The Evolution of the Programming Department Scott Dwyer Program Director KQED San Francisco KTEH San Jose KQET Monterey
Evolution in Action
KQED Timeline l 2000 2003 2005 2009 l 2010 more change coming… l l l 4 people, 2 channels (pre-digital) 4 people, 6 channels (digital begins) 7 people, 8 channels (KTEH merger) 5 people, 7 channels (layoffs)
KQED Programming Department Program Director Traffic Coordinator 2 Log Coordinators
Program Director l l l Schedule 5 channels Produce Imagemakers Determine program promotion priorities (on air and magazine) Grid and production meetings Ratings reports and analysis
Traffic Director l l l Order, dub, ingest programs Time and segment programs Schedule refeeds Solve technical and automation issues Main contact with master control
Traffic Coordinator l l l Enames, listings, Comcast VOD Assign recordings Coordinate with local productions Ratings, promo, purge list, FCC reports Tape library and log backup Main contact with pledge
Log Coordinator 1 l l Schedule promos & underwriters on KQED Produce underwriting spots
Log Coordinator 2 l Schedule promos and underwriters on KTEH, World, Life and Kid channels
Timesaving Tools l l l Protrack program coding & ratings reports Protrack template scheduling Protrack schedule from PBS feed option Protrack promo flights PTPA schedule buddies APT / ITVS monthly newsletters