Chapter 1 An Introduction to Retailing Retailing encompasses
![Chapter 1 - An Introduction to Retailing Chapter 1 - An Introduction to Retailing](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-1.jpg)
![Retailing encompasses the business activities involved in selling goods and services to consumers for Retailing encompasses the business activities involved in selling goods and services to consumers for](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-2.jpg)
![A Typical Channel of Distribution Manufacturer Retailer Wholesaler Final Consumer A Typical Channel of Distribution Manufacturer Retailer Wholesaler Final Consumer](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-3.jpg)
![How Retailers Add Value • Breaking Bulk -Buy it in quantities customers want • How Retailers Add Value • Breaking Bulk -Buy it in quantities customers want •](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-4.jpg)
![How Retailers Add Value The value of the product and service increases as the How Retailers Add Value The value of the product and service increases as the](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-5.jpg)
![Decision Variables for Retailers Customer Service Store Design and Display Retail Strategy Pricing Merchandise Decision Variables for Retailers Customer Service Store Design and Display Retail Strategy Pricing Merchandise](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-6.jpg)
![Hot Topic’s Retail Mix Customer Service Store Design And Display Location Retail Strategy Communication Hot Topic’s Retail Mix Customer Service Store Design And Display Location Retail Strategy Communication](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-7.jpg)
![Manufacturer’s Perspective The Four P’s of Marketing Retailers arepartofofthe Retailers are distribution channel Product Manufacturer’s Perspective The Four P’s of Marketing Retailers arepartofofthe Retailers are distribution channel Product](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-8.jpg)
![Issues in Retailing • How can we best serve our customers while earning a Issues in Retailing • How can we best serve our customers while earning a](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-9.jpg)
![The Philosophy Retailers can best address these questions by fully understanding and applying the The Philosophy Retailers can best address these questions by fully understanding and applying the](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-10.jpg)
![The Framework of Retailing The Framework of Retailing](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-11.jpg)
![Top 100 Retailers Walmart, Kroger, Costco, Target, The Home Depot, Walgreen, CVS Caremark, Lowe’s, Top 100 Retailers Walmart, Kroger, Costco, Target, The Home Depot, Walgreen, CVS Caremark, Lowe’s,](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-12.jpg)
![The Retailing Mix Product Personnel Place Target Market Presentation Promotion Price The Retailing Mix Product Personnel Place Target Market Presentation Promotion Price](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-13.jpg)
![The Retailer’s Role in the Sorting Process The Retailer’s Role in the Sorting Process](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-14.jpg)
![Multi-Channel Retailing • A retailer sells to consumers through multiple retail formats: • Web Multi-Channel Retailing • A retailer sells to consumers through multiple retail formats: • Web](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-15.jpg)
![Multi-Channel Retailing • • Cross selling across channels (in-store product availability info on Web Multi-Channel Retailing • • Cross selling across channels (in-store product availability info on Web](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-16.jpg)
![Apple Apple](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-17.jpg)
![Distribution Types • Exclusive: suppliers make agreements with one or few retailers, designating such Distribution Types • Exclusive: suppliers make agreements with one or few retailers, designating such](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-18.jpg)
![Exclusive vs Intensive Distribution • Exclusive Distribution– Fate of retailer is tied to manufacturer Exclusive vs Intensive Distribution • Exclusive Distribution– Fate of retailer is tied to manufacturer](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-19.jpg)
![Figure 1 -7: Comparing Distribution Types Figure 1 -7: Comparing Distribution Types](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-20.jpg)
![Special Characteristics Affecting Retailers Small Average Sale Impulse Purchase Retailer’s Strategy Popularity of Stores Special Characteristics Affecting Retailers Small Average Sale Impulse Purchase Retailer’s Strategy Popularity of Stores](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-21.jpg)
![Retail Strategy • An overall plan for guiding a retail firm • Influences the Retail Strategy • An overall plan for guiding a retail firm • Influences the](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-22.jpg)
![Six Steps in Strategic Planning 1. Define the type of business (corporate mission) 2. Six Steps in Strategic Planning 1. Define the type of business (corporate mission) 2.](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-23.jpg)
![Figure 1 -10: Applying the Retailing Concept Customer Orientation Coordinated Effort Retailing Concept Value-driven Figure 1 -10: Applying the Retailing Concept Customer Orientation Coordinated Effort Retailing Concept Value-driven](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-24.jpg)
![The Build-A-Bear Experience: Never Boring The Build-A-Bear Experience: Never Boring](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-25.jpg)
![Customer Service • Activities undertaken by a retailer in conjunction with the basic goods Customer Service • Activities undertaken by a retailer in conjunction with the basic goods](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-26.jpg)
