Old Media and New Media are we in

Old Media and New Media: are we in this together? Prague, July 09/2007, by Evgeny Morozov

Outline 1. Problems with Old Media 2. Will “new media” save or destroy “old media”? 3. Is it old vs new or old AND new? 4. Are we in this together? 5. Tomorrow’s media: what is it like?

Outline 1. Problems with Old Media 2. Will “new media” save or destroy “old media”? 3. Is it old vs new or old AND new? 4. Are we in this together? 5. Tomorrow’s media: what is it like?

Trust in “Old Media” is falling Source: State of the News Media, Project for Excellence in Journalism, February 2007

Average Circulation is Falling

Average Viewership is Falling

Average Ratings Are Falling

Local wins over national/international

Bureaus are closing down

People read news online

Young people go digital

“Monopolies” disappear

Growing misinformation

Too little attention; too many mistakes

Outline 1. Problems with Old Media 2. Will “new media” save or destroy “old media”? 3. Is it old vs new or old AND new? 4. Are we in this together? 5. Tomorrow’s media: what is it like?

…but, first, how “new” is it?

For example, that’s “new media” in the 70 s. . .

Fanzines & Zines: great examples User-Generated Content (UGC)

Samizdat Self-published Low Budget Easy to produce DIY Community Counterculture Low barriers Self-expression/not $$$

DIY: from counterculture to mainstream

The crucial difference is that readers/producers of pamphlets were POORLY or NEVER connected

% of Population Going Online Source: State of the News Media 2007

Internet is getting more widespread

. . . and better

…and different

As a result, thousands of new social Web services appear

FLICKR

You. Tube

Word. Press

Sign-ups for Second Life

Technorati

More is still to come…

Outline 1. Problems with Old Media 2. Will “new media” save or destroy “old media”? 3. Is it old vs new or old AND new? 4. Are we in this together? 5. Tomorrow’s media: what is it like?

about • 435 senior news executives from around the world answered the Newsroom Barometer (there are 10, 000 daily newspapers worldwide). These included editors-in-chief (45%), managing editors (17%) and other types of news executives across the board.

What best describes your view of online / new media journalism and its role in your community? Threat 5% Welcome Addition 79% No Difference Between Two 5% Negligible Presence 7% Not Sure 3%

Because of the possibility to interact with readers online, it has been said that: "News is no longer a lecture, it is a conversation" (Dan Gillmor). How do you view the effects of this phenomenon on quality journalism? Negative 8% Neutral 13% Not sure 5% Positive 74% 2007 Newsroom Barometer, World Editors Forum and Reuters

Do you think that the majority of news (print and online) will be free in the future? Not sure 13% No 39% Yes 48% 2007 Newsroom Barometer, World Editors Forum and Reuters

Overall, how optimistic are you about your newspaper's future? Somewhat Unoptimistc 12% Not at all Optimistic 3% Not sure <1% Very Optimistic 24% Somewhat Optimistic 61% 2007 Newsroom Barometer, World Editors Forum and Reuters

Looking 10 years into the future, what will be the most common way of reading the news in your community? Print 35% Mobile 11% E-Paper 7% Not Sure 7% Online 40% 2007 Newsroom Barometer, World Editors Forum and Reuters

Over the next 10 years, do you think that the quality of journalism is going to: Remain the Same 16% Worsen 26% Not sure 7% Improve 51% 2007 Newsroom Barometer, World Editors Forum and Reuters

If you had to invest in editorial quality, what would you do first in the newsroom? Train Journalists in New Media 37% Recruit More Journalists 23% Re-Train In Traditional Skills 19% Add More Opinion Analysis Writers 10% Replace Staff with Younger Reporters 5% Other 5%

If you had to invest in editorial quality, what would you do second in the newsroom? Train Journalists in New Media 27% Recruit More Journalists 16% Re-Train In Traditional Skills 17% Add More Opinion Analysis Writers 20% Hire more freelancers 11% Replace Staff with Younger Reporters 5%

Outline 1. Problems with Old Media 2. Will “new media” save or destroy “old media”? 3. Is it old vs new or old AND new? 4. Are we in this together? 5. Tomorrow’s media: what is it like?

Thanks to new media, the conversations in old media are getting richer

But it’s not just enhancing old conversations; it’s creating new breaking and other interesting stories too

Whole programs made entirely of amateur usergenerated content ALREADY appear on professional TV

Outline 1. Problems with Old Media 2. Will “new media” save or destroy “old media”? 3. Is it old vs new or old AND new? 4. Are we in this together? 5. Tomorrow’s media: what is it like?

Tomorrow’s media: what is it like?

New skill-set is needed

Most important skills for online journalists

. . . new ways to present news/data

QUESTIONS?