Upgrade Your Email Marketing Using Marketing Automation Veer

Things To Remember Tweet Use below hashtags and handle to tweet during the webinar

Why Do Brands Need To Evolve? 1. Rapid evolution of your customers 2. ROI

Rise Of Marketing Automation … software that helps marketers to streamline digital communication, automate

3 Key Things For Marketers’ Evolution 1. Making Use of Available Data – Talk

1 copyright 2017. Netcore Solutions Making Use Of All The Available Data – Talk

LEVERAGING VALUABLE CUSTOMER DATA copyright 2017. Netcore Solutions

copyright 2017. Netcore Solutions 20% Only small % of the Surface Data is utilized

• Demographics Data (Gender, Age, Location, Income etc. ) • Email Activity Data

Making The Most Out Of The Data For Regular Campaigns Day 1 Regular email

2 copyright 2017. Netcore Solutions Creating Positive Touch Points During Customer Journey Making the

Creating Positive Touch Points During Customer Journey CUSTOMER JOURNEY Customer signs up Checks products

But Are We Doing Enough? copyright 2017. Netcore Solutions

3 Membership Up gradation • Users would be really interested to try out new

4 Replenishment Mail • Such communication has also been helpful in getting recurring transactions

3 copyright 2017. Netcore Solutions Sync Up Other Channels With Email Centralized Cross Channel

Technology has changed… So have your Customers……. ! • Businesses that employ a consistent

Contact exists in the list THE N O I T A M O T

Contact exists in the list 1. Savings & investments Check if Contact has email

Check if OBD call duration > 15 secs + key press THE N O

Some Triggers That We Can Look At Doing! User who did not open your

Few More Cross Channel Automations… • For offline retailers, they can send discount coupon

Key Takeaways 1. Data Driven Personalization: Personalize your communications with all the data points

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Upgrade Your Email Marketing Using Marketing Automation Veer Bothra Chief Innovation Officer Netcore Solutions @veer copyright 2017. Netcore Solutions: Solutions For Internal Circulation Only Avadhoot Revankar Head – Marketing Technologist Group Netcore Solutions @avadhoot 1

Things To Remember Tweet Use below hashtags and handle to tweet during the webinar @Netcore. Solution #Netcore. Webinar copyright 2017. Netcore Solutions Question Please use the chat window to ask questions during the webinar Slides & Recording You will get an email with slides and recording post webinar

Why Do Brands Need To Evolve? 1. Rapid evolution of your customers 2. ROI soon would become stagnant & over a period of time decline 3. Inbox delivery is based on engagement 4. Increasing struggle for inbox attention by more brands copyright 2017. Netcore Solutions

Rise Of Marketing Automation … software that helps marketers to streamline digital communication, automate repetitive marketing tasks and deliver relevant and personalised customer experience. … the ability to target cross-channel communications with automated triggered workflows. It helps to. . . ACQUIRE ENGAGE RETAIN MAXIMISE copyright 2017. Netcore Solutions

3 Key Things For Marketers’ Evolution 1. Making Use of Available Data – Talk Relevant 2. Creating Positive Touch Points during Customer Journey 3. Sync up other Channels with Email (Cross Channel Communications) copyright 2017. Netcore Solutions

• Demographics Data (Gender, Age, Location, Income etc. ) • Email Activity Data (Active in last 90 days, Clicked in last 180 days etc. ) 20% 80% • Transaction History of Customers • Real Time Email Open & Click Data Website Activity Data Day & Time Preferences of Users Device & OS Data • • • copyright 2017. Netcore Solutions

Making The Most Out Of The Data For Regular Campaigns Day 1 Regular email campaign sent copyright 2017. Netcore Solutions User behaviour Day 2 Opened (Not Clicked) Re-targeting with similar product offerings & possibly higher discounts + highlighting other USP’s. Clicked & Not Transacted Send out an Urgency email based on product clicked/browsed Not Opened Try & Target this user at a different time slot with different emotions in the Subject Line

Creating Positive Touch Points During Customer Journey CUSTOMER JOURNEY Customer signs up Checks products on your website Welcome series Website browser abandonment Item in stock Product reorder Change in behavior Post purchase emails Order replenishment email copyright 2017. Netcore Solutions Engagement campaign Product out of stock Feedback of service Change in account Account changes notification Post purchase emails Review of product purchased Adds products to cart Cart abandonment Post purchase emails Similar product recommendation Makes a purchase Transaction email Order is shipped Shipment delivery status