![A Customer Respect Checklist üDo we trust our customers? üDo we stand behind what A Customer Respect Checklist üDo we trust our customers? üDo we stand behind what](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-27.jpg)
![Relationship Retailing • Retailers seek to establish and maintain long-term bonds with customers, rather Relationship Retailing • Retailers seek to establish and maintain long-term bonds with customers, rather](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-28.jpg)
![Effective Relationship Retailing • Use a “win-win” approach • It is easier to keep Effective Relationship Retailing • Use a “win-win” approach • It is easier to keep](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-29.jpg)
![Types of Loyalty Programs • Additional discounts at register • Not a real loyalty Types of Loyalty Programs • Additional discounts at register • Not a real loyalty](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-30.jpg)
![Relationship Management Among Retailers and Suppliers • Disagreements may occur in the following areas Relationship Management Among Retailers and Suppliers • Disagreements may occur in the following areas](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-31.jpg)
![Approaches to the Study of Retailing Institutional Functional Strategic Approaches to the Study of Retailing Institutional Functional Strategic](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-32.jpg)
![Parts of Retail Management: A Strategic Approach • • • Building relationships and strategic Parts of Retail Management: A Strategic Approach • • • Building relationships and strategic](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-33.jpg)
![• Retailing is a set of functions that adds value to products/services that • Retailing is a set of functions that adds value to products/services that](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-34.jpg)
![End of Week 2, any questions ? ? ? End of Week 2, any questions ? ? ?](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-35.jpg)
- Slides: 35
![Chapter 1 An Introduction to Retailing Chapter 1 - An Introduction to Retailing](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-1.jpg)
Chapter 1 - An Introduction to Retailing
![Retailing encompasses the business activities involved in selling goods and services to consumers for Retailing encompasses the business activities involved in selling goods and services to consumers for](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-2.jpg)
Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. 2
![A Typical Channel of Distribution Manufacturer Retailer Wholesaler Final Consumer A Typical Channel of Distribution Manufacturer Retailer Wholesaler Final Consumer](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-3.jpg)
A Typical Channel of Distribution Manufacturer Retailer Wholesaler Final Consumer
![How Retailers Add Value Breaking Bulk Buy it in quantities customers want How Retailers Add Value • Breaking Bulk -Buy it in quantities customers want •](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-4.jpg)
How Retailers Add Value • Breaking Bulk -Buy it in quantities customers want • Holding Inventory -Buy it at a convenient place when you want it • Providing Assortment -Buy other products at the same time • Offering Services -See it before you buy, get credit, layaway
![How Retailers Add Value The value of the product and service increases as the How Retailers Add Value The value of the product and service increases as the](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-5.jpg)
How Retailers Add Value The value of the product and service increases as the retailer performs functions. Doll can be bought on credit or put on layaway Doll is featured on floor display Doll is developed in several styles Doll is developed at manufacturer Doll is offered in convenient locations in quantities of one
![Decision Variables for Retailers Customer Service Store Design and Display Retail Strategy Pricing Merchandise Decision Variables for Retailers Customer Service Store Design and Display Retail Strategy Pricing Merchandise](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-6.jpg)
Decision Variables for Retailers Customer Service Store Design and Display Retail Strategy Pricing Merchandise Assortment Location Communication Mix
![Hot Topics Retail Mix Customer Service Store Design And Display Location Retail Strategy Communication Hot Topic’s Retail Mix Customer Service Store Design And Display Location Retail Strategy Communication](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-7.jpg)
Hot Topic’s Retail Mix Customer Service Store Design And Display Location Retail Strategy Communication Mix Merchandise Assortment Pricing
![Manufacturers Perspective The Four Ps of Marketing Retailers arepartofofthe Retailers are distribution channel Product Manufacturer’s Perspective The Four P’s of Marketing Retailers arepartofofthe Retailers are distribution channel Product](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-8.jpg)
Manufacturer’s Perspective The Four P’s of Marketing Retailers arepartofofthe Retailers are distribution channel Product Price Distribution Promotion
![Issues in Retailing How can we best serve our customers while earning a Issues in Retailing • How can we best serve our customers while earning a](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-9.jpg)
Issues in Retailing • How can we best serve our customers while earning a fair profit? • How can we stand out in a highly competitive environment where consumers have so many choices? • High unemployment, low consumer confidence, high savings rates have reduced consumer spending. At the same time retail competition has increased through increased format blurring (sales of cameras at office supply stores, carpeting and major appliances at home improvement centers). • How can we grow our business while retaining a core of loyal customers?
