20

What is Twitter n Twitter is 140 characters of what is happening right now ¡ ¡ ¡ 1/19/2022 Anyone can read, write and share messages. Messages (Tweets) are public and available to anyone People subscribe to your messages by following your account. Followers receive every one of your messages in their timeline or “inbasket” Combining messages that are quick to write, easy to read, public, opt-in, and accessible anywhere creates a powerful, real-time way of communicating. www. egenconsulting. com 21

Our Twitter Page - @chprotary twitter. com/chprotary 1/19/2022 www. egenconsulting. com 22

Our Followers 1/19/2022 www. egenconsulting. com 23

Twitter Demographics 1/19/2022 www. egenconsulting. com 24

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What Does Twitter do for Business n n 1/19/2022 Twitter to quickly share information Gather market intelligence and insights Build relationships with people who care about your company There may already be a conversation about your business happening on Twitter. www. egenconsulting. com 28

Twitter Jargon – Part 1 n n Twitter has short-form syntax to make the most of 140 characters. Here are the fundamentals. Mention ¡ 1/19/2022 Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" www. egenconsulting. com 29

Twitter Jargon – Part 2 n Retweet ¡ n Message ¡ 1/19/2022 When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @Chatdentistry Thanks for the details on the Twitter guru. www. egenconsulting. com 30

Twitter Jargon – Part 3 n Hashtag ¡ ¡ 1/19/2022 Precede text with a hash tab (#) to words in their Tweets to categorize them for others eg: “Attending Rotary meeting on #social-networking" Hashtags are the main topic of your Tweet. Users can click on a hashtag to see other similarlythemed tweets and find yours quickly. At the Rotary International Conference here are some of the Hashtags used. www. egenconsulting. com 31

Building a Reputation – Part 1 n Share ¡ n Listen ¡ n Questions of your followers to get insights to what they want and show that you are listening. Respond ¡ 1/19/2022 Monitor the comments about your company, brand, and products. Ask ¡ n Users want current information so talk about current projects, products, events or things you know. to compliments and feedback in real time www. egenconsulting. com 32

Building A Reputation – Part 2 n Reward ¡ n Demonstrate know-how ¡ n Retweet and reply publicly to great tweets posted by your followers and customers. Establish the right voice ¡ 1/19/2022 Reference articles and links about your business. Champion your followers ¡ n Tweet updates about special offers, discounts and timesensitive deals. Twitter users tend to prefer a direct, genuine, and likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? www. egenconsulting. com 33

How to start n n n Get a Twitter ID Get Tweet. Deck Get on Linked. In Get a business Facebook Page Use tools – or other resources to help you get out there ¡ 1/19/2022 Your competition is already doing that www. egenconsulting. com 34

I use Tweet. Deck to see who Retweeted me 1/19/2022 www. egenconsulting. com 35

What to Remember n n 1/19/2022 What stays in Vegas, stays in Vegas is NOT true on the internet. Play carefully in the internet sandbox www. egenconsulting. com 36

Do companies need to be on Social Media? n n n Inc, 500 says yes. Their study showed that 91% of the companies doing social networking found it successful. It is changing how we interact with our customers ¡ n 1/19/2022 The customers are in the drivers seat – searching for companies they want to do business with http: //www. wantaninvestor. com/business-strategies/the-importance-ofsocial-networking-to-your-business/ www. egenconsulting. com 37

Getting Company Awareness n The three top search engines are: ¡ ¡ ¡ n n n 1/19/2022 You. Tube Google Facebook That is where people go to look for information. If your brand or company is not there, someone will ask why Social media leads people to you www. egenconsulting. com 38

Google has made it more interesting n n n 1/19/2022 With the Panda and Penguin, Google changed the way it scans for data causing a serious drop for SEO for many companies With Google intending to integrate its SERPs (Search Engine Results Pages) with personalized queries, it will now be a combination of social and algorithmranked content This means if your clients are active on social networks, it can increase their market visibility www. egenconsulting. com 39

A statement that gets it n n n 1/19/2022 Social media is big enough for all brands. But it is rather pointless if you’re going to set up a Facebook page just for the sake of having a Facebook with no actual attempt to engage or develop a community. Social media offers small businesses the chance to compete with larger businesses in this arena. But its only a chance if the opportunity is not taken. Employ the professionals at the beginning and if you don’t intend to outsource your social media to an agency, have an exit strategy for the agency. Most companies manage social media internally but not before developing strategies and learning the game. www. egenconsulting. com 40

