The Sport Clips Way Sport Clips History Gordon

The Sport Clips Way

Sport Clips History

Gordon B. Logan CEO and Founder • Born in South Carolina. Lived in Texas since 1976. • Served in the United States Air Force. • Graduated from Massachusetts Institute of Technology (MIT). • Was a Certified Public Accountant (CPA).

How It All Began • Gordon was a franchisee of a full-service salon, Command Performance. • He realized there was a smarter way to be successful in the industry. • Quality Haircuts + Value + Sports = Win-Win • Gordon meets Bettye

Key Components Several important contributions became key elements of Sport Clips: • All Star Haircutting System • The 5 Point Play • All Star Treatment/MVP • System documentation and training A “family business” is born.

Creating Sport Clips Values • Mission Statement • Heart of a Champion • Three Key Questions

Sport Clips is BORN! • Our first Sport Clips store opened in June of 1993 in Austin, Texas. • We tested, proved, and documented our operating systems, training, marketing, services, and Standards. • By November of 1995, the Sport Clips system was ready for franchising.

The Sport Clips Concept • Designed from the ground up to appeal to men and boys, Sport Clips was created to fill a niche that the industry was ignoring. • We are doing for haircuts what Starbucks has done for coffee!

What Makes Sport Clips Unique • Only national chain to Exclusively Target Men and Boys • Fun sports-themed environment • TVs playing sports everywhere • An enjoyable Experience, not “Just a Haircut”

Stores • Currently 950+ stores • Open in 41 states

Sport Clips Culture

What is a Culture? Culture is the environment that surrounds you at work all of the time. Culture is a powerful element that shapes your work enjoyment, your work relationships, and your work processes. But, culture is something that you cannot actually see, except through its physical manifestations in your work place.

What makes up a Culture? • Values • Beliefs • Underlying assumptions • Attitudes • Behaviors • Traditions

Values are “The Why” of Our Culture • You can only commit if you know “the why. ” • Everything we do should align with our Values. • When you work for Sport Clips, you are entrusted with the Client’s experience, by: • Modeling our Values. • Being a positive influence on everyone around you, and always remembering “the whys” behind your actions and the effects of your actions. • Living our Values allows us to give our Clients what they want and expect.

How do I affect Sport Clips’ Culture?

Professionalism

What We Look For and Expect From Our Team Members • Professional image • Enthusiasm • Friendly/warm personality • Integrity/honesty • Confidence • Commitment to our Values and Standards

Professionals have… • Respect for self and for others • Know–how • Mature responsibility • Problem solving skills • Perseverance

How is Professionalism Judged? • Your communication • Your image • Your competence • Your demeanor • Professionalism is in the eye of the beholder

10 Things That Define a True Professional 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Put Client satisfaction first. Make expertise your specialty. Do more than expected. Walk the talk. Communicate effectively. Follow exceptional guiding principles. Praise your peers, not yourself. Share your knowledge. Say “Thank you”. Keep a smile on your face and the right attitude in your heart.

Image

Your Professional Image • Beauty and wellness • Looking good • Your physical presence

Personal Hygiene Being well groomed begins with looking and smelling fresh. This is especially important in the beauty business where practitioners are frequently inches away from their Clients during services. Working as a Stylist behind the chair means you must be extremely meticulous about your hygiene. One of the best ways to ensure you always smell fresh and clean is to create a hygiene pack to keep in your station or locker.

Hygiene Pack • Toothbrush and toothpaste • Floss • Mouthwash • Deodorant or anti-perspirant • Sanitizing hand wipes or liquid to freshen your hands between Clients.

Helpful Hints • Wash or sanitize your hands throughout the day as required, including at the beginning of each service. • Use deodorant or antiperspirant. • Brush and floss your teeth, and use mouthwash or breath mints throughout the day. • Do self-checks periodically to ensure you smell and look fresh.

Helpful Hints • If you smoke, try not to smoke during work hours. • If you cannot wait until after work, make sure to smoke in a well-ventilated area at least 30 minutes before seeing your next Client. • Always brush your teeth, use mouthwash, and wash your hands after smoking if you are still servicing Clients!

Looking Good An extremely important element of your image is having wellgroomed hair, skin, and nails that serve as an advertisement for your commitment to professional beauty. Make sure you: • Put thought into your appearance every day. • Keep your haircut and color in tip-top shape. • Keep your skin well groomed. • Determine the best length and grooming for your nails and meticulously maintain their appearance. • Change your style frequently, or as often as you feel comfortable, to keep up with trends.

Personal Grooming Appearance, personality, and poise are just as important as technical knowledge and skills.

Dress for Success • Make sure your clothing is clean, fresh, and in step with fashion. • Choose clothing that is functional, as well as stylish. • Accessorize your outfits, but make sure your jewelry does not clank and jingle while working. This can be distracting to fellow professionals and Clients. • Wear shoes that are comfortable and have good support. • Follow your store’s dress code.

The Art of Make-up can help promote your professional image. • You may choose to use work appropriate make-up to accentuate your appearance and personal style. • It is vital to always look your best at work and anytime you are representing the brand. • Let the store’s image guidelines be your guide for the appropriate choices.

Your Physical Well-Being

Posture Good posture is very important. It compliments your appearance and conveys an image of confidence. • Keep the neck elongated and balanced directly above the shoulders. • Lift your upper body so you do not slouch. • Hold your shoulders level and relaxed, not scrunched up. • Sit with your back straight. • Pull your abdomen in so it gives proper support to your torso.

Ergonomics is the study of designing equipment and devices that fit the human body, its movements, and its cognitive abilities…the science of making the job fit the worker. • Awareness • Work habits • Proper tools and equipment • Understanding ergonomics

Stress is the inability to cope with a threat, real or imagined, to our well-being, which results in a series of responses and adaptations by our minds and bodies.

Tying It All Together

Thanks for your time!