USING SOCIAL MEDIA Social Media Social media is

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USING SOCIAL MEDIA

USING SOCIAL MEDIA

Social Media • Social media is the use of web–based and mobile technology to

Social Media • Social media is the use of web–based and mobile technology to turn communication into an interactive dialogue. • Examples: Facebook, Twitter, You. Tube, etc.

How Does Social Media Attract Customers? • Since 2003, over 1, 000 new social

How Does Social Media Attract Customers? • Since 2003, over 1, 000 new social media & networking patents have been established to compensate for the rise in customers using social media. • Social media is attractive to customers in the following ways: • Easily accessible through mobile technology • Creates a lively and attractive image • Connects numerous users through blogs and threads • Provides users with constant updates and information regarding their favorite topics

Electronic Marketing Tools & Devices • Cellular phones (most popular) • Hand-held devices (tablets,

Electronic Marketing Tools & Devices • Cellular phones (most popular) • Hand-held devices (tablets, i. Pads, etc) • Websites • Mass emails • E-newsletters • Blogs

How Sports & Entertainment Use Social Media • Athletes & entertainers alike use social

How Sports & Entertainment Use Social Media • Athletes & entertainers alike use social media to increase awareness of their activities, increase their fan base, and promote their upcoming events. • Also, television stations and sports franchises are prominent for using social media outlets such as You. Tube to show re-runs of television shows and highlights of their sporting events.

Traditional Marketing v. Social Media Traditional Marketing: • Television, radio, newspaper, and e-mail ads

Traditional Marketing v. Social Media Traditional Marketing: • Television, radio, newspaper, and e-mail ads • Use less color • Use less technology • Not viewed by as large of an audience Social Media: • Social networking ads • Very lively, colorful, energetic • Technologically advanced • Easily accessed and viewed by much larger audiences

Pro’s and Con’s of Social Media Pro’s: • Rising in popularity • Accessible &

Pro’s and Con’s of Social Media Pro’s: • Rising in popularity • Accessible & convenient • Ability to tap into numerous users and industries: • Facebook page • Twitter page • You. Tube channel Con’s: • Tools/networks are unpredictable and ever changing • Reduces the amount of face to face communication • Communication outlets at their disposal: • Damage a brand • Damage reputation

Project Time • See attached project sheet • You will present this project on

Project Time • See attached project sheet • You will present this project on the last day of school

SOCIAL MEDIA Using Social Media for Social GoodSOCIAL MEDIA Using Social Media for Social Good
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JOB SEARCH USING SOCIAL MEDIA Define Social MediaJOB SEARCH USING SOCIAL MEDIA Define Social Media