Creating Positive Touch Points during Customer Journey CUSTOMER JOURNEY Customer signs up Checks products on your website Welcome series Website browser abandonment Product out of stock Item in stock Change in account Account changes notification Adds products to cart Cart abandonment Makes a purchase Transaction email These are emails that most brands send Product reorder Order replenishment email copyright 2017. Netcore Solutions Change in behavior Engagement campaign Post purchase emails Feedback of service Post purchase emails Review of product purchased Post purchase emails Similar product recommendation Order is shipped Shipment delivery status

1 Anniversary With Brand • All brands as on today have registration date of their users but only 20% of marketers make use of this data (Source – marketingprofs) • ‘Anniversary with brand’ is highly exclusive occasion to users thus creating higher engagement. copyright 2017. Netcore Solutions

th 20 Transaction Completed 2 With Brand • ‘Celebrating Milestones’ acknowledges the user’s loyalty with the brand. • We can also show user has progressed in the journey till now with every Milestone they achieve with brand. copyright 2017. Netcore Solutions

3 Membership Up gradation • Users would be really interested to try out new benefits that he/she avails from up-gradation thus gives brand a good opportunity to up sell • ‘Anniversary with brand’ is highly exclusive occasion to users thus creating higher engagement. copyright 2017. Netcore Solutions

4 Replenishment Mail • Such communication has also been helpful in getting recurring transactions from users. • It also acts as a reminder for a user to refill their replenished product so it can lead to good advocacy of brand’s service. copyright 2017. Netcore Solutions

Technology has changed… So have your Customers……. ! • Businesses that employ a consistent cross-channel marketing strategy enjoy a 14. 6% year-over-year increase in annual revenue(Ref – Idc. com) • Omni-channel customers have a 30% higher Customer Lifetime value (Ref- Econsultancy) • Cross channel marketing plays a key role in improving retention & enhancing advocacy (Ref- Econsultancy) copyright 2017. Netcore Solutions

Contact exists in the list THE N O I T A M O T U A 1. Savings & investments Check if Contact has email ID 2. Protection Plan - Unmarried 3. Protection Plan – Married 4. Annuity plan Check for category WORKFLOW 5. Child plan 6. Retirement plan 7. Health plan Send email on next product customer likely to buy People who purchased Retirement plan are likely to buy Protection plan - Married Check email opened 10 days Assign Lead Scoring 1: Click on video link Send OBD Call based on predicted category copyright 2017. Netcore Solutions 2: Missed call given 3: Goes to landing page to fill form 4: Fills form

Contact exists in the list 1. Savings & investments Check if Contact has email ID THE N O I T A M O T U A 2. Protection Plan - Unmarried 3. Protection Plan – Married 4. Annuity plan Check for category WORKFLOW Let’s see what happens when we don’t have the email on next Contact’s email ID Send product customer likely to buy Check if Contact has mobile # END 5. Child plan 6. Retirement plan 7. Health plan People who purchased Retirement plan are likely to buy Protection plan - Married Check email opened 10 days Assign Lead Scoring 1: Click on video link Send OBD Call based on predicted category copyright 2017. Netcore Solutions 2: Missed call given 3: Goes to landing page to fill form 4: Fills form

Check if OBD call duration > 15 secs + key press THE N O I T A M O T U A WORKFLOW Rank Lead Score = 4 1 day Send SMS of predicted category product with CTA Link Check if SMS Link clicked END Assign Lead Scoring 1: Click on CTA link 2: Missed call given 3: Goes to landing page to fill form 4: Fills form copyright 2017. Netcore Solutions

Some Triggers That We Can Look At Doing! User who did not open your mail for past 90 days Send Push notification Check if Delivered “Hey we see that you have been missing out on our offers through mails so we thought of making it up with you here. Please visit us on www. shopcore. com” Yes No Check if clicked Yes No Reminder Push notification Reminder SMS copyright 2017. Netcore Solutions Yes

Few More Cross Channel Automations… • For offline retailers, they can send discount coupon code via SMS when user opens our email • Send relevant app download link as per OS post we identify it when the user opens our mail copyright 2017. Netcore Solutions

Key Takeaways 1. Data Driven Personalization: Personalize your communications with all the data points left behind by the customer 2. Building Relevant Email touch points during the entire Customer Lifecycle 3. Make the person feel special & Important across the entire Journey 4. Centralizing Communication Channels & Syncing it up with Email 5. Saving Productive Man Hours by Automating Repetitive Process using Cross Channel Marketing Automation copyright 2017. Netcore Solutions

“ “ Thank You For Joining We will email the recording and slides to you soon http: //www. netcore. in/ Stay Connected http: // www. blog. netcore. in https: //www. linkedin. com/company/netcore-solutions https: //twitter. com/netcoresolution copyright 2017. Netcore Solutions