Political Propaganda Propaganda l Propaganda ideas that may

Political Propaganda

Propaganda l Propaganda- ideas that may involve misleading messages designed to manipulate people l What do you know about political advertising? l Do you remember any of the pictures, words, or phrases from the last election? l Can you think of examples of political propaganda?

Mass Media l Mass Media- communicates to many people at one time l Print Media – Newspapers, Magazines, Books l Electronic Media – TV, Radio, Internet

7 Types of Political Propaganda l Bandwagon l Name-Calling l Endorsement l Stacked Cards l Glittering Generality l Just Plain Folks l Fear

Bandwagon l Definition: – Convincing people that everyone agrees with a view or candidate l Characteristics: – Widespread support – Winning team – Don’t be left behind

Bandwagon cont. l Wolverine (Bush, 8) l http: //www. livingroomcandidate. org/comme rcials/1992 l. I Like Ike (Eisenhower, 1) l http: //www. livingroomcandidate. org/comme rcials/1952

Name-Calling l Definition: – The use of derogatory language or words that negatively portray the opponent l Characteristics: – Label the target – Uses sarcasm and ridicule

Name Calling l l Maverick No More (Obama, 3) http: //www. livingroomcandidate. org/commercials/ 2008 l l Strong (Mc. Cain, 12) http: //www. livingroomcandidate. org/commercials/ 2008 l l Any Questions (Bush, 9) http: //www. livingroomcandidate. org/commercials/ 2004

Endorsement l Definition: – Connects a liked person or group to a candidate l Characteristics: – Verbal, physical, or monetary support

Endorsement l Yes We Can (Obama, 2) l http: //www. livingroomcandidate. org/comme rcials/2008 l Mamie (Nixon, 7) l http: //www. livingroomcandidate. org/comme rcials/1972

Stacked Cards l Definition: – Presenting only one side of an issue l Characteristics: – Makes the candidate look really good and the opponent really bad – Alter and distort facts and statistics

Stacked Cards l l Down (Gore, 3) http: //www. livingroomcandidate. org/commercials/ 2000 l l Arkansas 2 (Bush, 2) http: //www. livingroomcandidate. org/commercials/ 1992 l l Mondale (Ticket, 1) http: //www. livingroomcandidate. org/commercials/ 1984

Glittering Generality l Definition: – A statement that sounds good but is essentially meaningless l Characteristics: – Vague – Positive and upbeat – Slogans or catchphrases

Glittering Generality l Hopeful (Bush, 8) l http: //www. livingroomcandidate. org/comme rcials/2000 l Train (Reagan, 1) l http: //www. livingroomcandidate. org/comme rcials/1984

Just Plain Folks l Definition: – Make the average person think the candidate is just like them l Characteristics: – Using family, background, and hard work

Just Plain Folks l Journey (Clinton, 2) l http: //www. livingroomcandidate. org/comme rcials/1992 l South (Carter, 5) l http: //www. livingroomcandidate. org/comme rcials/1976

Fear l Definition: – Scare people into voting for one candidate and not the other l Characteristics – Your way of life is in danger – Use pictures, sounds, words to arouse fear

Fear l l Finish It (Bush, 17) http: //www. livingroomcandidate. org/commercials/ 2004 l l Revolving Door (Bush, 7) http: //www. livingroomcandidate. org/commercials/ 1988 l Peace Little Girl (Johnson, 2) l http: //www. livingroomcandidate. org/comme rcials/1964