Fundamentals of Retailing YK Tam National Supervising Coordinator

致勝零售策略 Fundamentals of Retailing YK Tam 總顧問經理級 National Supervising Coordinator 四個佣金週期共賺取HK$76, 600 in 4 Commission weeks 本簡報中提到的收入等級純屬舉例說明，無意代表美安香港超連鎖店主的一般收入，也無意表示任何超連鎖店主皆可賺取同等收入。美安香港超連鎖店主的成功與 否，取決於其在發展事業時的努力、才能與投入程度。The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market Hong Kong Un. Franchise Owner, nor are they intended to represent that any given Independent Un. Franchise Owner will earn income in that amount. The success of any Market Hong Kong Independent Un. Franchise Owner will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market Hong Kong Business.

為甚麼零售? • • Why for retail? 利潤 創造源源不斷的業績點數 建立信心 發掘潛在的事業人選 Profit Generates Ongoing Business Volume Builds Belief Identifies Potential Business Prospects

E B 為他人打 建立有成效的事業 (Employee) (Business with Leverage) S I 個人經營 做投資人 (Self-Employed) (Investor)

與好友分享 Share with Friends 10 -15 regular shoppers – 10 -15名顧客重複購物

100%累積, 無限代搜尋BV & IBV 100% cumulative, unlimited-generation search BV & IBV 5, 000 3, 600 2, 400 1, 200

致勝零售策略 Fundamentals of Retailing Ruth Ng 資深主管經理級 Senior Master Coordinator 四個佣金週期共賺取HK$23, 000 in 4 Commission weeks 本簡報中提到的收入等級純屬舉例說明，無意代表美安香港超連鎖店主的一般收入，也無意表示任何超連鎖店主皆可賺取同等收入。美安香港超連鎖店主的成功與 否，取決於其在發展事業時的努力、才能與投入程度。The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market Hong Kong Un. Franchise Owner, nor are they intended to represent that any given Independent Un. Franchise Owner will earn income in that amount. The success of any Market Hong Kong Independent Un. Franchise Owner will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market Hong Kong Business.

網路零售 Online Retailing

是怎樣開始的？ How Did It Start? 每個人都喜歡分享 Everyone likes to share

分享 Sharing 48 likes 讚好! 135 likes: ) 讚好

自由配搭 Mix and Match 常見的日常話題 經常性的 保持你個人風格和特色 Common daily topic Common Keep your own style and character

引起興趣！ Get people interested! xxxxx

提出問題 Asking Questions

引起興趣！ Get people interested! xxxxx

引起興趣！ Get people interested!

提出問題 Asking Questions

善用社交媒體 具 Use #hashtags to expand your #business!

零售 Retailing = Re-telling 零售 = 重覆說話內容 Re-telling on Facebook 重覆在Facebook和 and Instagram刊登的內容 Key is to be yourself 重點是做回你自己 Share your experience 分享你個人經驗 Put yourself in your 將心比己 audiences’ shoes 最重要是自己先做� Most important is 品的代言人 to “be a product of the product”

分享你的購物習慣 Share your shopping habit

分享你的購物習慣 Share your shopping habit

保持正面 : ) Always share ＃happy and ＃positive things

正確建立零售 1. 2. 3. 4. 5. 6. 7. Retail in a right way 大量學習及增加使用經驗 建立潛在顧客的名單 建立與潛在顧客的關係 先盡量提供改善建議，不要急於賣產品 從簡單、實惠的產品開始 使用 具及跟進 持續關心及跟進 1. Keep learning and increase experience 2. Establish a potential customers list 3. Build relationships with potential customers 4. Provide recommendations first, do not sell products rushly 5. Start from simple, affordable products 6. Use tools and follow-up 7. Care and follow-up continuously

零售的深層滾動 Deep rolling retail • ABC – A：超連鎖店主 – B：重複購物的舊顧客 – C：顧客轉介的新顧客 • 透過舊顧客跟進新顧客 • ABC – A：Un. Franchise Owner – B：Old customers who repeated shopping – C：New customers who referred by old customers Follow up new customers through the old customers

7 -11 vs 超級市場 Convenience VS Supermarket Store

價值 vs 價格 Value vs Price