How it’s changing our business n n n 1/19/2022 Social media is really Social Business We are helping our customers enter the world of Social business The web info tab has been one of the key drivers When the customer asks why they should care we show them the stats Then, they ask if we can help them get setup www. egenconsulting. com 41

An Example from a recent proposal n n Social media setup, direction and training We will set up a Twitter, Linkedin and Facebook page for your business. We will train your staff on using the services and what tools can be utilized to make this effort easier. We will work with you to identify target markets for your social media presence and identify key words that are part of your social media strategy. n n 1/19/2022 The price for the initial setup is $500. We currently act as an outsourced service for social media for several clients. The cost is $400. 00 per month for 2 tweets per business day and 2 monthly specials running on the Facebook Business Page. www. egenconsulting. com 42

Ongoing Support n n n 1/19/2022 After setup, we show the client tools to help them keep up with Social Business We guide them on what are good topics to discuss on social platforms – based on their businesses The great side affect is you learn more about your customers and that makes you a valuable trusted partner www. egenconsulting. com 43

Key Tools - Aggregators n Aggregators like Tweetdeck or Hootsuite ¡ ¡ ¡ Note I was very excited about the social media tab in 2013. It is basically everything about the contact, socially, all in one place - really bummed that Twitter not there now Timely – release tweets on a periodic basis I use Twitter to post to Facebook and Linkedin. Write once post everywhere n 1/19/2022 I recommend this to my clients as well www. egenconsulting. com 44

Tracking keywords n Monitoring keywords is the “listening” part ¡ ¡ n 1/19/2022 Is someone saying something good or bad about a business or a product? Is someone looking for a product or service? This is where knowing what are the key words or drivers for your customer becomes a vital part of the social media strategy These also become the words that drive what appears on posts or blogs and drive customers to your business Twitter, Tweetdeck, Hootsuite, Radian 6 are all tools to use to search social networks www. egenconsulting. com 45

Scheduling updates n n Some people say it is bad to schedule updates so it “appears” you are sending out updates all day long I disagree – we all have customers to meet with and many of us have not hired social media staff ¡ n 1/19/2022 We need ways to spread the word without having it take all our time Buffering and Timely are tools to schedule updates www. egenconsulting. com 46

Key points to tell your clients n n 1/19/2022 Don’t use Social Business as yet another way to SPAM Use it as a vehicle to show expertise, product knowledge, availability Don’t just talk about your company – share information you have learned that you feel will be of value You are really engaging in a two way conversation with the customer www. egenconsulting. com 47

Search Tools n 1/19/2022 Twitter, Tweetdeck, Hootsuite, Radian 6 are all tools to use to search social networks www. egenconsulting. com 48

Another way to expand a customer reach – Daily news feeds This is a great service that automatically generates a daily news feed based on tweets you and your followers make. You can customize it to fit specific topics. It really helps to focus in on products/services/skills Everything that drives people to a business is a help. 1/19/2022 www. egenconsulting. com 49

Places to Learn More n Search Google ¡ n 1/19/2022 Social Media, social networking, Twitter, Facebook for business, Linkedin This is just the tip of the iceberg – I didn’t even touch on Blogging www. egenconsulting. com 50

Resource Links n n 1/19/2022 Daily paper – aggregator of posts from you, your followers, and people you follow – http: //paper. li Timely – schedule tweets for yourself and others – http: //timely. is Chris Brogan – http: //www. chrisbrogan. com – great blogger Article aggregator – for topics – http: //alltop. com www. egenconsulting. com 51

Articles/Books/sites for more info n n n n 1/19/2022 Social boom - @gitmer Lewis Howes – Linkedin expertise - http: //www. lewishowes. com/ http: //stevefarnsworth. wordpress. com/2011/01/09/top-10 -social-mediaarticles-that-you-might-have-missed-last-month-december-2010 -edition/ http: //www. charlesgrimm. com/social-media/15 -best-articles-forcreating-your-social-media-program http: //online. wsj. com/article/SB 100014240527487041164045762 63083970961862. html http: //thenextweb. com/socialmedia/2011/08/02/the-best-booksabout-social-media-that-youd-never-expect/ This is changing so rapidly I recommend blog and web articles – it takes too long to write a book – things change too quickly www. egenconsulting. com 52