The Evolution of the Programming Department Scott Dwyer

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The Evolution of the Programming Department Scott Dwyer Program Director KQED San Francisco KTEH

The Evolution of the Programming Department Scott Dwyer Program Director KQED San Francisco KTEH San Jose KQET Monterey

Evolution in Action

Evolution in Action

KQED Timeline l 2000 2003 2005 2009 l 2010 more change coming… l l

KQED Timeline l 2000 2003 2005 2009 l 2010 more change coming… l l l 4 people, 2 channels (pre-digital) 4 people, 6 channels (digital begins) 7 people, 8 channels (KTEH merger) 5 people, 7 channels (layoffs)

KQED Programming Department Program Director Traffic Coordinator 2 Log Coordinators

KQED Programming Department Program Director Traffic Coordinator 2 Log Coordinators

Program Director l l l Schedule 5 channels Produce Imagemakers Determine program promotion priorities

Program Director l l l Schedule 5 channels Produce Imagemakers Determine program promotion priorities (on air and magazine) Grid and production meetings Ratings reports and analysis

Traffic Director l l l Order, dub, ingest programs Time and segment programs Schedule

Traffic Director l l l Order, dub, ingest programs Time and segment programs Schedule refeeds Solve technical and automation issues Main contact with master control

Traffic Coordinator l l l Enames, listings, Comcast VOD Assign recordings Coordinate with local

Traffic Coordinator l l l Enames, listings, Comcast VOD Assign recordings Coordinate with local productions Ratings, promo, purge list, FCC reports Tape library and log backup Main contact with pledge

Log Coordinator 1 l l Schedule promos & underwriters on KQED Produce underwriting spots

Log Coordinator 1 l l Schedule promos & underwriters on KQED Produce underwriting spots

Log Coordinator 2 l Schedule promos and underwriters on KTEH, World, Life and Kid

Log Coordinator 2 l Schedule promos and underwriters on KTEH, World, Life and Kid channels

Timesaving Tools l l l Protrack program coding & ratings reports Protrack template scheduling

Timesaving Tools l l l Protrack program coding & ratings reports Protrack template scheduling Protrack schedule from PBS feed option Protrack promo flights PTPA schedule buddies APT / ITVS monthly newsletters