![The Philosophy Retailers can best address these questions by fully understanding and applying the The Philosophy Retailers can best address these questions by fully understanding and applying the](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-10.jpg)
The Philosophy Retailers can best address these questions by fully understanding and applying the basic principles of retailing, as well as the elements in a well-structured, systematic, and focused retail strategy. 10
![The Framework of Retailing The Framework of Retailing](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-11.jpg)
The Framework of Retailing
![Top 100 Retailers Walmart Kroger Costco Target The Home Depot Walgreen CVS Caremark Lowes Top 100 Retailers Walmart, Kroger, Costco, Target, The Home Depot, Walgreen, CVS Caremark, Lowe’s,](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-12.jpg)
Top 100 Retailers Walmart, Kroger, Costco, Target, The Home Depot, Walgreen, CVS Caremark, Lowe’s, Amazon. com, Safeway. . . https: //nrf. com/2014/top 100 -table
![The Retailing Mix Product Personnel Place Target Market Presentation Promotion Price The Retailing Mix Product Personnel Place Target Market Presentation Promotion Price](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-13.jpg)
The Retailing Mix Product Personnel Place Target Market Presentation Promotion Price
![The Retailers Role in the Sorting Process The Retailer’s Role in the Sorting Process](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-14.jpg)
The Retailer’s Role in the Sorting Process
![MultiChannel Retailing A retailer sells to consumers through multiple retail formats Web Multi-Channel Retailing • A retailer sells to consumers through multiple retail formats: • Web](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-15.jpg)
Multi-Channel Retailing • A retailer sells to consumers through multiple retail formats: • Web sites • Physical stores
![MultiChannel Retailing Cross selling across channels instore product availability info on Web Multi-Channel Retailing • • Cross selling across channels (in-store product availability info on Web](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-16.jpg)
Multi-Channel Retailing • • Cross selling across channels (in-store product availability info on Web site) Consistent pricing in all channels (credibility) Can buy, and return product regardless on channel Role of each channel o Store– try on, ease of return, fast availability (immediacy), compare offerings o Web– 24/7, product information, product reviews by customers, personalization (tailored assortment based on past purchases), most current pricing, closeout sales o Catalog-permanency, true color
![Apple Apple](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-17.jpg)
Apple
![Distribution Types Exclusive suppliers make agreements with one or few retailers designating such Distribution Types • Exclusive: suppliers make agreements with one or few retailers, designating such](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-18.jpg)
Distribution Types • Exclusive: suppliers make agreements with one or few retailers, designating such retailers as the only ones to carry certain brands or products within a specified geographic area • Intensive: suppliers sell through as many retailers as possible • Selective: suppliers sell through a moderate number of retailers
![Exclusive vs Intensive Distribution Exclusive Distribution Fate of retailer is tied to manufacturer Exclusive vs Intensive Distribution • Exclusive Distribution– Fate of retailer is tied to manufacturer](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-19.jpg)
Exclusive vs Intensive Distribution • Exclusive Distribution– Fate of retailer is tied to manufacturer success, retailer has no “free-rider” concerns, retailer has less price competition, manufacturer is better assured of high levels of customer support • Intensive Distribution- Manufacturer is better assured of maximizing sales (especially for convenience goods), retailers face strong competition for price and service, intratype competition Retail Mgt. 12 e (c) 2013 Pearson Education, Inc. publishing as Prentice Hall 19
![Figure 1 7 Comparing Distribution Types Figure 1 -7: Comparing Distribution Types](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-20.jpg)
Figure 1 -7: Comparing Distribution Types
![Special Characteristics Affecting Retailers Small Average Sale Impulse Purchase Retailers Strategy Popularity of Stores Special Characteristics Affecting Retailers Small Average Sale Impulse Purchase Retailer’s Strategy Popularity of Stores](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-21.jpg)
Special Characteristics Affecting Retailers Small Average Sale Impulse Purchase Retailer’s Strategy Popularity of Stores
![Retail Strategy An overall plan for guiding a retail firm Influences the Retail Strategy • An overall plan for guiding a retail firm • Influences the](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-22.jpg)
Retail Strategy • An overall plan for guiding a retail firm • Influences the firm’s business activities • Influences firm’s response to market forces
![Six Steps in Strategic Planning 1 Define the type of business corporate mission 2 Six Steps in Strategic Planning 1. Define the type of business (corporate mission) 2.](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-23.jpg)
Six Steps in Strategic Planning 1. Define the type of business (corporate mission) 2. Set long-run and short-run objectives 3. Determine the customer market 4. Devise an overall, long-run plan 5. Implement an integrated strategy 6. Evaluate and correct (fine-tune)
![Figure 1 10 Applying the Retailing Concept Customer Orientation Coordinated Effort Retailing Concept Valuedriven Figure 1 -10: Applying the Retailing Concept Customer Orientation Coordinated Effort Retailing Concept Value-driven](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-24.jpg)
Figure 1 -10: Applying the Retailing Concept Customer Orientation Coordinated Effort Retailing Concept Value-driven Goal Orientation Retail Strategy
![The BuildABear Experience Never Boring The Build-A-Bear Experience: Never Boring](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-25.jpg)
The Build-A-Bear Experience: Never Boring
![Customer Service Activities undertaken by a retailer in conjunction with the basic goods Customer Service • Activities undertaken by a retailer in conjunction with the basic goods](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-26.jpg)
Customer Service • Activities undertaken by a retailer in conjunction with the basic goods and services it sells. This includes: • Store hours • Parking • Shopper-friendliness • Credit acceptance • Salespeople
![A Customer Respect Checklist üDo we trust our customers üDo we stand behind what A Customer Respect Checklist üDo we trust our customers? üDo we stand behind what](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-27.jpg)
A Customer Respect Checklist üDo we trust our customers? üDo we stand behind what we sell? üIs keeping commitments to customers important to our company? üDo we value customer time? üDo we communicate with customers respectfully? üDo we treat all customers with respect? üDo we thank customers for their business? üDo we respect employees?
