Retailing Chapter 15 Retailing n Definition n Facts

Retailing Chapter 15

Retailing n Definition n Facts n n n Employs 25 million people (11. 6% of US employment) $4 trillion annually (40% of GDP) Types of Utility n n Time Place Possession Form

Retailing Classifications n Form of Ownership Independent Retailer n Corporate Chain n Franchises n

Retailing Classifications n Level of Service n Self-service n n Merchandise Line n New checkout lanes Wal-mart Full-service n Nordstrom Depth of Line n Limited Service n n n Limited-line stores Single-line stores Breadth of Line n n General merchandise stores Scrambled Merchandising n n Hypermarket Intertype competition

Other Retail Classifications n Department stores n n n Buyers Specialty stores Supermarkets Drugstores Convenience stores Discount stores n n Supercenters Category killers Source: http: //digitaltrends. com

Nonstore Retailing n n n Automatic vending Direct retailing Direct marketing n n Electronic retailing n n Source: http: //alloveralbany. com Telemarketing Direct Mail Catalogs and mail order Online retailing Television Home Shopping

Product Retail Positioning Matrix Breadth Broad Narrow Wal-mart Bloomingdale’s Just for Feet Tiffany’s Low High Value Added

Retailing Mix n Pricing Markdown n Everyday Low Pricing n Everyday Fair Pricing n Shrinkage n Off-price Retailing n Warehouse club n Outlet store n Single-price n

Retailing Mix n Store Location n n Central business district Regional shopping centers Community shopping center Strip location n Power center Source: http: //www. forbes. com

Retailing Mix n Atmospherics n n n Employee type and density Merchandise type and density Fixture type and density Sound Odors Visuals Source: http: //www. shop-eat-surf. com

Nature of Retailing n The Wheel of Retailing n Retail Life Cycle

The Future of Retailing n n Multichannel Retailing Smart Cards M-commerce Changing preferences n n Source: http: //techhook. com Precision shopping Cobranding