VUE VIP SEATING An upgraded experience in Vue

VUE: VIP SEATING An upgraded experience in Vue cinemas What are VIP seats? They’re an opportunity for discerning audience members to pay a little extra and give themselves true ‘star treatment’. Now, you can take ownership of this upgrade and align yourself with luxury experiences at the cinema. 79 Vue sites currently feature VIP seating. The seats themselves are larger and plusher with extra leg room, and are located right in the middle of the auditorium to give the optimum viewing vantage point. What VIP treatment can we expect? Your brand can own the premium viewing experience at Vue cinemas and – aided by assets throughout the customer journey - position yourselves at the heart of this luxury offering. These assets include: − − − On screen idents E-newsletter branding Vue website branded presence Social media updates Foyer POS Watch movies like a movie star. Quote to define campaign goes here – can run to two lines.

VUE: VIP SEATING An upgraded experience in Vue cinemas Upgrading the Experience The appetite for cinema comfort and luxury as part of the cinema-going experience is growing, especially among ABC 1 25 -44 year olds. This offer will appeal especially to cinema goers who are members of wine clubs, or quick airline boarding, or simply hold points cards; anyone who enjoys upgrading their experience and paying a little extra for a lot more. Investment Est. Annual Impacts Gross Value (£) 10” co-branded ident 30, 000 £ 1, 680, 000 Website 60, 000 £ 1, 800, 000 E-Newsletter 4, 800, 000 £ 144, 000 Digital 6 -sheets 6, 250, 000 £ 102, 000 Magazine/Tablet ad 3, 000 £ 420, 000 104, 050, 000 £ 4, 572, 000* Asset Total 63. 4% of ABC 1 25 -44 59% of visits are year olds agree with the statement ‘It’s worth paying extra for quality’. with friends or family; average group size is 2. 8. On Screen 10” co-branded VIP sponsorship ident outside of standard ad reel in all participating Vue sites. Online Presence in Vue’s monthly e-newsletter, VIP seating page on Vue website, and homepage presence. Social Media Vue will promote the sponsorship through its social media channels, including regular tweets and Facebook updates Potential for Facebook competition mechanic. Magazine & 6 -sheets Annual package investment (inclusive of all production hard costs*): £ 550, 000 Quote to define Sponsorship highlightedcampaign by high visibility digitalgoes 6 -sheets inhere foyer (across 8 strategic weekends within the annual sponsorship) and full page ad in Vue –monthly canmagazine. run to two lines. * Includes all asset production/delivery costs. Assets creative subject to cinema approval and restricted by availability.