![Relationship Retailing Retailers seek to establish and maintain longterm bonds with customers rather Relationship Retailing • Retailers seek to establish and maintain long-term bonds with customers, rather](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-28.jpg)
Relationship Retailing • Retailers seek to establish and maintain long-term bonds with customers, rather than act as if each sales transaction is a completely new encounter • Concentrate on the total retail experience • Monitor satisfaction • Stay in touch with customers
![Effective Relationship Retailing Use a winwin approach It is easier to keep Effective Relationship Retailing • Use a “win-win” approach • It is easier to keep](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-29.jpg)
Effective Relationship Retailing • Use a “win-win” approach • It is easier to keep existing customers happy than to gain new ones (present value of current customers income stream– cost of keeping existing customers content versus cost of replacing them with new customer • Develop a customer database (loyalty programs) • Ongoing customer contact is improved with information on people’s attributes and shopping behaviors
![Types of Loyalty Programs Additional discounts at register Not a real loyalty Types of Loyalty Programs • Additional discounts at register • Not a real loyalty](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-30.jpg)
Types of Loyalty Programs • Additional discounts at register • Not a real loyalty program • 1 free with every “n” items purchased • Easily copied, no customer database • Rebates based on cumulative purchases • Customer maintains records • Can develop “heavy half” programs like Hilton • Targeted offerings and mailing based on purchase history • Tesco example “Market research staff know more about my customers than board chairperson”
![Relationship Management Among Retailers and Suppliers Disagreements may occur in the following areas Relationship Management Among Retailers and Suppliers • Disagreements may occur in the following areas](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-31.jpg)
Relationship Management Among Retailers and Suppliers • Disagreements may occur in the following areas (channel conflict): • control over channel (private label) • profit allocation (resale price control) • number of competing retailers (exclusive, selective or intensive distribution) • product displays • promotional support (cooperative advertising funds and restrictions) • payment terms (payment on time) • operating flexibility • gray market sales • markdown monies, chargebacks by dominant retailers Retail Mgt. 12 e (c) 2013 Pearson Education, Inc. publishing as Prentice Hall 31
![Approaches to the Study of Retailing Institutional Functional Strategic Approaches to the Study of Retailing Institutional Functional Strategic](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-32.jpg)
Approaches to the Study of Retailing Institutional Functional Strategic
![Parts of Retail Management A Strategic Approach Building relationships and strategic Parts of Retail Management: A Strategic Approach • • • Building relationships and strategic](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-33.jpg)
Parts of Retail Management: A Strategic Approach • • • Building relationships and strategic planning Retailing institutions Consumer behavior and information gathering Elements of retailing strategy Integrating, analyzing, and improving retail strategy
![Retailing is a set of functions that adds value to productsservices that • Retailing is a set of functions that adds value to products/services that](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-34.jpg)
• Retailing is a set of functions that adds value to products/services that are sold to end users = functional understanding, • Retailing is a specific institution within a marketing channel that executes retail functions = institutional understanding
![End of Week 2 any questions End of Week 2, any questions ? ? ?](https://slidetodoc.com/presentation_image_h2/48397ca4088c0eba7e2542672bbc81c1/image-35.jpg)
End of Week 2, any questions ? ? ?
Value driven in retailing concept
It encompasses several different aspects including
What encompasses all activities associated with the flow
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Encompasses all activities associated with the flow
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Retail management chapter 1 ppt
Introduction to retailing
Introduction to retailing
Strategic retail planning
Retailing and wholesaling
Meaning of retailing
Strategic retail planning process
Meaning of retailing
Financial strategies in retailing
6 p's of retailing
Definition of multi channel retailing
Features of retailing
Concept of retail management
Global marketing keegan
Information gathering and processing in retailing
Financial strategy in retailing
Type of store strategy mix are
Retail institutions by ownership
Strategic planning in retailing
Assortment vs variety
What are types of retailers
Types of retailers
Retailing c
Value oriented retail strategy
Relationship retailing
Retail organisation