WALK THIS WAY TALK THIS WAY How Social

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WALK THIS WAY, TALK THIS WAY! How Social Media is Being Used to Communicate

WALK THIS WAY, TALK THIS WAY! How Social Media is Being Used to Communicate & Connect in Delaware Presented by Delaware Office of Highway Safety Lisa Flowers Community Relations & Public Information Officer May 2016 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

EVERYONE is talking about it. Source: Delaware. Online. com and WMDT 47 Lisa. Flowers@state.

EVERYONE is talking about it. Source: Delaware. Online. com and WMDT 47 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Pedestrian Fatalities - Answering the WHY � Nationally, � Information, � Pedestrian a new

Pedestrian Fatalities - Answering the WHY � Nationally, � Information, � Pedestrian a new focus case studies, surveys, etc. , is limited. Survey � Launching next week � Used data to select routes � Survey will help us: � Create better education and enforcement outreach � Create better infrastructure (sidewalks, bus stops, etc. ) Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Starting a New Conversation Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302)

Starting a New Conversation Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

What We’re Doing � Enforcement - Continuing the Conversation � Launched based on cumulative

What We’re Doing � Enforcement - Continuing the Conversation � Launched based on cumulative data of where pedestrian injuries/fatalities have happened � Able to use up-to-date data to quickly target problem areas Source: NBC 10 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

What We’re Doing � Education � We need to learn more – Pedestrian Survey

What We’re Doing � Education � We need to learn more – Pedestrian Survey � Corporate partners � Growing � In – adding new members the field engagement � Colleges and universities � Other sporting events � Hispanic community � 4 th – 12 th grade Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Conversations in the Community Walk Smart. Arrive Alive. DE. Campaign • Campaign message was

Conversations in the Community Walk Smart. Arrive Alive. DE. Campaign • Campaign message was relatable on a personal level to Wesley students • Last year a student lost her life to a pedestrian related accident • Light-up buttons • Cornhole game paired with Fatal vision goggles Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

@Del. State. Univ event with our marketing partner: Used social media to promote our

@Del. State. Univ event with our marketing partner: Used social media to promote our presence as well as impairment tests/games Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

More Conversations on Social Media Lisa. Flowers@state. de. us Delaware Office of Highway Safety

More Conversations on Social Media Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

What We’re Doing (cont’d) � Paid � media Radio, TV, digital, print, outdoor, social

What We’re Doing (cont’d) � Paid � media Radio, TV, digital, print, outdoor, social media � DE Advisory Council on Walkability & Pedestrian Awareness Addressing pedestrian safety � Members include: � � Law enforcement � Service agencies � State agencies � Community advocates � Twitter chats – NEW and Coming Soon! Distracted driving � Impaired driving � Pedestrian safety � Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

More Convos on Social Media Lisa. Flowers@state. de. us Delaware Office of Highway Safety

More Convos on Social Media Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Conversations on Traditional Media Flyers and posters Door hangers Ads on buses and Jolly

Conversations on Traditional Media Flyers and posters Door hangers Ads on buses and Jolly Trolley Lifeguard stands Social media Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Conversations with Other States Partnering with Ocean City – An exceptional program recognized nationally

Conversations with Other States Partnering with Ocean City – An exceptional program recognized nationally by GHSA. Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Conversations with Corporate Partners’ Meeting Spring 2016 Education Outreach Educational materials Facebook Group –

Conversations with Corporate Partners’ Meeting Spring 2016 Education Outreach Educational materials Facebook Group – NEW! Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Ideas � Start a Facebook or Linked. In group � Let the conversation begin!

Ideas � Start a Facebook or Linked. In group � Let the conversation begin! � Positions you or your org as a leader � Educate and inform � Builds trust and rapport � Promote events � Invite community leaders � Group members can help � Develop new ideas � Share your message Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Source: The. Star. com Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302)

Source: The. Star. com Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Continuing the Conversation Online Using Twitter Lisa. Flowers@state. de. us Delaware Office of Highway

Continuing the Conversation Online Using Twitter Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Areas of Continued Work � Increasing � Teaching education the community the dangers of:

Areas of Continued Work � Increasing � Teaching education the community the dangers of: � Walking under the influence of drugs or alcohol � Not being visible at night Wear reflective clothing and carrying a flashlight � Not using a cross-walk � Walking while distracted (texting or using the phone) � Multi-component intervention � Community led mobilization � Adjusting strategies as laws change � Continuing the conversation throughout Delaware! Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Additional Resources Join our online conversations! @Arrive. Alive. DE on Facebook and You. Tube

Additional Resources Join our online conversations! @Arrive. Alive. DE on Facebook and You. Tube @DEHighway. Safe on Twitter and Instagram Office of Highway Safety www. ohs. delaware. gov National Highway Traffic Safety Association http: //www. nhtsa. gov/Pedestrians http: //www. nhtsa. gov/Bicycles Governors Highway Safety Association www. ghsa. org AAA Foundation for Traffic Safety http: //midatlantic. aaa. com/Foundation/Community. Programs/Pedestrian. Safety http: //midatlantic. aaa. com/Foundation/Community. Programs/Bicycle. Safety Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743

Walk Smart. Arrive Alive DE. Lisa. Flowers@state. de. us (302) 744 -2743 Lisa. Flowers@state.

Walk Smart. Arrive Alive DE. Lisa. Flowers@state. de. us (302) 744 -2743 Lisa. Flowers@state. de. us Delaware Office of Highway Safety (302) 744 -2743