WALK THIS WAY TALK THIS WAY How Social
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WALK THIS WAY, TALK THIS WAY! How Social Media is Being Used to Communicate & Connect in Delaware Presented by Delaware Office of Highway Safety Lisa Flowers Community Relations & Public Information Officer May 2016 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
EVERYONE is talking about it. Source: Delaware. Online. com and WMDT 47 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Pedestrian Fatalities - Answering the WHY � Nationally, � Information, � Pedestrian a new focus case studies, surveys, etc. , is limited. Survey � Launching next week � Used data to select routes � Survey will help us: � Create better education and enforcement outreach � Create better infrastructure (sidewalks, bus stops, etc. ) Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Starting a New Conversation Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
What We’re Doing � Enforcement - Continuing the Conversation � Launched based on cumulative data of where pedestrian injuries/fatalities have happened � Able to use up-to-date data to quickly target problem areas Source: NBC 10 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
What We’re Doing � Education � We need to learn more – Pedestrian Survey � Corporate partners � Growing � In – adding new members the field engagement � Colleges and universities � Other sporting events � Hispanic community � 4 th – 12 th grade Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Conversations in the Community Walk Smart. Arrive Alive. DE. Campaign • Campaign message was relatable on a personal level to Wesley students • Last year a student lost her life to a pedestrian related accident • Light-up buttons • Cornhole game paired with Fatal vision goggles Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
@Del. State. Univ event with our marketing partner: Used social media to promote our presence as well as impairment tests/games Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
More Conversations on Social Media Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
What We’re Doing (cont’d) � Paid � media Radio, TV, digital, print, outdoor, social media � DE Advisory Council on Walkability & Pedestrian Awareness Addressing pedestrian safety � Members include: � � Law enforcement � Service agencies � State agencies � Community advocates � Twitter chats – NEW and Coming Soon! Distracted driving � Impaired driving � Pedestrian safety � Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
More Convos on Social Media Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Conversations on Traditional Media Flyers and posters Door hangers Ads on buses and Jolly Trolley Lifeguard stands Social media Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Conversations with Other States Partnering with Ocean City – An exceptional program recognized nationally by GHSA. Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Conversations with Corporate Partners’ Meeting Spring 2016 Education Outreach Educational materials Facebook Group – NEW! Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Ideas � Start a Facebook or Linked. In group � Let the conversation begin! � Positions you or your org as a leader � Educate and inform � Builds trust and rapport � Promote events � Invite community leaders � Group members can help � Develop new ideas � Share your message Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Source: The. Star. com Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Continuing the Conversation Online Using Twitter Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Areas of Continued Work � Increasing � Teaching education the community the dangers of: � Walking under the influence of drugs or alcohol � Not being visible at night Wear reflective clothing and carrying a flashlight � Not using a cross-walk � Walking while distracted (texting or using the phone) � Multi-component intervention � Community led mobilization � Adjusting strategies as laws change � Continuing the conversation throughout Delaware! Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Additional Resources Join our online conversations! @Arrive. Alive. DE on Facebook and You. Tube @DEHighway. Safe on Twitter and Instagram Office of Highway Safety www. ohs. delaware. gov National Highway Traffic Safety Association http: //www. nhtsa. gov/Pedestrians http: //www. nhtsa. gov/Bicycles Governors Highway Safety Association www. ghsa. org AAA Foundation for Traffic Safety http: //midatlantic. aaa. com/Foundation/Community. Programs/Pedestrian. Safety http: //midatlantic. aaa. com/Foundation/Community. Programs/Bicycle. Safety Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
Walk Smart. Arrive Alive DE. Lisa. Flowers@state. de. us (302) 744 -2743 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743
- Walk this way talk this way
- Does your walk match your talk
- Walk and talk meeting
- Talk, read, talk, write resources
- Amateurs discuss tactics professionals discuss logistics
- Problem talk vs solution talk
- Ask where the good way is and walk in it
- The way some of these cranks talk
- The way some of these cranks talk
- Social thinking and social influence
- Social thinking social influence social relations
- Marginal frequency
- Two way anova
- Threaded binary tree definition in data structure
- Beda one way anova dan two way anova
- One-way anova hypothesis testing
- One way anova vs two way anova
- Two way anova
- Conventional software engineering
- Bottle of rum to fill my tum
- United way social innovation accelerator
- Whales use to walk on land
- A long walk to water summary