Hot Media vs COLD MEDIA Hot Media Prominent

Hot Media vs COLD MEDIA

Hot Media �Prominent during Mechanical Age �Also referred to as “high definition” �Little interaction involved

Cold Media • Prominent during the Electric Age • Referred to as “low definition” • Audience must participate to complete information

Hot Media Loud Clear Overpowering High Definition Intense • “State of being filled with information” • A lot of information is given • Ex: Photograph, Alphabet, Film, Radio

Cold Media Shadowy Unclear LOW DEFINITION Soft Blurry • Very little information is given • Requires audience to participate to complete information • Ex: Cartoon, Speech, Television, Telephone

Hot Media Photograph • A photograph is clear and full of visual information and detail. As the saying goes, “A picture is worth a thousand words. ”

Cold Media Cartoon • Cartoons are low definition simply because they provide low visual information. The viewer must use their imagination to fill in the blanks.

Hot Media Alphabet • The alphabet, when printed on paper is hot because it gives all of the information without any participation or completion by the reader.

Cold Media Speech • Speech is a cool medium because the listener must participate greatly in order to fill in much of the information that is being given.

Hot Media Film • Film and theater overload the audience with intense audio and visual information; No participation from viewer. • Pay each time for prepared space. • High definition.

Cold Media Television • Television is small, unclear, and weak to the audio and visual senses; Not overpowering. • Do not need to pay every time to watch. • Low definition.

Hot Media Radio • Radio is high definition. • Informs listener without any need for participation; not open for debate or discussion. • High quality sound.

Cold Media Telephone • The telephone has low quality, minimal sound. • Requires completion of information by listener. • Low definition.