Monster Technology and Todays Recruitment Denis Gaynor Product

Monster: Technology and Today’s Recruitment Denis Gaynor Product Development Director Monster. co. uk

Contents • • • The Beginning Monster Today Extending the Brand How the Internet Changed Recruitment What Our Clients Are Buying Future of Online Recruitment

The Beginning

The Idea 1994 • Jeff Taylor of Adion Advertising founds “The Monster Board” • Originally a bulletin board (BBS) for jobs (mostly tech) • 454 th Web site registered • $25 a posting 1995 • Jeff sells Monster. Board to TMP Worldwide

Growth 1998 • TMP merges Monster. Board (#1 job site) with Online Career Center, Student Center and About Work to create Monster. com January 1999 • Monster. com becomes first Internet site to advertise during the Super. Bowl at beginning of online growth “When I grow up…”

Super. Bowl Ad

The Brand • Like Amazon or e. Bay, “Monster” is a pure, differentiated online brand • Empowering the job seeker – “Never Settle” • Initially a job seeker marketing strategy (“employers will go where the workers are”) • Intern to CEO

Extending the Brand

“It’s a Byers Market”

Following the departure of Adam Crozier from the FA The Times, 02 Nov 02 The Independent, 02 Nov 02

Alliances – where your jobs also appear

Industry Specific Alliances CIMA, Jane’s Defence, Institute of Petroleum

Search Engine Optimisation

Monster Today

Monster An International Brand l Hong Kong l Singapore l Australia l India l United Sates of America l Canada l Belgium l France l Germany l New. Zealand l l Sweden l Norway l Denmark l Finland United Kingdom l Ireland l Spain

Today • 22 countries, 14 languages with Jobline acquisition • Over 20 million CVs worldwide • Over 1 million jobs live worldwide • Over 130, 000 employers • 26 th Most visited website in the World

Profile of a Typical Monster UK Job Seeker* • • • Salary: £ 29, 160 Age: 33 Years experience: 10. 7 40% Manager level and above IT, Admin, Marketing, Sales, Finance Found site through recommendation or search engine *Red Sheriff Survey, October 2002

Our UK Clients

How the Internet Changed Recruitment

Recruitment on the web Statistics • Two thirds of internet users (aged 25 -34) use the web for job seeking* • Over 1, 000 CV’s are on top 5 UK sites • 600, 000 people a month look online for a job** • More than 100, 000 jobs posted on careers hubs in the UK * NOP study (UK), June 02. ** NNR Pivot Report Oct 02

Average Cycle Time: Internet vs. Traditional Assessment / Closing Days Interviewing Candidate ID 1 week : closing 1 week : interviewing 1 week : candidate ID Source: Kennedy Information

Top 20 IT Job Searches 1. Project Manager 2. Java 3. Support 4. C 5. SAP 6. Web 7. IT 8. Security 9. Oracle 10. CAD 11. Network 12. Cisco 13. Unix 14. Vb 15. MCSE 16. IT Manager 17. Visual Basic 18. Technician 19. SQL 20. ASP

Job Searches by Category (monthly) Category Searches Information Technology 347, 075 Administrative 323, 769 Sales 245, 336 Advertising/Marketing/PR 226, 138 Computers, Software 214, 081 Engineering 201, 269 Internet/E-Commerce 161, 894 Customer Service/Call Centre 159, 244 Manufacturing 155, 445 Telecoms 143, 726

Jobs Posted per Month • • • Information Technology Sales Administrative and Support Services Accounting/Auditing Legal Customer Service and Call Center Engineering Employment Placement Agencies Human Resources Manufacturing and Production

Why online recruitment works Easier for the job seeker… Works infinitely more quickly and more targeted online than offline, with potential for a much broader scope of jobs geographically …and much more cost efficient for the employer! Guardian – 400, 000 per issue Guardian – £ 17, 000 full page, run of press, one off Monster – 150, 000 specific job searches per day Monster – £ 250 (60 day life)

What Our Clients are Buying

How Monster Makes Money • Profitable globally and in the UK • Charge employers to post jobs on site or search CV db (500, 000+) • Banners, profiles, Webcasts • Power companies’ career sites, ATS

Job Posting

Company Profiles

Webcast Streaming Video

Corporate Career Sites

Applicant Tracking Systems

Opportunities for the Future

Online Recruitment – The Future • Job ads moving from newspaper to Internet • Companies need to be cost efficient in hiring, particularly during a down economy • 25% of FTSE 250 companies have no jobs area on their corporate web site; another 25% only rudimentary job postings with no apply online/db • NHS and local government need to address hiring needs locally and globally

HR and Technology • Applicant Tracking Systems, either as ERP add-ons, stand alone software or integrated job boards • HR Managers move from paper and Excel to sophisticated recruitment management systems • HR uses technology to track and onboard candidates, with reporting to display effectiveness • Use of XML for job postings and CVs opens up more fluid connection of HR systems

Better Matching - Understanding Monster Users • The Future is in the Data – better matching to get more targeted, quicker short lists • Capture job seekers’ hard data (CVs) and soft data (ideal company, corporate structure, type of job, comp structure, etc. • Automate the matching process intelligently