Propaganda What is Propaganda Propaganda is the use
- Slides: 20
What is Propaganda? Propaganda is the use of information, especially of a biased or misleading nature, to promote or publicize a particular political cause or point of view. There are many types of propaganda, but we will focus on 8 types…
8 Types of Propaganda 1. Name Calling 2. Glittering Generalities 3. Transfer 4. Testimonial/Endorsement 5. Just Plain Folk 6. Stacked Cards 7. Bandwagon 8. Misuse of Statistics
Name Calling Saying negative things about your competitor or labeling them with a negative term/phrase The name calling links the person or idea to a negative symbol Negative words Example: Joel is a dictator during group work, never letting others share their ideas. Obamacare is an un-American form of healthcare!
Name Calling Examples
Glittering Generalities Using words that appeal to our emotions, such as love, generosity, brotherhood, freedom, honor, liberty, social justice, etc. Emotion words that are linked to a person or product, but offer no real explanation or detail about person or product
Glittering Generalities Examples Appealing words “things go better” gives positive feelings about the product
Glittering Generalities Example Cont. John Mc. Cain ran for president in 2008 against President Obama.
Transfer Using good feelings, looks or ideas conveyed to the person whom the product is for
Testimonial/Endorsement Using a famous person to recommend a person, product or idea “I want to use this (or do this) because this famous person is using this!!!”
Plain Folk Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you “This person is JUST LIKE ME so I should listen to him and use this product!”
Plain Folk Examples
Card Stacking Card stacking persuades people by giving false facts, rearranging facts, or withholding the real facts to alter the truth.
Card Stacking Examples
Bandwagon Persuading people to do something by letting them know others are doing it. “Everyone else is doing it” “It could work for you too”
Misuse of Statistics, when used in a misleading fashion, can trick the casual observer into believing something other than what the data shows.
Misuse of Statistics Examples