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Μαθησιακά αποτελέσματα • Στο τέλος αυτής της ενότητας, θα είστε σε θέση να: – Γνωρίζετε την έννοια της διαφήμισης στα μέσα κοινωνικής δικτύωσης (social media advertising). – Δημιουργήσετε μία διαφήμιση στα μέσα κοινωνικής δικτύωσης (social media advertising) – Έχετε τον έλεγχο μίας διαφήμισης στα μέσα κοινωνικής δικτύωσης (social media advertising) The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein

Σύνοψη • Τώρα που ολοκληρώσατε την παρακολούθηση, θα πρέπει να είστε σε θέση να: – Ορίσετε την έννοια της διαφήμισης στα μέσα κοινωνικής δικτύωσης (social media advertising). – Δημιουργήσετε μία διαφήμιση στα μέσα κοινωνικής δικτύωσης (social media advertising) – Έχετε τον έλεγχο μίας διαφήμισης στα μέσα κοινωνικής δικτύωσης (social media advertising) The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein

Βιβλιογραφία • Da Cunha Margot. The complete Guide to Advertising on Instagram. Internet. https: //www. wordstream. com/blog/ws/2017/11/20/instagramadvertising. {05/04/2019} • Hubspot. com. The essential guide to Social Media Advertising. Internet. https: //offers. hubspot. com/guide-social-mediaadvertising. {03/04/2019} • Newberry Christina. Social Media Advertising 101. How to get the most out of your budget. Internet. https: //blog. hootsuite. com/socialmedia-advertising/#facebook. June 11, 2018. {02/04/2019} • Novick Samantha. How to use the Facebook Ads Manager in 9 Easy Steps. Internet. https: //www. impactbnd. com/blog/how-to-usefacebook-ads-manager. August 2, 2017. {04/04/2019} The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein

Βιβλιογραφία • Obelis. Media. com. What is Social Media Advertising. Internet. http: //obelismedia. com/social-media-advertising/. {03/04/2019} The European Commission support for the production of this presentation does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein

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